Purchasing Decisions for Cosmetic Products Through Retail Cosmetic Stores: Analysis of Retail Marketing Mix and Halal Awareness
Keywords:
Cosmetic Retail, Halal Cosmetics, Retail Marketing Mix, Halal Awareness, Consumer Behavior
Abstract
The purpose of this study is to provide an overview and analyze the following factors: price, location, product diversity, and store atmosphere in the retail mix and halal awareness on customer decisions to buy halal cosmetics products at Sociolla stores in Bandung. This research uses a descriptive-causality approach and uses SmartPLS software to conduct PLS-SEM analysis. Respondents in this study were people in Bandung who had bought cosmetics at Sociolla stores in Bandung, with a total sample size of 261 respondents. The results of research conducted on descriptive analysis have shown that all variables are in the high category. Then, the results showed that price, location, and product diversity had a positive effect on cosmetic purchasing decisions at the Sociolla store in Bandung. Meanwhile, the variables of shop atmosphere and halal awareness have no effect on cosmetic purchasing decisions at the Sociolla store in Bandung. This research implies that the Sociolla store in the city of Bandung can optimize retail marketing strategies through expanding price segmentation, stocking fulfilled goods, and choosing locations with consideration of similar stores, as well as to the government to pay more attention to the spread of non-halal cosmetics.
References
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Alvita, M., Rachman, A., Widjaja, W., & Wijaya, A. (2023). The effect of retail mix on purchase decision at mixue outlets in jabodetabek. Management Studies and Entrepreneurship Journal, 4(5), 7144–7154. http://journal.yrpipku.com/index.php/msej
Aulia, M. F., & Wibawa, B. M. (2020). Pengukuran tingkat kepuasan dan loyalitas pelanggan terhadap toko ritel kosmetik make over di surabaya. Jurnal Sains dan Seni ITS, 9(1).
Badarudin, N., Tumbuan, W. J. F. A., & Ogi, I. W. J. (2021). Pengaruh keragaman produk, lokasi, suasana toko, dan promosi terhadap keputusan pembelian konsumen di paragon mart kabupaten kepulauan sangihe. Jurnal EMBA, 9(3), 312–322. https://ejournal.unsrat.ac.id/index.php/emba/article/view/34720/32566
Berman, B., & Evans, J. R. (2010). Retail Management: A Strategic approach (11 ed.). Prentice Hall Inc.
Claudia, V. S. (2017). Pengaruh perilaku konsumen terhadap keputusan pembelian kosmetik (studi pada pengguna kosmetik revlon di malang town square). Jurnal Ilmiah Mahasiswa FEB UB, 5(2), 1–11. http://download.garuda.kemdikbud.go.id/article.php?article=631556&val=6467&title=Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Kosmetik Studi Pada Pengguna Kosmetik Revlon di Malang Town Square
Cuong, D. T. (2021). The impact of promotion and price perception on buying decision and repurchase intention through online shopping. Artificial Intelligence in Intelligent Systems, 229, 238–250. https://doi.org/10.1007/978-3-030-77445-5_21
Evie. (2019). 30 persen produk kecantikan di sociolla milik anak bangsa. Merdeka. https://www.merdeka.com/uang/30-persen-produk-kecantikan-di-sociolla-milik-anak-bangsa.html
Fachruddin, M. R. I., & Anwar, M. K. (2022). Pengaruh gaya hidup dan kesadaran halal terhadap minat beli produk fashion pada era new normal di surabaya. Jurnal Ekonomi, Manajemen, Bisnis dan Sosial (EMBISS), 3(November), 1–10.
Fathor, A. (2011). Analisis faktor-faktor yang meempengaruhi perilaku konsumen terhadap keputusan beli (studi pada konsumen kosmetik di bangkalan). Jurnal Investasi, 7(2), 119–136.
Hair, joseph f. J., Hult, G. T. M., Ringle, C. M., & Sart. (2022). A Primer on partial least squares structural equation modeling (PLS-SEM). Angewandte Chemie International Edition, 6(11), 951–952. (Vol. 1, Nomor April).
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Hardian, Rizal, & Arief. (2021). Pengaruh keragaman produk terhadap keputusan pembelian di gerai indomaret mandala by pass 1 cabang medan. Jurnal Penelitian Ekonomi Manajemen. Vol. 1, 1, 96–103.
