1.
Widianti R, Nofri O, Awaluddin A. THE INFLUENCE OF BRAND AMBASSADOR AND GREEN MARKETING ON BRAND EQUITY POND’S (UNILEVER) MEDIATED BY BRAND TRUST: (Study of Z Generation Z Buyers in Makassar City). (SSBM) [Internet]. 2024Jul.7 [cited 2024Sep.20];5(2):62-5. Available from: https://journal3.uin-alauddin.ac.id/index.php/ssbm/article/view/47598