Konfigurasi Filantropi Islam Era Digital: Studi Peran Sedekah Pada Aplikasi Media Sosial Youtube

  • Nuril miladi Institut Agama Islam Al-Qolam
    (ID)
  • Ririn Noviyanti Institut Agama Islam Al Qolam
    (ID)

Abstract

Digitization brings various new features that humans can use to interact with each other. The spread of social media is often used as a job by its users, various ways are used to be able to monetize the content uploaded on the channel. Currently, YouTube is the most visited channel. Some creators have succeeded in developing their channels by integrating Islamic philanthropy into their content. This research aims to determine the role of Islamic philanthropic content on the content components. This study uses a qualitative-content analysis method to map a variety of positive content containing philanthropy on YouTube Indonesia. Content analysis is done by looking at digital content and its impact. The results of this study indicate that charity with philanthropic content can be used as a source of income, lighten the target economy on content, and has the potential to enlarge the philanthropic ecosystem in real life.

References

Akbar, A. (2020). Sedekah Pengubah Nasib: Membuka Jalan Rezeki dengan Banyak Memberi. Pustaka Alvabet.
Bärtl, M. (2018). YouTube channels, uploads and views: A statistical analysis of the past 10 years. Convergence: The International Journal of Research into New Media Technologies, 24(1), 16–32. https://doi.org/10.1177/1354856517736979
Bremer, J. (2004). Islamic philanthropy: Reviving traditional forms for building social justice. CSID Fifth Annual Conference on “Defining and Establishing Justice in Muslim Societies, 7, 291.
Fauzia, A. (2008). Faith and the State A History of Islamic Philanthropy in Indonesia [Desertasi]. Univercity of Melbourne.
Gatot Haryono, C. (2020). Ragam Metode Penelitian Kualitatif Komunikasi. CV Jejak.
Hafidhuddin, D. (2008). The Power of Zakat. UIN-Malang Press.
Luik, J., & Aritonang, A. (2021). Freelancers Media Dalam Era Digital (Pertama). Prenada Media.
Maftuhin, A. (2017). Filantropi Islam: Fikih Untuk Keadilan Sosial. Magnum Pustaka Utama.
Maftuhin, A. (2020). Filantropi Islam: Teori dan Praktik. Magnum Pustaka.
McQuail. (2011). Teori Komunikasi Massa McQuail (6 ed.). Salemba Humanika.
Nasrullah, R. (2016). Teori dan Riset Media Siber (cybermedia). Kencana.
Nasution, Ph.D, M. E. (2011). Zakat Dan Wakaf Sebagai Pilar Dalam Sistem Perekonomian Nasional. Iqtishoduna, 1(3). https://doi.org/10.18860/iq.v1i3.205
Puji Hartanti, L. E. (2018). Komunikasi Orang Muda Di Sosial Media Sebagai Influencer. WACANA, Jurnal Ilmiah Ilmu Komunikasi, 17(2), 152. https://doi.org/10.32509/wacana.v17i2.599
Ramadas, M., Prakash Mishra, V., Corti, S., Faisal, S., & Kumar Shukla, V. (2021). Digital Monetization and Google Analytics. 2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), 155–159. https://doi.org/10.1109/ICCIKE51210.2021.9410749
Shevchuk, A., Strebkov, D., & Tyulyupo, A. (2021). The Geography of the Digital Freelance Economy in Russia and Beyond. Dalam M. Will-Zocholl & C. Roth-Ebner (Ed.), Topologies of Digital Work (hlm. 19–50). Springer International Publishing. https://doi.org/10.1007/978-3-030-80327-8_2
Tika, W., Herianingrum, S., & Zulaikha, S. (2022). Ekonomi dan Manajemen ZISWAF (Zakat, Infak, Sedekah, Wakaf). Airlangga University Press.
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: A heuristic-systematic model. Journal of Media Business Studies, 15(3), 188–213. https://doi.org/10.1080/16522354.2018.1501146
Yuandara, T. R., & Irwansyah. (2021). The Effect of “Sharing Content through Ignorant Actions” in Digital Media, Youtube on the Formation of Middle Society Attitudes Case Study: Youtube Baim Paula. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(3), 4014–4025. https://doi.org/10.33258/birci.v4i3.2169
Zahorodnia A. S., Reznik N. P., & Neklyudova T. (2021). The Influence Of The Digital Economy On The Development Of The Domestic Economic. International Journal of Innovative Technologies in Economy, 3(35). https://doi.org/10.31435/rsglobal_ijite/30092021/7667
Digital Report, Document Online We Are Sosial 2022 diakses di https://datareportal.com/reports/digital-2022-global-overview-report pada 11 Maret 2022
Report, World Economic Forum International : Digital Transformation Initiative . Diakses di https://www.weforum.org pada tanggal 11 Maret 2022
The Resolution of the 10th World Zakat Forum International Conference and Annual Meeting 2021. Diakses di https://wzwf.org pada tanggal 11 Maret 2022
Definisi dari Philanthropy diakses di https://www.meriam-webster.com/dictionary/phylantrophy pada 11 Maret 2022
Digital Report, Document online Google’s Adversiting 2022 diakses di https://datareportal.com/reports/ digital-2022-indonesia pada 11 Maret 2022
https://socialblade.com
https://id.noxinfluencer.com
Published
2022-10-28
How to Cite
miladi, N., & Noviyanti, R. (2022). Konfigurasi Filantropi Islam Era Digital: Studi Peran Sedekah Pada Aplikasi Media Sosial Youtube. Al-Mashrafiyah: Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 6(2), 51-63. https://doi.org/10.24252/al-mashrafiyah.v6i2.29866
Section
AL-MASHRAFIYAH VOLUME 6 NOMOR 2 (2022)
Abstract viewed = 856 times