Comparative of Conventional Marketing and Sharia Marketing Against Maslahah With Customer Satisfaction as Intervening at Customer Super Market in Batam City
Abstract
The unbalanced development of modern markets and traditional markets, of course, as a result of conventional marketing and syariah marketing systems, has the effect of many current markets and the decline of traditional markets that are mostly owned by the economically weak communities in Batam, whether the impact of conventional maketing that make the city into behaving cosumtifically, it is necessary to conduct research "Comparative of Conventional Marketing and Sharia Marketing Against Maslahah with Customer Satisfaction as Intervening at Customer Super Market In Batam City", population is taken from 8 big super market in Batam City equal to 8 x 100 respondents, sample of 215 respondents, using SEM * version 22, research result: the effect of conventional marketing variable on Customer Satisfaction variable is positively significant, variable effects Sharia Marketing to variable Customer Satisfaction is significantly positive, variable effects Customer Satisfaction to variable Maslahah is a significant negative, variable results Conventional Marketing to variable Maslahah is definite, not substantial, the effect of variable Sharia Marketing to variable Maslahah is significantly positive, changes in Customer Satisfaction influenced by Sharia Conventional Marketing and Marketing of 39.50%. Maslahah change is affected by the effects of conventional and Sharia Marketing Marketing and amounted to 53,50% customer satisfaction, consumers are dissatisfied with traditional marketing, but consumers do not get maslahah that is a dimensionless material and spiritual fulfillment, need to apply Sharia marketing.
Keywords: Conventional Marketing, Sharia Marketing, Customer Satisfaction and Maslahah.
References
Adi, Rasmen (2015), "Free Structural Equation Modeling with AMOS version 22", Undiknas Press, Denpasar
Asmawi (2014), "Conceptualizing Theories Maslahah" regards; Journal of Philosophy and Culture, Faculty of Sharia and Law UIN Jakarta
Boyd, Harper W., et al., (2000), Marketing Management, Second Edition, Erland, Jakarta
Black, JA, & DJ Champion. (2001). "Methods and problems of social research," Bandung: Refika Aditama.
Cooper, R. Donald., And Pamela S. Schindler. (2003). Business research methods. Eight Edition. New York: Mc. Graw-Hill
Chan, W. (2006) "Employees' Perception of Service Quality As A Major Determinant Towards Customer Satisfaction Of A Property Management Company In Hong Kong." Thesis. University of Hong Kong, Pokfulam, Hong Kong SAR,
Engel, J; Blackwell, R. (2004 Consumer Behavior. Dryden Press Chicago Andi, Yogyakarta.
Ferdinand, AT (2006).Methods of management research. Semarang: BP UNDIP Ghozali, I. (2005). Application of multivariate analysis using SPSS. Semarang: Diponegoro University Publishers Agency.
Fatima (2015) "Sharia-Based Marketing Strategy For Traditional Retail Able To Compete With Modern Retail" Jurnal Manajemen Bisnis Indonesia Vol 1. No. 2Esa Unggul University
Fauzi, Yayan (2015). Marketing Management Maqasid Islamic Perspective, Scientific Journal of Islamic Economics Vol. 01 No. 03, STEBI Al Muhsin Yogyakarta
Ghozali, Priest (2004). "The Application Of Multivariate Analysis With SPSS." Semarang: Diponegoro University Publishers Agency
Hair, JF Jr, RE, Anderson, RL, Tatham, & WC Black. (1998), "Multivariate analysis of the data." New Jersey: Prentice Hall, Inc.
Kotler, Philip (2001) "Principles of Marketing" volume 1, the publisher, Jakarta
Philip Kotler and Keller. 2007 "Marketing Management: Analysis, Planning, Implementation, and Control." First Edition. Publisher Prentice Hall, Salemba Four, Jakarta.
Ministry of Religious Affairs (2016) "Book Quran Tafsir," Publisher Widya Light – Jakarta
Narimawati.Umi, 2007. Research in Human Resource Management. Jakarta: Great Media.
Nurcholifah, Ita (2014) "Strategy Marketing Mix In Islamic Perspective" Journal of the equator - Journal of Islamic Studies Volume 4 Number 1, the Institute of Research and Community Service (LP2M) of IAIN Pontianak
Stanton, William. (1996) "Principles of Marketing." Erland: Jakarta.
Sivadass, E., & Baker-Prewitt, JL (2000). "An Examination of the Relationship between Service Quality, Customer Satisfaction, and Store Loyalty." International Journal of Retail & Distribution Management, 28 (2), 73-82.
Solimun.(2004). "Multivariate Analysis Structural Equation Modeling (SEM) lisrel and AMOS". Malang: Faculty of Mathematics and Natural Sciences, Universitas Brawijaya
Hoses, Christian AD (2013) "Marketing Mix Influence on Consumer Loyalty In Fresh Mart Mall Manado Bahu," EMBA Journal Vol.1 3 June 71, 2013, p. 71-80, Faculty of Economics Department of Management, University of Sam Ratulangi, Manado
Tjiptono, Fandi (2007) "Sales Management Product." First Edition. Publisher Canisius, Yogyakarta.
------------------- (2008) "Marketing Strategy." Edition III Andi, Yogyakarta.
Wibisono, Chablullah (2017) "Effects Rahn, Ijaroh, Customer Satisfaction Through Quality Of Service In. Pt. Sharia Rural Bank Reputable Madani ", ICoSTRD Proceeding ID.1313 2017, UTHM Makassar, Indonesia.
