Putri, Sindy Cristina, and Okta Nofri. “THE MEDIATION ROLE OF BRAND IMAGE ON EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CONSUMER REVIEWS ON PURCHASE INTENTION IN GENERATION Z OF MAYBELLINE USERS IN MAKASSAR CITY”. Study of Scientific and Behavioral Management (SSBM) 4, no. 1 (April 13, 2023): 1-14. Accessed November 21, 2024. https://journal3.uin-alauddin.ac.id/index.php/ssbm/article/view/36576.