Hardiansyah, F., Nuhung, M., & Rasulong, I., (2019). Pengaruh lokasi dan harga terhadap keputusan pembelian pada restoran singapore di kota makassar. Jurnal Profitability Fakultas Ekonomi Dan Bisnis, 3(1). https://journal.unismuh.ac.id/index.php/profitability
Hervina, R. D., Fitriana Kaban, R., & Novita Pasaribu, P. (2021). Pengaruh kesadaran halal dan harga terhadap keputusan pembelian konsumen gofood di era pandemi covid-19. Jurnal INOVATOR Magister Manajemen Pascasarjana UIKA, 10(2), 133–140. http://ejournal.uika-bogor.ac.id/index.php/INOVATOR/index
Indiani, N. L. P. (2022). Peran lokasi, variasi produk, dan ekuitas merek terhadap keputusan pembelian konsumen. Jurnal Ilmiah Akuntansi dan Bisnis (Vol. 7, Nomor 2). http://journal.undiknas.ac.id/index.php/akuntansi
Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. R. (2020). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(6), 1657–1670. https://doi.org/10.1108/JIMA-07-2019-0155
Karwur, E., Manajemen, J., Ekonomi, F., & Bisnis, D. (2016). Pengaruh retail marketing mix terhadap keputusan pembelian di indomaret paniki the influences of marketing mix to purchase decision in indomaret paniki. Jurnal Berkala Ilmiah Efisiensi (Vol. 16, Nomor 03).
Kawa, L. W., Rahmadiani, S. F., & Kumar, S. (2013). Factors affecting consumer decisionmaking: a survey of young-adults on imported cosmetics in jabodetabek, indonesia. The SIJ Transactional on Industrial, FInancial & Business Management (IFBM), 1(5), 175–180.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15 ed.). Pearson Education .
Kusmayadi, D., & Akbar, R. F. (2023). Pengaruh bauran ritel (retailing mix) terhadap keputusan pembelian (survei pada konsumen transmart buah batu kota bandung). Jurnal Darma Agung, 31(3), 363. https://doi.org/10.46930/ojsuda.v31i3.3268
Levy, M., & Grewal, D. (2023). Retailing management (11E ed.). MCGraw Hill.
Levy, M., Weitz, B. A., & Grewal, D. (2019). Retailing management (10e ed.). Mc Graw Hill Education.
Ma’ruf, H. (2006). Pemasaran Ritel. Gramedia Pustaka Utama.
Majid, M., Ramli, M. F., Badyalina, B., Roslan, A., Che Mohd Hashim, A. J., & Mohd Nadzri, W. N. (2023). Consumer purchase decision in the malaysian retail market: a study of rm2 stores. International Journal of Management Studies, 30. https://doi.org/10.32890/ijms2023.30.1.4
Maria, W., Simanjuntak, B., Siagian, E. M., & Siregar, H. (2023). Pengaruh keragaman produk terhadap keputusan. Manajemen: Jurnal Ekonomi Usi, 5(2), 65–73.
Marlius, D., & Jovanka, N. (2023). Pengaruh harga dan promosi terhadap keputusan pembelian konsumen y.o.u pada hasanah mart air haji. Jurnal Economia, 2(2).
Marsella, D. D., Taufik, M., & Hartono. (2020). Pengaruh keragaman produk, kualitas pelayanan dan suasana toko terhadap keputusan pembelian di butik nabila lumajang. Journal of Organization and Business Management, 2(4), 236–241.
Masruroh, B., & Rafikasari, E. F. (2022). Pengaruh citra merek, kesadaran, sertifikasi, dan bahan baku halal terhadap minat beli produk halal. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 868–884. https://doi.org/10.47467/elmal.v3i5.1134
Monoarfa, H., Juliana, J., Setiawan, R., & Abu Karim, R. (2023). The influences of Islamic retail mix approach on purchase decisions. Journal of Islamic Marketing, 14(1), 236–249. https://doi.org/10.1108/JIMA-07-2020-0224
Monoarfa, H., Rosida, R., Juliana, J., Sintiyawati, S., & Abu Karim, R. (2023). Halal awareness can’t improved purchase intention imported skincare. al-Uqud : Journal of Islamic Economics, 7(1), 54–66. https://doi.org/10.26740/aluqud.v7n1.p54-66
Monoarfa, H., Rosida, R., & Nugraha, D. H. (2023). The influence of brand image, religiosity and online consumer review on intention to purchase halal cosmetics (study on generations z and y in west java). Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium, 87–101. https://doi.org/10.2991/978-94-6463-176-0_7
NielsenIQ. (2023, Juli 18). How is the online shopping experience influencing in-store shopping. https://nielseniq.com/global/en/insights/analysis/2023/how-is-the-online-shopping-experience-influencing-in-store-shopping/
Puspita, Y. D., & Rahmawan, G. (2021). Pengaruh harga, kualitas produk dan citra merek terhadap keputusan pembelian produk garnier. Jurnal Sinar Manajemen, 8(2).
