ANALITIK BIG DATA UNTUK PERAMALAN PEMASARAN OBAT

  • DETIN SOFIA Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi, Universitas Budi Luhur
    (ID)
  • PINA SEKARPUJI Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
  • FAHMI FAUZIAH Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
    (ID)
  • AGUSTINA MARDEKA RAYA Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
    (ID)
DOI: https://doi.org/10.24252/instek.v4i2.11002

Abstract

Saat ini pemanfaatan big data sudah banyak dianalisa oleh para peneliti salah satunya analisis big data dalam bidang pemasaran. Big data dapat dimanfaatkan untuk mengambil keputusan atau memudahkan pengguna data dalam mengolah data hingga menghasilkan analisa data yang berguna untuk perbaikan di masa mendatang. Tujuan penulisan makalah ini adalah pemanfaatan big data dalam bidang pemasaran dengan pengembangan aplikasi untuk peramalan penjualan produk obat sakit kepala. Metodologi penelitian yang digunakan adalah algoritma Naive Bayes Classifier, untuk menganalisa data twitter terkait pengguna obat sakit kepala. Hasil yang diperoleh dalam peramalan penjualan produk obat sakit kepala yaitu akurasi terbesar diperoleh produk obat panadol

Kata Kunci - Analisis Big Data, pemasaran, pengambilan keputusan, peramalan

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Author Biographies

DETIN SOFIA, Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi, Universitas Budi Luhur

Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur

PINA SEKARPUJI, Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
FAHMI FAUZIAH, Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
AGUSTINA MARDEKA RAYA, Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur
Program Studi Magister Ilmu Komputer, Fakultas Teknologi Informasi,Universitas Budi Luhur

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Published
2019-10-09
Issue
Vol. 4 No. 2 (2019)
Section
Volume 4, Nomor 2, Oktober 2019

Copyright (c) 2019 DETIN SOFIA, PINA SEKARPUJI, FAHMI FAUZIAH, AGUSTINA MARDEKA RAYA

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