Assets : Jurnal Ekonomi, Manajemen dan Akuntansi

THE INFLUENCE OF CONTENT MARKETING, LIVE STREAMING, AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS AT TIKTOK SHOP

2024-12-06T03:10:48+00:00

Currently, a new term has emerged for this type of e-commerce, namely social commerce. TikTok Shop is a social commerce application that people like. Consumers can use the features available on the TikTok Shop, such as uploading content, live streaming, and customer reviews. These features can help consumers in determining purchasing decisions for a product. The aim of this research is to determine the influence of content marketing, live streaming, and online customer reviews on purchasing decisions. This research used quantitative methods with a total of 96 respondents. The data source in this research consists of primary data in the form of questionnaires distributed to respondents. Meanwhile, secondary data comes from journal articles, books and websites. Data collection was obtained through Google Form and Likert scale. SPSS software is used. Tests include descriptive analysis test, multi collinearity test, heteros cedasticity test, autocorrelate, T and F test, and R2 coefficient determination. The research results showed that the variables content marketing, live streaming, and inline customer reviews has a positive significant effects on purchasing decision variables.

EXPLORING YOUTH INTENTION TOWARD SELF-EMPLOYMENT IN INDONESIA: EVIDENCE FROM SUSENAS MICRODATA

2024-12-06T03:10:49+00:00

This study examines the determinants of youth intentions toward self-employment using data from the 2022 Survei Sosial Ekonomi Nasional (SUSENAS). The analysis draws from a robust sample of more than 200.000 individuals aged 16 to 30, as defined by Indonesia’s Law No. 40/2009 on Youth. Logistic regression analysis was employed to investigate the influence of various socio-economic factors on self-employment intentions. The results reveal that demographic characteristics such as gender, marital status, and household size significantly affect entrepreneurial aspirations, with rural youth showing stronger effects than their urban counterparts. Financial factors, particularly saving behavior and access to credit, also play a pivotal role in promoting self-employment intentions. Interestingly, while education and internet access exhibit mixed effects, geographic differences highlight the varying challenges faced by rural and urban youth. These findings underscore the complex interplay between socio-economic factors and entrepreneurial intentions, offering key insights for policymakers aiming to foster youth entrepreneurship across Indonesia's diverse regions.

THE ROLE OF TRENDINESS IN STRENGTHENING THE RELATIONSHIP OF SOCIAL MEDIA MARKETING FEATURES WITH BRAND TRUST AND IT’S IMPACT ON PURCHASE DECISION

2024-12-06T03:10:50+00:00

Some studies have investigated the impact of social media marketing features on purchasing decisions with Brand Trust as the mediation variable. But prior research indicates that brand trust merely acts as a mediator between informativeness and interaction when it comes to purchase decisions. The purpose of this study is to ascertain how Trendiness influences Purchasing Decisions in the skincare business by acting as a moderating variable between four marketing elements and Brand Trust. A self-administered survey with a scale of 1 to 10 is the research method employed. Purposive sampling was used to disseminate the questionnaire to 320 respondents. Structural Equation Modeling (SEM) with AMOS software is the analytical tool utilized. The results show that Interactivity, Informativeness, Entertainment and Perceived Relevance affect Brand Trust, Brand Trust affects Purchase Decisions and Trendiness can strengthen the relationship between Interactivity, Informativeness, Entertainment, and Perceived Relevance to Brand Trust. These results suggest the importance of brands adopting interactive, informative, entertaining, and relevant marketing strategies while staying current with trends to enhance Brand Trust.

THE INFLUENCE OF INFLUENCER CREDIBILITY AND CONTENT CHARACTERISTICS ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND TRUST

2024-12-06T03:10:51+00:00

This study explores the determinants of purchase intention among Instagram users. This research was designed using a quantitative approach. Data was collected through an online questionnaire administered to active Instagram users. Structural Equation Modeling (SEM) with AMOS software was employed to analyze the collected data. The sample size in this study is 280 respondents. The respondents are predominantly active Instagram users from West Java, with the remainder from Central Java and East Java. The results of this study emphasize the significant positive impact of influencer credibility on both brand attitude and trust. Another finding of this study is the positive influence of content characteristics on brand attitude and the negative influence of content characteristics on trust. These findings provide practical insights for social media marketers to focus more on choosing credible influencers to maximize user trust. On the other hand, marketers need to design more effective strategies to attract consumer interest and trust by considering the quality and relevance of content to enhance positive brand attitude while maintaining Instagram users' trust.

THE INFLUENCE OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY THROUGH JOB STRESS

2024-12-06T03:10:52+00:00

This study identifies the factors affecting employee productivity in industries undergoing relocation in Mojokerto Regency. Using a quantitative survey, data were collected from 99 respondents systematically selected from a population of 56,000 employees. Data analysis was conducted using PLS-SEM via SmartPLS to evaluate the relationships between work-life balance, work environment, job stress, and employee productivity. The results indicate that work-life balance and work environment significantly influence productivity, with job stress serving as an important mediator. Industrial relocation increases job stress, negatively impacting productivity. This study highlights the importance of stress management during the relocation process to maintain productivity. However, the study is limited by its small sample size and the specific context of relocation, which may not be universally applicable. Future research is recommended to expand the scope and consider other factors, such as managerial support and flexible work policies.

