https://journal3.uin-alauddin.ac.id/index.php/jp/issue/feed 2024-03-10T04:17:45+00:00 Tim Redaksi Jurnal [email protected] Open Journal Systems https://journal3.uin-alauddin.ac.id/index.php/jp/article/view/45988 2024-02-29T05:37:41+00:00 Ridha Nuzulyani [email protected] Raidah Intizar Yusuf [email protected] Sabaruddin [email protected]

<p><em>This research aims to describe the marketing communication strategies implemented by PT. Asuransi Tugu Pratama Indonesia Tbk Cabang Makassar to enhance its customer base. In the context of marketing communication theory introduced by experts such as Philip Kotler and Kevin Lane Keller, the company adopts direct marketing by building strong relationships, aligning with the concept of customer relationship. Word-of-mouth marketing is emphasized to expand customer reach, following the principles outlined by Kotler and Keller. The maintenance of a positive corporate image and brand enhancement through public relations and sponsorship activities is also a focus, in line with the brand management concept described by Kotler and Keller. The use of online platforms and social media, such as Facebook and Instagram, reflects the company's adaptation to the development of digital marketing. Several supporting factors in this strategy include diverse products, strategic locations, attractive promotions, and technology, while the company also faces challenges such as the lack of awareness and trust in insurance within the community.</em></p>

2023-06-30T00:00:00+00:00 Copyright (c) 2023 https://journal3.uin-alauddin.ac.id/index.php/jp/article/view/45552 2024-03-10T04:17:45+00:00 Irwanti Said [email protected] Rahmawati Haruna [email protected]

<p>This research is about the social conditions of children who are victims of divorce in Sombaopu District, Gowa Regency. The results of this research illustrate that divorce has a very negative impact on children's psychological development. Children who grow up in a disharmonious family environment can destroy the child's mentality and morals and the child will experience trauma due to the loss of a figure or figure that they consider to be an example or guide in a household. In these conditions, many of them will experience biological, psychological, and other deviations. The impact of divorce on children's moral development makes them children who are easily influenced by negative environments, such as children who will have a stubborn nature, cannot accept positive input, abuse narcotics and deviate from morals. Moral deviance is an escape for those confused and suffering who don't know what to do. In this case, parents are the first educators for a child so that the child does not experience problems during the child's development and growth process.<br>​</p>

2023-06-30T00:00:00+00:00 Copyright (c) 2023