Study of Scientific and Behavioral Management (SSBM)

Pengaruh Dimensi Kinerja Logstik Terhadap Peningkatan Kinerja Perusahaan PT. Yamaha Indonesia Motor Manufactuing di Kota Makassar

2024-09-30T15:28:15+00:00

Logistik dalam perkembangannya hingga saat ini merupakan ilmu yang patut mendapat perhatian khusus seiring dengan sejarah pertumbuhan ekonomi yang semakin kompleks, seperti produktivitas, distribusi dan penyimpanan barang yang diproduksi oleh pabrik dan perusahaan, dan keseluruhan pengelolaan hasil produk, memerlukan perlakuan khusus dan ketat. Pengorganisasian yang tepat, atau sering disebut Manajemen Logistik Terpadu, sangat penting untuk memastikan tidak ada ketidakseimbangan dalam pelaksanaan kegiatan untuk mencapai hasil yang efisien dan efektif. Berdasarkan hasil data, pada hipotesis pertama efektivitas logistik berpengaruh positif dan signifikan terhadap kinerja perusahaan. Kedua, pada hipotesis efesiensi logistik tidak ditemukan adanya pengaruh terhadap kinerja perusahaan. Ketiga, yaitu differensiasi logistik berpengaruh secara signifikan terhadap kinerja perusahaan.

The Influence of Management Ownership and Good Corporate Governance on the Implementation of the Triple Bottom Line with Financial Performance as a Moderator in Plantation Sector Companies Listed on the Indonesia Stock Exchange

2024-09-30T15:28:17+00:00

This study aims to examine the effect of managerial ownership and good corporate governance on the triple bottom line, with financial performance as a moderator. The plantation sub-sector industry in Indonesia has contributed 54.99% of total GDP. This study uses moderated regression analysis. The sampling technique used is purposive sampling with a sample size of 10 companies for 3 years with a reporting period of 2020-2022. The results of the study partially show that management ownership has a positive and significant effect, while good corporate governance with the independence of commissioners, the board of commissioners has a positive and significant effect, while the audit committee, the board of directors has a negative and significant effect on the implementation of the triple bottom line. Simultaneously, the variables of management ownership and good corporate governance have a significant effect on the implementation of the triple bottom line. The results of the MRA financial performance study do not moderate the variables of management ownership and the Good Corporate Governance variable. This study still has shortcomings such as the research period, the minimum number of samples so that it is less able to provide the actual condition of the company.

Peran Mediasi Brand Trust pada Pengaruh Perceived Quality terhadap Minat Beli Kosmetik NRL Di Kota Makassar

2024-09-30T15:28:18+00:00

Penelitian ini bertujuan untuk mengetahui “Peran mediasi brand trust pada pengaruh perceived quality terhadap minat beli kosmetik NRL di kota makassar”. Penelitian ini menggunakan data primer dan data sekunder, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan pengukuran menggunakan pengukuran Hair, sehingga jumlah sampel dalam penelitian ini sebanyak 120 responden. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini serta digunakan untuk menguji hubungan variabel perceived quality terhadap minat beli dengan brand trust sebagai mediasi. Berdasarkan hasil penelitian yang telah dilakukan menunjukkan perceived qualty berpengaruh signifikan terhadap minat beli, perceived quality berpengaruh signifikan terhadap brand trust, Brand Trust berpengaruh positif signifikan terhadap minat beli, brand trust tidak berpengaruh signifikan dalam memediasi antara perceived quality terhadap minat beli.

