https://journal3.uin-alauddin.ac.id/index.php/tabligh <p>Tabligh Journal is a scientific publication for research topics and studies on communication and da'wah. <br>The form of publiation that we receive will be reviewed by reviewers who have a concentration in the field of Communication, specifically Da'wah and Communication.</p> <p><br>As for studies, that are part of our study, namely:<br>- Political Communication <br>- Islamic communication <br>- Islamic Broadcasting Communication <br>- Communication between Religion and Culture <br>- Journalism <br>- Da'wah Management <br>- Social welfare <br>- Islamic counseling guidance <br>and others concerning communication and da'wah.<br><br>We publish this journal twice a year, in June and December. <br>The Tabligh Journal first appeared in the printed version in 2011. <br>This journal is managed by the Tabligh journal team under the Da'wah and Communication Faculty of Alauddin Islamic University in Makassar.</p> en-US <p>Once an article was published in the journal, the author(s) are:</p><p>granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.</p> [email protected] (Andi Astrid Fauziah) [email protected] (Meidy Hadi Susanto) Tue, 31 Dec 2024 08:24:47 +0000 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 https://journal3.uin-alauddin.ac.id/index.php/tabligh/article/view/50679 <p><em>This study aims to: knowing the management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi; knowing the supporting factors of Rakyat Sulsel Daily management strategy in creating brand awareness. Data were analyzed using qualitative descriptive analysis. Based on the research results, it was found that: 1) There are six management strategies of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi. First, strengthening brand identity. Second, increasing visibility. Third, creating a media ecosystem. Fourth, the hyperlocal approach. Fifth, doing media convergence. Sixth, door-to-door marketing.There are three factors supporting the media management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi, namely human resource support, complete and adequate facilities and infrastructure, and the application of four management functions, namely planning, organizing, actuating, and controlling. </em></p> <p><em>&nbsp;</em></p> Mahdar, Nur Alim Djalil, Sukriansyah S. Latief Copyright (c) 2024 Jurnal Dakwah Tabligh https://journal3.uin-alauddin.ac.id/index.php/tabligh/article/view/50679 Tue, 31 Dec 2024 00:00:00 +0000 https://journal3.uin-alauddin.ac.id/index.php/tabligh/article/view/52612 <p>Advertising has become an integral part of our lives, so that lifestyle and a wide choice in our lives are even unconsciously influenced by the messages that are suggested in the ad. However, advertising is often concerned with economic interests alone and the exclusion of moral values. Most advertising even considers the audience not as individuals but as units of consumption. That is just the target audience of consumers of the commodity traded in the advertising. By using the method of semiotic Roland Barthes, this study aims to determine the commodification of the body behind the ads New Era Boots.<br>This study establishes the paradigm as a critical paradigm. Critical paradigm looking at the reality that there is a pseudo-reality as it is influenced by a variety of economic, political, and social power. While the theory used is the theory of the political economy of media, Lyotard. After conducting an analysis on the ads New Era Boots, the results of this study indicate a series of signifiers and signified either directly or indirectly contain elements of commodification. The series of markers that directly leads to the commodification is a sexy female model wearing skin-tight clothes and using models strapless clothes, exposing the body parts that provoke a craving audience watching it. In addition to clothing worn by a mini female model, tone of voice, and there is a wobble erotic sigh performed by a female model in television commercials, these New Era Boots clarify elements of the commodification of desire.</p> Ilmi Sila Ayu, Febi Ramadhani Rusdin Copyright (c) 2024 Jurnal Dakwah Tabligh https://journal3.uin-alauddin.ac.id/index.php/tabligh/article/view/52612 Tue, 31 Dec 2024 08:23:44 +0000