PENCITRAAN WANITA DI MEDIA JURNALISTIK (Studi Semiotik “Terbang Bersama Sriwijaya Air Group; Bersatu Membangun Sul-Teng” pada Iklan SK Harian Fajar)

Abstract

Discussions of the power of the media commonly focus on two different sets of questions. the first concerned with the nature of the power of the media. do they change people's views and opinions? do they influence people to believe in certain ways. The second set of questions are concerned with locating the centres of power in the media. clearly, whatever the answers to the first set of questions, the wielding of power in the media must be in the hands of those who have control over the content and shape of the messages disseminated by the media. but where of with whom does that power reside.

Of the many influences on how we view women, media are the most pervasive and one of the most powerful. Woven throughout our daily lives, media insinuate their messages into our consciousness at every turn. All forms of media communicate images of the sexes, many of which perpetuate unrealistic, stereotypical, and limiting perceptions.