Rahayu, D. S., & Sutedjo, B. (2022). Pengaruh country of origin, persepsi harga, dan brand ambassador terhadap keputusan pembelian (studi pada konsumen produk kosmetik you di terang beauty demak). SEIKO : Journal of Management & Business, 5(1), 2022–2182. https://doi.org/10.37531/sejaman.v5i1.1904
Rizky, R. N. (2020). Pengaruh harga, pendapatan, dan halal awareness terhadap keputusan pembelian produk kosmetik impor pada konsumen pengguna e-commerce sociolla (studi pada mahasiswa di universitas brawijaya). Jurnal Ilmiah Fakultas Ekonomi dan Bisnis, 9(1), 1–14.
Rizky, S. A., Djoko Walujo, H., & Prabawani, B. (2020). Pengaruh bauran ritel terhadap keputusan pembelian pada indomaret kecamatan banyumanik kota semarang. Jurnal Administrasi Bisnis, 10(1), 879.
Saharani, A., & Indayani, L. (2023). The influence of product quality, price and promotion on purchase decisions of cosmetic products in sidoarjo. Indonesian Journal of Innovation Studies, 21. https://doi.org/10.21070/ijins.v21i.778
Sakitri, G. (2021). Selamat datang gen z , sang penggerak inovasi. Forum Manajemen Prasetiya Mulya, 35(2), 1–10.
Salmah, N. N. A. (2015). Pengaruh perilaku konsumen terhadap keputusan pembelian kosmetika sari ayu pada toko la tahzan palembang. Jurnal Media Wahana Ekonomika, 12(1), 1–13.
Scorita, K. B., Suhud, U., Widyastuti, U.,& Wibowo, A.,(2023). Faktor yang mempengaruhi purchase decision produk kosmetik halal indonesia. KINERJA Jurnal Ekonomi dan Bisnis (Vol. 5, Nomor 2).
Septiani, S., & Indraswari, R. (2018). Faktor-faktor yang memengaruhi perilaku konsumen produk kosmetik halal di kota bogor. Jurnal Manajemen dan Organisasi (JMO), 9(1), 59–73.
Sitompul, S. (2021). Pengaruh pengetahuan label halal dan kesadaran merek terhadap keputusan pembelian kosmetik melalui rekomendasi kelompok sebagai variabel moderating. Jurnal Kajian Ekonomi Hukum Syariah, 7(Februari), 50–64.
Sudirjo, F., Indrapraja, R., Arief, I., Parandy, L. M., & Nuridah, S. (2023). The influence of branding and price on purchase decisions of skincare products. Jurnal Scientia, 12(03). http://infor.seaninstitute.org/index.php
Tanjung, A. (2020). Pengaruh store atmosphere, lokasi, dan promosi terhadap keputusan pembelian. Jurnal Manajemen Pelita Bangsa, 05(03).
Tjiptono, F. (2017). Strategi Pemasaran (4 ed.). Andi.
Tobing, F. M., & Sihombong, D. (2016). Pengaruh lokasi, keragaman produk, dan harga. Jurnal Plans: Penelitian Ilmu Manajemen & Bisnis, 11(2).
Viviana, V., Latief, F., & Z, N. (2023). Pengaruh harga dan keragaman produk terhadap minat beli pada kaganga coffee di makassar. Jurnal Bisnis dan Kewirausahaan, 12(1), 23–34. https://doi.org/10.37476/jbk.v12i1.3762
Zainarti, Pratama, A. cyntia, Rayadi, A. rahmad, & Makrim, N. (2024). Strategi pemasaran toko kosmetik dalam meningkatkan minat pelanggan di daerah tuasan kota medan sumatra utara ( studi kasus : toko lolipop ). Jurnal Rumpun Manajemen Dan Ekonomi, 1(3), 424–437.
