STRATEGI KOMUNIKASI PUBLIC RELATIONS HOTEL CLARO MAKASSAR DALAM MEMPERTAHANKAN MINAT PENGUNJUNG D’LIQUID
Abstract
his research aims to find out the communication strategy of public relations at Claro Makassar Hotel in maintaining the interest of D'Liquid visitors and understanding the supporting and inhibiting factors. This type of research is qualitative descriptive, the informants in this study were four people including the head of the D'Liquid Public Relations team, employees, receptionists and one of the visitors of D'Liquid. The approach used is a qualitative approach. Data analysis techniques in this study include data condensation, data presentation and drawing conclusions or verification. Claro Hotel's Public Relations Communication Strategy in Maintaining the D'liquid Visitor's Interest, namely: conducting promotions, designing new innovations, making partnerships with partners as a form of publication on D'liquid, and providing the best service in creating a sense of comfort for visitors. The results of this study also indicate that there are several supporting factors, namely, the completeness of facilities, attractive promos, sponsors, human resources. Obstacle factor; damage to facilities, misunderstandings between employees and visitors, the search for sponsors in publicizing D'Liquid activities, and delays in the appearance schedule of guest stars. his research aims to find out the communication strategy of public relations at Claro Makassar Hotel in maintaining the interest of D'Liquid visitors and understanding the supporting and inhibiting factors. This type of research is qualitative descriptive, the informants in this study were four people including the head of the D'Liquid Public Relations team, employees, receptionists and one of the visitors of D'Liquid. The approach used is a qualitative approach. Data analysis techniques in this study include data condensation, data presentation and drawing conclusions or verification. Claro Hotel's Public Relations Communication Strategy in Maintaining the D'liquid Visitor's Interest, namely: conducting promotions, designing new innovations, making partnerships with partners as a form of publication on D'liquid, and providing the best service in creating a sense of comfort for visitors. The results of this study also indicate that there are several supporting factors, namely, the completeness of facilities, attractive promos, sponsors, human resources. Obstacle factor; damage to facilities, misunderstandings between employees and visitors, the search for sponsors in publicizing D'Liquid activities, and delays in the appearance schedule of guest stars.References
Sumber Buku:
Abdurrachman Cemi, Dasar-Dasar Public Relations, Bandung:PT Citra Aditya Bakti.
Achmadi Abu, Cholid Narbuko, Metodologi Penelitian, Cet. VIII; Jakarta: PT Bumi Aksara, 2007.
Ardial H., Paradigma dan Model Penelitian Komunikasi, Jakarta: Bumi Aksara, 2015.
Aunu Rofiq Djaelani. “Teknik Pengumpulan Data dalam Penelitian Kualitatif”,
Jurnal Majalah Ilmiah Pawiyatan. Volume XX, Nomor 1. 2013.
Budianto, Heri. Ilmu Komunikasi Sekarang dan Tantangan Masa Depan, Jakarta: Kencana. 2011.
Burhan Bungin, Analisis Data Penelitian Kualitatif, Jakarta: PT Raja Grafindo Persada, 2003.
Cangara Hafied, Muh. Abduh, dan Andi Alimuddin Unde, Dasar-Dasar Teori Komunikasi, Makassar, 2007.
Delozier, M. Wayne, The Communication Process,Kogekusha:MC Graw Hull, 1976. Departement Agama RI, Al-Qur’an dan Terjemahnya, Jakarta:Maghfirah Pustaka.
Depdikbud, Kamus Besar bahasa Indonesia, Jakarta:Balai Pustaka Cetakan Kedua, 1989.
Effendy, Onong Uchjana, Ilmu Komunikasi; Teori dan Praktik, Bandung: Rosdakarya, 1999.
Hidayat, Syarif. Perkembangan Peserta Didik. Tangerang: Pustaka Mandiri, 2014. Jefkins Frank, Public Relations(disempurnakan oleh Daniel Yadin), Jakarta:Penerbit Erlangga.
Kriyantono, Teknik Praktis Riset Komunikasi, Jakarta: Kencana, 2006.
