Customer Preferences Savings Product
(Study on iB Muamalat Customers at PT Bank Muamalat Indonesia Tbk)
Abstract
The purpose of this article is to determine the partial and simultaneous influence of religiosity and service quality on customer preferences. This type of research is quantitative research with a research population of 273 people and a sample size of 73 respondents with sampling using the Slovin formula and sample selection criteria, namely that they are iB Hajj and Umrah savings customers of Bank Muamalat, aged 25-60 years and domiciled in Jakarta and Lampung. By using a data processing tool in the form of the SPPS version 20 application. The results of the research that has been carried out show that simultaneously religiosity and service quality have an influence on preferences, while partially religiosity has no effect on preferences and service quality has an influence on preferences.
Keywords : Religiosity, Service Quality and Preference
References
(———.(2014). Metode Penelitian Kuantitatif Kualitatif Dan R & D (Bandung: Alfabeta).
Ajzen. (1991). The Theory of Planned Behavior’, Organizational Behavior and Human Decision Processes, Vol. 50, 2: 179-211 Dan I. Ajzen, Attitudes, Personality and Behavior, 2nd Ed.(New York, NY: Open University Press, 2005)
Alwahidin, Nur Afni. (2022). Pengaruh Kualitas Pelayanan Dan Religiusitas Terhadap Minat Menabung Di Bank Syariah Indonesia,Vol 3, No 1, Juli, Page 57-71.
B.H.Sheppard, J. Hartwick and P.R. Warshaw. (1988). The Theory of Reasoned Action:A Meta-Analysis of Past Research with Recommendations for Modifications and FutureResearch’, Journal of Consumer Research, Vol. 15, 3: 325-43.
Bank Indonesia. (2022). Statistik Perbankan Syariah.2022, Diakses 31 Juli 2022.
Carlson Chan Dan Andrew Chan. (2011). Attitude Toward Wealth Management Services: Implications for International Banks in China, International Journal of Bank Marketing Vol.29, 4: 272-292.
Fadhilatul Hasanah.(2019) Pengaruh Tingkat Religiusitas, Pengetahuan, Kualitas Produk Dan Kualitas Pelayanan Terhadap Preferensi Menabung Mahasiswa Universitas Muhammadiyah Palembang Pada Bank Syariah, Volume 4 Nomor 1 Juni.
Fahmi Gunawan et al.(2018). Senarai Penelitian Pendidikan, Hukum, Dan Ekonomi Di Sulawesi Tenggara (Yogyakarta: CV Budi Utama)
Fatih Duraini.(1977). Al-Haqq Ma MadaSultán al-Daulah Fi Taqyidihi (Beirut: Mu’assasah al-Risalah)
G.D.Sideridis, A. Kaissidis and S. Padeliadu. (1998). Comparison of the Theories of ReasonedAction and Planned Behaviour’, The British Journal of Educational Psychology, Vol. 68: H. 563-80.
Gibson. (2010). Religiusitas Culture. Jakarta. Erlangga.
Hendi Suhendi. (2005). Fiqh Muamalah (Jakarta: Rajawali Press), Hlm. 9.
I. Ajzen and M. Fishbein. (1980). Understanding Attitudes and Predicting Social Behavior (Englewood Cliffs, NJ.: Prentice-Hall)
I. Ajzen. (2000). Theory of Reasoned Action (New York, NY: American Psychological Association)
Ibn Abidin. (1966). Hasyiah Rad Al-Mukhtar Ala al-Dar al-Mukhtar SharhTanwir al-Absar, Jil. 4 (Mesir: Matbaah Mustafa al-Halabi), Hlm. 501.
Ivancevich, Lorenzi, Skinner, Dan Crosby. (2000). Manajemen Kualitas Dan Kompetitif Terjemahan Mohammad Musa, (Jakarta: Fajar Agung), h.32.
Jalaludin. (2012). Psikologi Agama (Jakarta: PT Raja Grafinso Persada), 15.
John W. Creswell. (2010). Research Design: PendekatanKualitatif, Kuantitatif Dan Mixed (Edisi III; Yogyakarta: Pustaka Pelajar), h. 5.
