PERAN DIPLOMASI KOPI INDONESIA DALAM MENINGKATKAN PEREKONOMIAN DI DAERAH TERTINGGAL (STUDI KASUS: KOPI TONDOK LEMO, TANA TORAJA)

Abstract

Indonesia is the fourth largest coffee producing and exporting country in the world. It is natural for coffee to become Indonesia's main export commodity. Indonesian coffee exports to destinations such as Northern Europe, and the United States. In the period from 2017 to 2020, Indonesia's coffee exports have increased. This is inseparable from the diplomacy carried out by the government. This diplomacy is known as coffee diplomacy, as an effort to introduce coffee in the world. Indonesian Coffee Festival 2012 is the start of coffee diplomacy. The problem of this research lies in how coffee diplomacy contributes to improving the community's economy, as well as future opportunities and challenges that will be faced by Indonesian coffee diplomacy. This study uses descriptive qualitative research methods, with primary data sourced from interviews, and secondary data sourced from reading materials that are relevant to the study. The results show that coffee diplomacy carried out by the Indonesian government actually has a positive impact in the form of improving the community's economy. In addition, the government's efforts in the success of coffee diplomacy also provide great benefits in the lives of people in disadvantaged areas.