Kata kunci: Kosmetik NRL, perceived quality, minat beli dan brand trust

Pengaruh Motivasi dan Personality terhadap Keputusan Pembelian Skin Mobile Legend dengan Emotional Buying Motive sebagai Variabel Moderasi

2024-09-30T15:28:19+00:00

ABSTRAK

Penelitian ini bertujuan untuk mengetahui peran emotional buying motive dalam memoderasi pengaruh motivasi dan personality terhadap keputusan pembelian skin mobile legend. Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modelling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan. Hasil penelitian menunjukkan motivasi dan personality berpengaruh positif dan signifikan terhadap keputusan pembelian skin mobile legend, sedangkan emotional buying motive tidak mampu memoderasi pengaruh motivasi dan personality terhadap keputusan pembelian skin mobile legend.

Kata Kunci: Motivasi, Personality, Keputusan Pembelian dan Emotional Buying Motive

ABSTRACT

This research aims to determine the role of emotional buying motive in moderating the influence of motivation and personality on the decision to purchase mobile legend skins. The data analysis technique in this research is using Structural Equation Modeling (SEM) using SmartPLS version 4.0 for Windows, which is directed at answering the problem formulation or hypothesis that has been formulated. The research results show that motivation and personality have a positive and significant influence on the decision to purchase mobile legend skins, while emotional buying motive is unable to moderate the influence of motivation and personality on the decision to purchase mobile legend skins.

Keyword: Motivation, Personality, Purchase Decisions and Emotional Buying Motive

Analisis Perbedaan Tingkat Efisiensi Bank Umum Syariah dan Bank Umum Konvensional di Indonesia melalui Pendekatan Data Envelopment Analysis (DEA) Periode 2020-2022

2024-09-30T15:28:20+00:00

This research aims to determine the differences in the efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks through the Data Envelopment Analysis (DEA) approach of the CRS & VRS model, as well as the dominant variables and sub-variables that influence the differences in efficiency of Sharia Commercial Banks and Conventional Commercial Banks in Indonesia for the period 2020- 2022. This research uses quantitative research methods. This research uses secondary data, namely financial reports from each Sharia Commercial Bank and Conventional Commercial Bank in Indonesia for the 2020-2022 period. Based on the results of the research that has been carried out, there are differences in the efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks using the DEA CRS and VRS model approaches which produce higher efficiency values for Sharia Commercial Banks compared to Conventional Commercial Banks. The results of calculating the efficiency level based on the CRS model resulted in the highest average efficiency level obtained by Sharia Commercial Banks of 98%. Meanwhile, the level of efficiency obtained by Conventional Commercial Banks is 90%. Meanwhile, based on the VRS model, the highest average efficiency level obtained by Sharia Commercial Banks was 99%. Meanwhile, the level of efficiency obtained by Conventional Commercial Banks is 91%. The difference in efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks is predominantly influenced by input variables, especially operational costs.

Keywords: Data Envelopment Analysis (DEA), Constant Return to Scale (CRS), Variable Return to Scale (VRS)

Pengaruh Proaktif, Inovatif, Keberanian Mengambil Resiko terhadap Kinerja pada Pelaku UMKM di Kota Makassar dengan Strategi sebagai Variabel Moderasi

2024-09-30T15:28:21+00:00

Micro, Small and Medium Enterprises (MSMEs) are one of the most important pillars in the Indonesian economy. MSMEs are one of the businesses that are currently in the spotlight because they have a strategic role in opening up jobs, new businesses and contributing greatly to increasing gross domestic product. This study was conducted to determine the Influence of Proactive, Innovative, Courage to Take Risks on Performance in MSME Actors in Makassar City with Strategy as a Moderating Variable.

