STRATEGI DAKWAH PIMPINAN DAERAH MUHAMMADIYAH KABUPATEN KEPULAUAN SELAYAR DALAM MENINGKATKAN PEMAHAMAN AGAMA ISLAM PADA MASYARAKAT DI KOTA BENTENG

Abstract

The research describes the dakwah strategies of the Muhammadiyah Regional Leadership in increasing understanding of Islam among the community in Kota Benteng. This qualitative study utilizes the discipline of Dakwah Management as its research approach. Data sources include the Chairman and daily administrators of the Muhammadiyah Regional Leadership, as well as several members of the community. Data collection methods involve observation, interviews, documentation, and reference tracing. Data processing and analysis follow three stages: data reduction, data presentation, and drawing conclusions.

The  findings  of  the  research  indicate  that  the  dakwah  strategies  employed  by  the Muhammadiyah Regional Leadership of Kabupaten Kepulauan Selayar to enhance Islamic understanding in Kota Benteng include sentimental dakwah strategy, rational dakwah strategy, and sensory/perceptual dakwah strategy. Supporting factors for the Muhammadiyah Regional Leadership in this endeavor include strong support from local government, the presence of autonomous organizations and charitable enterprises, and assistance from sympathizers facilitating the smooth conduct of Muhammadiyah's dakwah activities. However, hindering factors include the slow regeneration within Muhammadiyah and a shortage of qualified human resources.

Keywords: Dakwah Strategies; Muhammadiyah; Religious Understanding