Alitakrim, S. N., Monoarfa, H., & Firmansyah, F. (2021). Analysis of the influence of islamic branding, halal awarness and product quality on the purchase decision of soka brand halal socks. Review of Islamic Economics and Finance, 4(2), 117–136. https://doi.org/10.17509/rief.v4i2.41126
Alvita, M., Rachman, A., Widjaja, W., & Wijaya, A. (2023). The effect of retail mix on purchase decision at mixue outlets in jabodetabek. Management Studies and Entrepreneurship Journal, 4(5), 7144–7154. http://journal.yrpipku.com/index.php/msej
Aulia, M. F., & Wibawa, B. M. (2020). Pengukuran tingkat kepuasan dan loyalitas pelanggan terhadap toko ritel kosmetik make over di surabaya. Jurnal Sains dan Seni ITS, 9(1).
Badarudin, N., Tumbuan, W. J. F. A., & Ogi, I. W. J. (2021). Pengaruh keragaman produk, lokasi, suasana toko, dan promosi terhadap keputusan pembelian konsumen di paragon mart kabupaten kepulauan sangihe. Jurnal EMBA, 9(3), 312–322. https://ejournal.unsrat.ac.id/index.php/emba/article/view/34720/32566
Berman, B., & Evans, J. R. (2010). Retail Management: A Strategic approach (11 ed.). Prentice Hall Inc.
Claudia, V. S. (2017). Pengaruh perilaku konsumen terhadap keputusan pembelian kosmetik (studi pada pengguna kosmetik revlon di malang town square). Jurnal Ilmiah Mahasiswa FEB UB, 5(2), 1–11. http://download.garuda.kemdikbud.go.id/article.php?article=631556&val=6467&title=Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Kosmetik Studi Pada Pengguna Kosmetik Revlon di Malang Town Square
Cuong, D. T. (2021). The impact of promotion and price perception on buying decision and repurchase intention through online shopping. Artificial Intelligence in Intelligent Systems, 229, 238–250. https://doi.org/10.1007/978-3-030-77445-5_21
Evie. (2019). 30 persen produk kecantikan di sociolla milik anak bangsa. Merdeka. https://www.merdeka.com/uang/30-persen-produk-kecantikan-di-sociolla-milik-anak-bangsa.html
Fachruddin, M. R. I., & Anwar, M. K. (2022). Pengaruh gaya hidup dan kesadaran halal terhadap minat beli produk fashion pada era new normal di surabaya. Jurnal Ekonomi, Manajemen, Bisnis dan Sosial (EMBISS), 3(November), 1–10.
Fathor, A. (2011). Analisis faktor-faktor yang meempengaruhi perilaku konsumen terhadap keputusan beli (studi pada konsumen kosmetik di bangkalan). Jurnal Investasi, 7(2), 119–136.
Hair, joseph f. J., Hult, G. T. M., Ringle, C. M., & Sart. (2022). A Primer on partial least squares structural equation modeling (PLS-SEM). Angewandte Chemie International Edition, 6(11), 951–952. (Vol. 1, Nomor April).
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.10008574
Hardian, Rizal, & Arief. (2021). Pengaruh keragaman produk terhadap keputusan pembelian di gerai indomaret mandala by pass 1 cabang medan. Jurnal Penelitian Ekonomi Manajemen. Vol. 1, 1, 96–103.
