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Putri, S.C. and Nofri, O. 2023. THE MEDIATION ROLE OF BRAND IMAGE ON EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CONSUMER REVIEWS ON PURCHASE INTENTION IN GENERATION Z OF MAYBELLINE USERS IN MAKASSAR CITY. Study of Scientific and Behavioral Management (SSBM). 4, 1 (Apr. 2023), 1-14. DOI:https://doi.org/10.24252/(ssbm).v4i1.36576.