Keywords: Micro, Small and Medium Enterprises (MSMEs), Productive, Innovative, Courage to Take Risks, Performance, Strategy

Relationship between the Dow Jones Islamic Market Index Malaysia, Japan, China and the Jakarta Islamic Index Using Vector Error Correction Model Analysis

2024-09-30T15:28:22+00:00

The development of the Sharia capital market in Indonesia cannot be separated from the influence of foreign capital markets, especially in the Asian region. The fluctuations in the Jakarta Islamic Index (JII) indicate a contagion effect from the stock price movements of other countries. This study focuses on the relationship between the Dow Jones Islamic Market Index (DJIMI) in Malaysia, Japan, and China with JII. This study employs Vector Error Correction Model (VECM) analysis using monthly stock price index data from each variable from January 2021 to December 2023. In the long term, DJIMI Japan has a significant positive relationship with JII, DJIMI China has a significant negative relationship, while DJIMI Malaysia has no significant relationship. In the short term, DJIMI Malaysia, DJIMI Japan, and DJIMI China have no significant relationship with JII. This study is limited to the relationship between variables through the stock price index. Future studies need to include factors such as inflation, exchange rates, BI rate, and world gold prices in relation to market integration. This study uses contagion effect theory, market integration, and investment portfolio diversification to explain the relationships between the indices.

Dampak Orientasi Kolektivisme dan Gender terhadap Work-Life Balance dengan Job Satisfaction sebagai Variabel Moderasi pada PT Kalaborang Residence Gowa

2024-09-30T15:28:23+00:00

Tiap perusahaan maupun organisasi pasti memiliki target atau tujuan yang ingin dicapai dalam suatu periode tertentu. Sumber daya yang memiliki peran penting dalam pencapaian tujuan perusahaan maupun organisasi adalah sumber daya manusia. Bagi beberapa orang menyeimbangkan karir dan kehidupan pribadi bukanlah hal yang mudah, Saat ini gaya hidup Work-Life Balance semakin marak disuarakan oleh beberapa kalangan. Tujuan dari penelitian ini adalah: 1) Untuk mengetahui orientasi kolektivisme berpengaruh terhadap work-life balance, 2) Untuk mengetahui gender berpengaruh terhadap work-life balance, 3) Untuk mengetahui pengaruh orientasi kolektivisme terhadap work-life balance dimoderasi oleh job satisfaction, 4) Untuk mengetahui pengaruh gender terhadap work-life balance dimoderasi oleh job satisfaction.

Penelitian ini merupakan jenis penelitian asosiatif dengan pendekatan kuantitatif dan sampel penelitiannya adalah 105 karyawan yang diperoleh dengan metode sensus yaitu pengambilan sampel dengan cara semua karyawan dari populasi dijadikan sampel jenuh, yaitu seluruh karyawan PT. Kalaborang Residence. Penelitian ini menggunakan analisis jalur untuk menganalisis data dengan bantuan program SmartPLS.

Hasil penelitian ini membuktikan bahwa: 1) Orientasi kolektivisme berpengaruh positif terhadap work-life balance, 2) Gender berpengaruh positif terhadap work-life balance, 3) Orientasi kolektivisme berpengaruh positif terhadap work-life balance dimoderasi oleh job satisfaction, 4) gender berpengaruh positif terhadap work-life balance dimoderasi oleh job satisfaction

Kata kunci : Orientasi Kolektivisme, Gender, Job Satisfaction, Work-Life Balance

Pengaruh Brand Knowledge dan Kualitas Produk terhadap Brand Trust Produk Miniso dengan Garansi Produk sebagai Pemoderasi pada Generasi Z di Kota Makassar

2024-09-30T15:28:24+00:00

PT Miniso Lifestyle Indonesia merupakan salah satu bisnis ritel yang mulai beroperasi di Indonesia pada bulan Februari 2017 dengan membuka tiga toko pertamanya di Indonesia dan merupakan brand yang didirikan di China pada tahun 2013. Penelitian ini bertujuan untuk mengetahui pengaruh brand knowledge dan kualitas produk terhadap brand trust produk Miniso dengan menggunakan garansi produk sebagai variabel moderasi pada generasi Z di Kota Makassar.
Jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian ini menggunakan data primer, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan pengukuran rumus Hair, sehingga diperoleh sampel sebanyak seratus lima puluh (150) orang responden. Populasi dalam penelitian ini adalah generasi Z (berusia 15-26 tahun). Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini.
Berdasarkan hasil penelitian yang telah dilakukan menunjukkan brand knowledge berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, kualitas produk berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk memoderasi pengaruh brand knoweldge terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk tidak memoderasi pengaruh kualitas produk terhadap brand trust produk Miniso di Kota Makassar.