Hardiansyah, F., Nuhung, M., & Rasulong, I., (2019). Pengaruh lokasi dan harga terhadap keputusan pembelian pada restoran singapore di kota makassar. Jurnal Profitability Fakultas Ekonomi Dan Bisnis, 3(1). https://journal.unismuh.ac.id/index.php/profitability
Hervina, R. D., Fitriana Kaban, R., & Novita Pasaribu, P. (2021). Pengaruh kesadaran halal dan harga terhadap keputusan pembelian konsumen gofood di era pandemi covid-19. Jurnal INOVATOR Magister Manajemen Pascasarjana UIKA, 10(2), 133–140. http://ejournal.uika-bogor.ac.id/index.php/INOVATOR/index
Indiani, N. L. P. (2022). Peran lokasi, variasi produk, dan ekuitas merek terhadap keputusan pembelian konsumen. Jurnal Ilmiah Akuntansi dan Bisnis (Vol. 7, Nomor 2). http://journal.undiknas.ac.id/index.php/akuntansi
Jaiyeoba, H. B., Abdullah, M. A., & Dzuljastri, A. R. (2020). Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11(6), 1657–1670. https://doi.org/10.1108/JIMA-07-2019-0155
Karwur, E., Manajemen, J., Ekonomi, F., & Bisnis, D. (2016). Pengaruh retail marketing mix terhadap keputusan pembelian di indomaret paniki the influences of marketing mix to purchase decision in indomaret paniki. Jurnal Berkala Ilmiah Efisiensi (Vol. 16, Nomor 03).
Kawa, L. W., Rahmadiani, S. F., & Kumar, S. (2013). Factors affecting consumer decisionmaking: a survey of young-adults on imported cosmetics in jabodetabek, indonesia. The SIJ Transactional on Industrial, FInancial & Business Management (IFBM), 1(5), 175–180.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15 ed.). Pearson Education .
Kusmayadi, D., & Akbar, R. F. (2023). Pengaruh bauran ritel (retailing mix) terhadap keputusan pembelian (survei pada konsumen transmart buah batu kota bandung). Jurnal Darma Agung, 31(3), 363. https://doi.org/10.46930/ojsuda.v31i3.3268
Levy, M., & Grewal, D. (2023). Retailing management (11E ed.). MCGraw Hill.
Levy, M., Weitz, B. A., & Grewal, D. (2019). Retailing management (10e ed.). Mc Graw Hill Education.
Ma’ruf, H. (2006). Pemasaran Ritel. Gramedia Pustaka Utama.
Majid, M., Ramli, M. F., Badyalina, B., Roslan, A., Che Mohd Hashim, A. J., & Mohd Nadzri, W. N. (2023). Consumer purchase decision in the malaysian retail market: a study of rm2 stores. International Journal of Management Studies, 30. https://doi.org/10.32890/ijms2023.30.1.4
Maria, W., Simanjuntak, B., Siagian, E. M., & Siregar, H. (2023). Pengaruh keragaman produk terhadap keputusan. Manajemen: Jurnal Ekonomi Usi, 5(2), 65–73.
Marlius, D., & Jovanka, N. (2023). Pengaruh harga dan promosi terhadap keputusan pembelian konsumen y.o.u pada hasanah mart air haji. Jurnal Economia, 2(2).
Marsella, D. D., Taufik, M., & Hartono. (2020). Pengaruh keragaman produk, kualitas pelayanan dan suasana toko terhadap keputusan pembelian di butik nabila lumajang. Journal of Organization and Business Management, 2(4), 236–241.
Masruroh, B., & Rafikasari, E. F. (2022). Pengaruh citra merek, kesadaran, sertifikasi, dan bahan baku halal terhadap minat beli produk halal. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 868–884. https://doi.org/10.47467/elmal.v3i5.1134
Monoarfa, H., Juliana, J., Setiawan, R., & Abu Karim, R. (2023). The influences of Islamic retail mix approach on purchase decisions. Journal of Islamic Marketing, 14(1), 236–249. https://doi.org/10.1108/JIMA-07-2020-0224
Monoarfa, H., Rosida, R., Juliana, J., Sintiyawati, S., & Abu Karim, R. (2023). Halal awareness can’t improved purchase intention imported skincare. al-Uqud : Journal of Islamic Economics, 7(1), 54–66. https://doi.org/10.26740/aluqud.v7n1.p54-66
Monoarfa, H., Rosida, R., & Nugraha, D. H. (2023). The influence of brand image, religiosity and online consumer review on intention to purchase halal cosmetics (study on generations z and y in west java). Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium, 87–101. https://doi.org/10.2991/978-94-6463-176-0_7
NielsenIQ. (2023, Juli 18). How is the online shopping experience influencing in-store shopping. https://nielseniq.com/global/en/insights/analysis/2023/how-is-the-online-shopping-experience-influencing-in-store-shopping/
Puspita, Y. D., & Rahmawan, G. (2021). Pengaruh harga, kualitas produk dan citra merek terhadap keputusan pembelian produk garnier. Jurnal Sinar Manajemen, 8(2).