Kusumastuti Frida, Dasar-Dasar Humas, Jakarta:Ghalia Indonesia, 2002. Liliweri, Alo. Komunikasi Serba Ada Serba Makna. Jakarta: Kencana, 2011.
Malayu, Hasibuan, Manajemen Sumber Daya Manusia. Jakarta: PT Bumi Aksara.2015.
Moleong Lexy J., Metodologi Penelitian Kualitatif, Cet. I; Bandung: Remaja Rosdakarya, 2011.
Moore Frazier, Humas Membangun Citra Dengan Komunikasi, Bandung:PT. Remaja Rosdakarya.
Nasution, S. Sosiologi Pendidikan. Jakarta: Bumi Aksara, 1999.
Rumanti, S.R Maria Assumpta, Dasar-Dasar Public Relation (Teori dan Praktek),
Jakarta:PT Grasindo, 2002.
Rizabuana Ismail, Metode Penelitian Kualitatif, Medan: USU Press, 2009.
Ruslan Rosady, Kiat dan Strategi Kampanye Public Relations, Jakarta:PT. Rajagrafindo Persada.
Ruslan Rosady, Manajemen Public Relations dan Media Komunikasi, Jakarta: Rajawali Pers, 2008.
Sanjaya, Strategi Pembelajaran Berorientasi Standar Proses Pendidikan, Jakarta: Prenada Media Group, 2009.
Slameto. Belajar dan Faktor-Faktor yang Mempengaruhi. Jakarta: Rineka Cipta, 2010.
Soemirat Soleh, dan Elvinaro Ardianto, Dasar-dasar Public Relations, Bandung:Remaja Rosdakarya, 2007.
Sutojo Siswanto, Membangun Citra Perusahaan, Jakarta:Pamar mulia, 2004.
Tike Arifuddin, Dasar-Dasar Komunikasi Suatu Studi dan Aplikasi),
Yogyakarta:Kota Kembang.
Walker Boyd, dan Larreche, Manajemen Pemasaran Suatu Pendekatan Strategi dengan Orientasi Global, Jilid 2, Jakarta: Penerbit Erlangga, 2000.
Wijaya, A.W, Komunikasi dan Hubungan Masyarakat, Jakarta:Bumi Aksara, 1993.
Internet
Halim, Konsep Dasar Humas dalam Al-Qur’an, http://www.halim.web.id/2017/08/konsep-dasar-humas-dalam-al-quran.html (20 Mei 2019).
Ningsi, Ika Oktafia, Peran Humas Lembaga Negara Dalam Menjaga Reputasi Organisasi (Studi Pada Peran Humas DPR Dalam Menjaga Reputasi Kinerja Anggota DPR RI), File:///C:Users/Use/Downloads/Documents/20300085-S- Tika%20Oktavianingsih.Pdf. (16 Mei 2019).
Skripsi
Pramono Joko, “Aktivitas Public Relationsdalam Upaya Pencitraan Kafe Liquid Next Generation (Studi Deskriptif Kualitatif Tentang Aktivitas Public Relations dalam Upaya Pencitraan Kafe Liquid Next Generation Yogyakarta)” Skripsi Sarjana, Fakultas Ilmu Sosial, Universitas Sebelas Maret Surakarta, Yogyakarta, 2009.
Rahman, Chaerunnisa “Strategi Komunikasi Pemasaran Bugis Waterpark Adventure Dalam Menarik Jumlah Pengunjung” Skripsi Sarjana, Fakultas Ilmu Sosial dan Ilmu Politik Jurusan Ilmu Komunikasi, Universitas Hasanuddin, Makassar, 2013.
Siregar, Heri Irawan, “Strategi Pemasaran Komunikasi Celebes Tv Dalam Upaya Perluasan Pasar Media di Sulawesi Selatan, Skripsi Sarjana, Fakultas Dakwah dan Komunikasi Jurusan Ilmu Komunikasi, Universitas Islam Negeri Alauddin, Makassar, 2013.
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.