The Influence of Total Quality Management, Competitive Advantage, and Leadership in Improving Operational Performance (Empirical Study of PT Roda Mas Baja Inti

2024-09-30T15:28:25+00:00

This research aims to examine the influence of Total Quality Management (TQM), competitive advantage, and leadership on improving operational performance at PT Roda Mas Baja. The approach used in this research is quantitative using SmartPLS version 4.0 analysis. The sample for this research consisted of employees of PT Roda Mas Baja.

The results of the analysis show that TQM has a significant positive effect on operational performance, indicating that implementing effective TQM practices can increase company efficiency and productivity. Competitive advantage was also found to have a significant positive influence on operational performance, meaning that strategies that increase a company's competitiveness contribute to increased performance. Apart from that, effective leadership has been proven to play an important role in motivating and directing employees so that the implementation of TQM in the company runs well so that it can improve operational performance.

Overall, the findings of this research confirm the importance of synergy between TQM, competitive advantage, and leadership in efforts to improve a company's operational performance. The practical implication of this research is the need for PT Roda Mas Baja management to continue to develop and implement strategies related to TQM, competitive advantage and leadership in order to achieve optimal operational performance.

Peran Moderasi Product Innovation pada Pengaruh Online Marketing dan Market Orientation terhadap Marketing Performance Bisnis Restoran (Bistro) di Kota Makassar

2024-09-30T15:28:26+00:00

Business has an important role in the economic sustainability of society in Indonesia, especially in Makassar City. With business, it is hoped that it will be able to make the economic cycle better. The aim of this research is to determine the influence of online marketing on the marketing performance of restaurant (bistro) businesses in Makassar City, to determine the influence of market orientation on the marketing performance of restaurant (bistro) businesses in Makassar City, to determine the influence of Product Innovation Moderating Online Marketing on Marketing Performance restaurant (bistro) business in Makassar City and to determine the influence of Product Innovation in moderating Market Orientation on Marketing Performance of restaurant (bistro) businesses in Makassar City. This research is a type of associative research using a quantitative approach with a sample of 120 respondents. The sample in this research uses the Hair formula with the research location being the restaurant business in Makassar City. The method for calculating the sample size is technical purposive sampling for restaurant businesses in Makassar City with certain criteria. Data processing is assisted by using SmartPLS software. The results of this research show that online marketing has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on marketing performance, product innovation moderates online marketing on marketing performance, product innovation moderates market orientation on marketing performance.

Keywords: Online Marketing, Market Orientation, Marketing Performance, Product Innovation

Pengaruh Job Insecurity dan Kepemimpinan Visioner terhadap Kinerja Karyawan Dimoderasi Kepuasan Kerja pada PT Mega Indah Sari

2024-09-30T15:28:27+00:00

ABSTRAK

Penelitian ini bertujuan untuk mengetahui pengaruh job insecurity dan kepemimpinan visioner terhadap kinerja karyawan dimoderasi kepuasan kerja pada PT Mega Indah Sari. Dalam penelitian ini variabel yang dilakukan adalah job insecurity dan kepemimpinan visioner sebagai variabel independen, kinerja sebagai variabel dependen, dan kepuasan kerja sebagai variabel moderasi. Penelitian ini merupakan penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan melalui survei menggunakan kuisioner. Metode perhitungan jumlah sampel menggunakan rumus slovin dan Teknik pengambilan sampel dengan cara probability sampling, sehingga jumlah sampel yang digunakan yaitu 110 orang. Data diolah dengan metode Patrial Least Squares (PLS) dan diterapkan menggunakan Smart PLS 4. Hasil penelitian ini menunjukkan bahwa job insecurity berpengaruh positif dan tidak signifikan terhadap kinerja karyawan, kepemimpinan visioner berpengaruh positif dan signifikan terhadap kinerja karyawan, job insecurity berpengaruh positif dan signifikan terhadap kinerja karyawan yang dimoderasi kepuasan kerja, dan kepemimpinan visioner berpengaruh negatif dan signifikan terhadap kinerja karyawan yang dimoderasi kepuasan kerja.