Rahayu, D. S., & Sutedjo, B. (2022). Pengaruh country of origin, persepsi harga, dan brand ambassador terhadap keputusan pembelian (studi pada konsumen produk kosmetik you di terang beauty demak). SEIKO : Journal of Management & Business, 5(1), 2022–2182. https://doi.org/10.37531/sejaman.v5i1.1904
Rizky, R. N. (2020). Pengaruh harga, pendapatan, dan halal awareness terhadap keputusan pembelian produk kosmetik impor pada konsumen pengguna e-commerce sociolla (studi pada mahasiswa di universitas brawijaya). Jurnal Ilmiah Fakultas Ekonomi dan Bisnis, 9(1), 1–14.
Rizky, S. A., Djoko Walujo, H., & Prabawani, B. (2020). Pengaruh bauran ritel terhadap keputusan pembelian pada indomaret kecamatan banyumanik kota semarang. Jurnal Administrasi Bisnis, 10(1), 879.
Saharani, A., & Indayani, L. (2023). The influence of product quality, price and promotion on purchase decisions of cosmetic products in sidoarjo. Indonesian Journal of Innovation Studies, 21. https://doi.org/10.21070/ijins.v21i.778
Sakitri, G. (2021). Selamat datang gen z , sang penggerak inovasi. Forum Manajemen Prasetiya Mulya, 35(2), 1–10.
Salmah, N. N. A. (2015). Pengaruh perilaku konsumen terhadap keputusan pembelian kosmetika sari ayu pada toko la tahzan palembang. Jurnal Media Wahana Ekonomika, 12(1), 1–13.
Scorita, K. B., Suhud, U., Widyastuti, U.,& Wibowo, A.,(2023). Faktor yang mempengaruhi purchase decision produk kosmetik halal indonesia. KINERJA Jurnal Ekonomi dan Bisnis (Vol. 5, Nomor 2).
Septiani, S., & Indraswari, R. (2018). Faktor-faktor yang memengaruhi perilaku konsumen produk kosmetik halal di kota bogor. Jurnal Manajemen dan Organisasi (JMO), 9(1), 59–73.
Sitompul, S. (2021). Pengaruh pengetahuan label halal dan kesadaran merek terhadap keputusan pembelian kosmetik melalui rekomendasi kelompok sebagai variabel moderating. Jurnal Kajian Ekonomi Hukum Syariah, 7(Februari), 50–64.
Sudirjo, F., Indrapraja, R., Arief, I., Parandy, L. M., & Nuridah, S. (2023). The influence of branding and price on purchase decisions of skincare products. Jurnal Scientia, 12(03). http://infor.seaninstitute.org/index.php
Tanjung, A. (2020). Pengaruh store atmosphere, lokasi, dan promosi terhadap keputusan pembelian. Jurnal Manajemen Pelita Bangsa, 05(03).
Tjiptono, F. (2017). Strategi Pemasaran (4 ed.). Andi.
Tobing, F. M., & Sihombong, D. (2016). Pengaruh lokasi, keragaman produk, dan harga. Jurnal Plans: Penelitian Ilmu Manajemen & Bisnis, 11(2).
Viviana, V., Latief, F., & Z, N. (2023). Pengaruh harga dan keragaman produk terhadap minat beli pada kaganga coffee di makassar. Jurnal Bisnis dan Kewirausahaan, 12(1), 23–34. https://doi.org/10.37476/jbk.v12i1.3762
Zainarti, Pratama, A. cyntia, Rayadi, A. rahmad, & Makrim, N. (2024). Strategi pemasaran toko kosmetik dalam meningkatkan minat pelanggan di daerah tuasan kota medan sumatra utara ( studi kasus : toko lolipop ). Jurnal Rumpun Manajemen Dan Ekonomi, 1(3), 424–437.
Published
2024-11-30
How to Cite
Azzahra, N., Monoarfa, H., & Azizah Al Adawiyah, R. (2024). Purchasing Decisions for Cosmetic Products Through Retail Cosmetic Stores: Analysis of Retail Marketing Mix and Halal Awareness. LAA MAISYIR : Jurnal Ekonomi Islam, 1(1), 93-122. https://doi.org/10.24252/lamaisyir.v1i1.52938
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