ASPEK YURIDIS TERHADAP AKUISISI MEREK PERUSAHAAN
Abstract
Abstract
Building a strong brand needs hard work and a relatively long time. Therefore it will be much faster and less risky when acquiring a brand that is well known and has a loyal market compared to creating a brand or new brand that is not necessarily successful. Acquiring a brand that has been proven to have performance and income and good growth is safer than developing its own brand. But if a misstep, acquisition can actually harm the company, both for the company being acquired and the company that acquires it
Keywords: Acquisitions, Brands, Companies
Abstrak
Membangun merek yang kokoh perlu usaha yang keras dan waktu yang relative panjang. Oleh karena itu akan jauh lebih cepat dan kurang berisiko apabila mengakuisisi merek yang sudah dikenal dan memiliki pasar yang loyal dibanding dengan membuat merek atau brand baru yang belum tentu berhasil. Mengakuisisi suatu merek yang sudah terbukti punya kinerja dan pendapatan serta pertumbuhan yang baik lebih aman daripada mengembangkan merek sendiri. Namun kalau salah langkah, akusisi justru bisa merugikan perusahaan, baik bagi perusahan yang diakuisisi maupun perusahaan yang mengakuisisi
Kata Kunci: Akuisisi, Merek, Perusahaan
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