Kata Kunci: Job insecurity; kepemimpinan visioner; kinerja karyawan; kepuasan kerja

ABSTRACT

This research aims to determine the effect of job insecurity and visionary leadership on employee performance moderated by job satisfaction at PT Mega Indah Sari. In this research, the variables used are job insecurity and visionary leadership as independent variables, performance as the dependent variable, and job satisfaction as the moderating variable. This research is quantitative research. The data source used in this research is primary data collected through a survey using a questionnaire. The method for calculating the number of samples uses the Slovin formula and the sampling technique uses probability sampling, so the number of samples used is 110 people. Data is processed using the Patrial Least Squares (PLS) method and applied using Smart PLS 4. The results of this study show that job insecurity has a positive and insignificant effect on employee performance, visionary leadership has a positive and significant effect on employee performance, job insecurity has a positive and significant effect on employee performance which is moderated by job satisfaction, and visionary leadership has a negative and significant effect on employee performance. . which is moderated by job satisfaction.

Keywords: Job insecurity; visionary leadership; employee performance; job satisfaction

THE EFFECT OF SOCIAL MEDIA ADVERTISING AND SOCIO-ECONOMIC STATUS ON LUXURY BRAND PURCHASE INTENTION MODERATED BY THE LIFESTYLE OF GENERATION Z CONSUMERS IN MAKASSAR CITY

2024-09-30T15:28:28+00:00

The development of luxury brand sales in Indonesia continues to increase every year along with the increasing economy of the upper middle class. The tendency of Indonesian consumers to buy luxury goods is 44%. Consumers have different motives in buying luxury brand products, either for the experience or even to show their status around them. This study aims to determine the Influence of Social Media Advertising and Socioeconomic Status on Luxury Brand Purchase Intentions Moderated by the Lifestyle of Generation Z Consumers in Makassar City.This research is an associative study using a quantitative approach. This study uses primary data and secondary data, the sampling technique in this study is using a non-probability sampling technique (non-probability sampling) using the Hair formula, so that the number of samples in this study is 112 respondents. Data analysis in this study uses Structural Equation Modeling (SEM) using the help of smartPLS version 4.0 for windows. Based on the results of this study, it shows that the social media advertising variable has a positive and significant effect on purchase intention, the socioeconomic status variable has a positive and significant effect on purchase intention, lifestyle does not moderate the effect of social media advertising on purchase intention, lifestyle moderates the effect of socioeconomic status on purchase intention.

Pengaruh Fitur dan Citra Merek terhadap Keputusan Pembelian Iphone yang Dimoderasi Gaya Hidup Konsumen di Kabupaten Takalar

2024-09-30T15:28:30+00:00

This research aims to determine the influence of features and brand image on iPhone purchasing decisions which are moderated by consumer lifestyle in TakalarRegency. This research uses primary data and secondary data, the sampling technique in this research uses a non-probability sampling technique using the Hair formula, so the total sample in this research is 120 respondents. This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) using the help of SmartPLS version 4.0 for Windows, which is directed at answering the problem formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the feature variable, brand image, and lifestyle-moderated purchasing decisions. The results of this research show that the feature variable has a positive and significant influence on iPhone purchasing decisions, brand image has a positive and significant influence on iPhone purchasing decisions, lifestyle moderates the influence of features on iPhone purchasing decisions, lifestyle moderates the influence of brand image on iPhone purchasing decisions.