DEVELOPING A TAQWA-BASED INVESTMENT CONCEPT

2024-12-06T03:10:54+00:00

This research intends to develop a Taqwa-oriented investing framework. This research employs a qualitative methodology grounded in an Islamic paradigm characterized by Taqwa. The application of Taqwa traits to investment include Faith-based Investment, Promise-based Investment, and Patience Investment. This study was carried out at PT LBS Urun Dana, a firm involved in Securities Crowdfunding.This study's results indicate that LBS Urun Dana incorporates the Taqwa character in its investment practices. Faith-based investment implementation involves conducting prayers in the mosque and offering Islamic studies on muamalah maaliyah for both internal and external stakeholders, including businessman, investors, and the general public. LBS Urun Dana is a promise-based investment that adheres to commercial commitments in accordance with the directives of Allah and His Messenger. Patience-based investment employs patience to guide entrepreneurs and investors at LBS Urun Dana, enabling them to conduct business in accordance with Sharia principles. Taqwa-based investing is conducted exclusively to attain Allah's pleasure for fulfillment in both this life and the afterlife.

THE IMPACT OF SELF-SATISFACTION AND DISTRACTION ON KALLA INTI KARSA EMPLOYEES PERFORMANCE WITH FOMO MODERATION

2024-12-06T03:10:55+00:00

Social media can hinder employee performance in companies, as different levels of self-satisfaction and distractions affect productivity. This research aims to determine the effect of self-satisfaction and work distractions on employee performance, with fear of missing out (FOMO) as a moderator. The study uses primary data, with non-probability sampling and a sample size of 135, based on a formula by Isaac & Michael. It employs quantitative research methods, focusing on Kalla Inti Karsa employees with a minimum of one year of experience, up to middle manager level. Data analysis is conducted using SEM and SmartPLS software. Results indicate that self-satisfaction significantly and positively affects employee performance. Distraction at work does not have a significant negative effect on performance. FOMO significantly and positively moderates the relationship between self-satisfaction and performance but does not significantly moderate the impact of distraction at work on performance.

DESTINATION POSITIONING AND GENERATION Z LOYALTY IN TOURISM: THE MEDIATING INFLUENCE OF DESTINATION EXPERIENCE AND DESTINATION IMAGE

2024-12-06T03:10:56+00:00

This research investigates the interaction between destination positioning, destination experience, destination image and loyalty among Generation Z travelers, who have emerged as a significant force in the tourism industry. Given their distinct preferences influenced by digital and and social media influences, this research aims to analyze how destination experience and destination image mediate the relationship between destination positioning and Generation Z loyalty. Using non-probability purposive sampling technique, data was distributed through a survey to 200 Generation Z respondents in Indonesia. Structural Equation Modeling with AMOS was used to examine the relationships between variables in the study. Discovering revealed that a positive brand experience significantly improves destination image, which in turn fosters loyalty among young travelers. The implications of these insights suggest that tourism stakeholders should innovate their marketing strategies to create immersive experiences that align with Generation Z values, ultimately driving engagement and repeat visits in a competitive market.

REPURCHASE INTENTION OF WATCH PRODUCTS AT SHOPEE MARKETPLACE IN BATAM CITY THROUGH CUSTOMER BRAND ENGAGEMENT

2024-12-06T03:10:57+00:00

This research aims to explore the impact of perceived perceivable behavior control, customer satisfaction, trust, e-WOM, and customer brand engagement on repurchase intention at marketplace in the city of Batam, Indonesia. The research method uses a qualitative approach by collecting primary data through questionnaires, with a target sample of 200 respondents. Data analysis was carried out using the Smart PLS method. The results of the study show that perceived perceived behavioral control has a significant impact on repurchase intention. Meanwhile, customer satisfaction does not have a significant impact on repurchase intention, but trust and E-WOM show a significant influence on repurchase intention, especially with the mediation of customer brand engagement.

THE ANALYSIS OF CROWE HOWARTH THEORY TO ELUCIDATE FRAUD FACTORS IN THE ACADEMIC SECTOR

2024-12-06T03:10:58+00:00

Ensuring the attainment of Social Development Goals (SDGs) in the education sector necessitates equipping university students with the necessary skills and qualities to become effective leaders with strong moral principles. The character of students, particularly those in financial majors, can have a significant impact on the quality and integrity of the future human resources in the financial sector. The fraud in the academic sector should not be ignored because it can be a challenge for SDG’s programme. This research aims to find out the influence of the fraud Pentagon’s dimensions/ Crowe’s theory, namely academic pressure, opportunity, rationalisation, competence, and arrogance, on academic students’ dishonesty. The type of research used in this study is quantitative research. The research design in this study is ex post facto. The data in this research is primary data collected with the use of the questionnaire survey, tested with the SmartPLS analysis tool. The result explains that students commit academic fraud supported by academic pressure, the opportunity to conduct the fraud, and the competence to make a strategy to conduct academic dishonesty. Meanwhile, rationalisation and arrogance have no influence on academic students’ dishonesty. We propose the following recommendation to the parties concerned: for education practitioners, this study provides valuable information considering the impact of pressure, opportunity, rationalisation, competence, and arrogance on academic dishonesty behaviour, devising better letter methods or rules to minimise academic fraud among students, especially for online learning and examinations. This study empirically confirms that the fraud pentagon dimension factors influenced 71.1% of academic students’ dishonesty. Meanwhile, the rest was caused by other factors.