DAKWAH DAN POLITIK ANALISIS TEKNIK MARKETING

  • Andries Kango IAIN Gorontalo
    (ID)

Abstract

Growing climate of democracy in Indonesia since the reform era has opened up opportunities for the various political parties to evolve. Political practice in Indonesia alone has grown so rapidly with applications utilizing various management disciplines such as marketing. Examples of the most obvious application of marketing in Indonesia is positioning in political campaigns. Given the diversity of the people of Indonesia, the positioning of a candidate or a political party should be done differently for each different segments of society. Relationship marketing and the media is very urgent, because the mass media is the type of media addressed to a number of audiences dispersed, heterogeneous and anonymous so that the same message can be received simultaneously and immediately.

References

Budiarjo, Miriam Dasar-dasar Ilmu Politik, Jakarta: Gramedia, 1977.

Bungin, Burhan. Sosiologi Komunikasi: Teori, Paradigma dan Diskursus Teknologi Komunikasi di Masyarakat, Jakarta: Kencana, 2006.

Efendy, Onong Uchjana. Ilmu Komunikasi Teori dan Praktek, Bandung: Remaja Rosdakarya, 1999.

Firmanzah. Marketing Politik: Antara Pemahaman dan Realita, Edisi revisi kedua November 2008, Jakarta: Yayasan Obor Indonesia, 2008.

Kartajaya, Hermawan. 9 Elemen Marketing: On Service, Bandung: Mizan, 2007.

Moekijat. Teori Komunikasi, Jakarta: Mandar Maju, 2011.

Newman, Bruce I. Handbook of Political Marketing, Inc: Sage Publications, 1999.

Nimo, Dan. Komunikasi Politik: Komunikator, Pesan, dan Media, Bandung: Remaja Rosdakarya, 2005.

Prabowo, Adi New. Media dan Publik Sphere, Tesis, Jakarta: Universitas Indonesia, 2011.

Published
2015-12-01
How to Cite
Kango, A. (2015). DAKWAH DAN POLITIK ANALISIS TEKNIK MARKETING. Jurnal Dakwah Tabligh, 16(2), 207-215. https://doi.org/10.24252/jdt.v16i2.6122
Section
Vol. 16 No. 2 Desember 2015
Abstract viewed = 245 times