PERAN KEWIRAUSAHAN DALAM MENGEMBANGKAN USAHA KECIL

Abstract

The role of entrepreneurship in developing small businesses aims to understand the role of entrepreneurship, using interviews, observation and documentation. As for the role of entrepreneurship towards small and medium enterprises through the crisis, namely: a) Marketing strategy; Product marketing of course must create a specific national quality standard for small business products such as in the case of food products. b). Standardization of quality small business products are still relatively low and not standardized, due to limitations, especially in the financial and knowledge sector. among small businesses it requires a higher
awareness of quality as the key to competitiveness, c). Effectiveness and efficiency. Efficiency in the production and marketing process is a continuous development effort in essence what is done today is more than yesterday.