INTERNALILASI PESAN-PESAN DAKWAH DALAM MENDORONG PERUBAHAN SOSIAL DI TENGAH KERAGAMAN

Abstract

This paper contains internal information on da'wah messages in encouraging behavior change in the community. Islam is present in the earth not in a position to erase the culture that has existed in society, but the presence of Islam is an attempt to internalize Islamic teachings into culture. As is well known that there is no single human being, who escapes the influence of culture, because culture is born along with the birth of humans on this earth. Humans are cultured beings. Humans organically have almost no striking differences between each other, especially in humans who are born today. Human differences are the most crucial and precisely because of differences in personality traits and greatly influence their cultural patterns.