Kara, M. (2013). Konstribusi Pembiayaan Perbankan Syariah Terhadap Pengembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Makasar. Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum, 47(1).
M. Fishbein. (1967). Attitude and the Prediction of Behavior”, in Fishbein, M. (Ed.), Readings InAttitude Theory and Measurement, (New York, NY: Wiley), h. 477-92.
Margono. (2004). Metodologi Penelitian (Jakarta: Rineka Cipta).
Maski, Ghozali. (2010). Analisis Keputusan Nasabah Menabung: Pendekatan Komponen Dan Model Logistik Studi Pada Bank Syariah Di Malang. Jurnal of Indonesia Applied Economics, Vol.4 (No.1): H. 43-57.
Mayogi Araffi, Slamet Haryono. (2022). Peran Religiusitas Dalam Memoderasi Persepsi, Preferensi Dan Pengetahuan Terhadap Minat Menjadi Nasabah Di Bank Syariah Indonesia, JurnalManajemen Dan Sains, 7(2), Oktober, 461-467.
Merriam Webster’s. (1995). Collegiate Dictionary,.Ed. 10 (Springfield, Massachusetts, USA: Merriam-Webster, Inc), h. 1338.
Moh.Nazir. (2011). Metode Penelitian (Bogor: Ghalia Indonesia).
Muchlis, S., Sukirman, A. S., & Ridwan, R. (2019). Accountability and management transparency masjid finance based on principles aman and fathanah (phenomenology study in mosques in nganjuk hamlet, sugihwaras village, wonomulyo district, polewali mandar regency, west sulawesi province). The Indonesian Journal of Accounting Research, 22(1).
Muhammad. (2011). Manajemen Bank Syariah (Yogyakarta: Sekolah Tinggi IlmuManajemen YKPN), 237.
Nina Indah Febriana. (2016). Analisis Kualitas Pelayanan Bank Terhadap Kepuasan Nasabah Pada Bank Muamalat Indonesia Kantor Cabang Pembantu Tulungagung, AN-NISBAH, Vol. 03, No. 01, Oktober. 150.
Nugroho J Setiadi. (2003). Perilaku Konsumen (Jakarta: Penerbit Kencana), 30.
Nurlaili Adkhi Rizfa Faiza. (2022). Religiusitas, Kepuasan Pelayanan, Dan Pengaruhnya Terhadap Loyalitas Nasabah Bank Syariah Di Kota Surabaya, J E S Volume 7, Nomor 2, September.
Ratminto Dan Atik Septi Winarsih.(2010). Manajemen Pelayanan Pengembangan Model Konseptual, Penerapan Citizen’s Charter Dan Standar Pelayanan Minimum, (Yogyakarta: Pustaka Pelajar).
Sugiyono, (2012). MetodePenelitianKombinasi (Mix Methods). (Bandung: Alfabeta).
Sugiyono. (2012). Metode Penelitian Kuantitatif Dan Kualitatif Dan R&G. (Bandung: Alfabeta).
Tjoptono, Fandy. (2007). Strategi Pemasaran, (Yogyakarta:Andi), h.12.
Trimulato, T. (2017). Analisis Potensi Produk Musyarakah Terhadap Pembiayaan Sektor Riil UMKM. Jurnal Ekonomi &; Studi Pembangunan, 18(1), 41-51.
Wahbah al-Zuhayli. (2004). M, Al-Fiqh al-Islam WaAdilatuhu, Jil. 4 (Damsyik: Dar al-Fikr), Hlm. 40.
Wahyu Utami, Marijati Sangen Dan M. Yudy Rachman. (2015). Analisis Pengaruh Religiusitas, Kelompok Referensi Dan Motivasi Terhadap Keputusan Menabung Di Bank Syariah (Studi Pada Nasabah Bank Syariah Di Kota Banjarmasin), Jurnal Wawasan Manajemen, Vol. 3, Nomor 1, Februari.)
Copyright (c) 2024 siskayulianita Siska
This work is licensed under a Creative Commons Attribution 4.0 International License.
