INSTAGRAM SEBAGAI MEDIA PROMOSI DINAS KEBUDAYAAN DAN KEPARIWISATAAN SULAWESI SELATAN
Abstract
This study aims to describe and analyze the use of Instagram as a media for tourist attraction promotion, and to present Instagram features in the process of promoting tourism by the Culture and Tourism Office of South Sulawesi Province. Qualitative research methods, reading social reality by means of initial observation and analyzing it. Then researchers theorize the findings. This research uses descriptive research. The results of this study indicate that the Disbudpar of South Sulawesi uses Instagram as a promotional media, and is also used as a media of information about the activities that have been carried out or to be carried out. From the overall findings, the researchers considered that the @budparsulsel account was quite good at promoting via Instagram social media even though there were some features that were not used.References
Achmadi, Abu dan Narbuko Cholid. (2007). Metode Penelitian. Jakarta: Bumi Aksara.
Amiruddin. Metode Penelitian Sosial. Yogyakarta: Dua Satria Offset, 2016
Anonim . (2018). Analisa Data Kunjungan Wisatawan (Nusantara dan Mancanegara) Periode: Januari s.d Desember 2018. Makassar: Dinas Kebudayaan dan Kepariwisataan Provinsi Sulawesi Selatan, 2019.
Bungin, Burhan. (2015). Komunikasi Pariwisata: Pemasaran dan Brand Destinasi. Jakarta: Prenadamedia Group.
Fahresi, M. (2018). Penggunaan Instagram dalam Mempromosikan Cafe Cinnamon Sultan Alauddin Makassar. Makassar, Universitas Islam Negeri Alauddin Makassar.
Idrus, Muhammad. (2009). Metode Penelitian Ilmu Sosial: Pendekatan Kualitatif dan Kuantitatif. Jakarta: Gelora Aksara Pratama.
Martínez, M. P. L., T. I. Berrozpe, dan M. P. Lasarte. (2014). Image-focused social media for a market analysis of tourism consumption. International Journal of Technology Management.
S, Akmal. (2020). Perkembangan Pariwisata dan Transportasi Sulawesi Selatan Desember 2019. Makassar: Badan Pusat Statistik.
Sholihah, Afiffatus. (2018). Penggunaan Instagram Sebagai Media Promosi (Studi Deskriptif Kualitatif pada Produk Teh Thailand Pikameame di Yogyakarta). Yogyakarta, Universitas Islam Negeri Sunan Kalijaga.
Subana, M dan Sudrajat. (2001). Dasar-Dasar Penelitian Ilmiah. Bandung, Pustaka Setia.
Sudirman, Sarina Syahrani. (2019). Strategi Promosi Melalui Instagram pada Wisata Dante Pine di Kecamatan Anggeraja, Kabupaten Enrekang. Makassar, Universitas Islam Negeri Alauddin Makassar.
Sujarweni, Wiratna. (2014). Metodologi Penelitian Bisnis dan Ekonomi. Yogyakarta: Pustaka Baru Press.
Suryani, Tatik. (2013). Perilaku Konsumen di Era Internet, Implikasinya pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Website
Anonim, Postingan Akun Instagram @budparsulsel, https://instagram.com/budparsulsel?igshid=, (9 Februari 2020 pukul 14:35 WITA)
Azwisata, Tempat Wisata di Sulawesi Selatan, https://www.azwisata.com/2018/05/15.html, (25 Oktober 2019 pukul
Disbudpar Sulselprov, Visi Misi Pariwisata, http://disbudpar.sulselprov.go.id/opd/visimisi/pariwisata, (6 Februari 2020 pukul 10:03 WITA)
Suara, Pengguna Instagram Indonesia Terbesar ke Empat di Dunia, https://www.suara.com/tekno/2019/06/19/133252, (3 Oktober 2019 pukul 15:35 WITA)
Tekno Kompas, Jumlah Pengguna Instagram di Indonesia, https://tekno.kompas.com/read/2019/12/23/14020057/sebanyak-inikah-jumlah-pengguna-instagram-di-indonesia, (1 Februari 2020 pukul 19:37 WITA)
Wikipedia, Instagram, https://id.m.wikipedia.org/wiki, (6 Oktober 2019 pukul 16:15 WITA)
Wikipedia, Komunikasi Tradisional, https://id.m.wikipedia.org/wiki, (19 Oktober 2019 pukul 10:31 WITA)
Detikcom, Fitur Instagram, www.detik.com/tag/fitur-instagram, (6 Oktober 2019 pukul 16:15 WITA)
Disbudpar Sulselprov, Visi Misi Pariwisata, http://disbudpar.sulselprov.go.id/opd/visimisi/pariwisata, (6 Februari 2020 pukul 10:03 WITA)
Pahlevi, Kelebihan dan Kekurangan Instagram, https://pahlevi.net/kelebihan-dan-kekurangan-instagram/, (9 November 2019 pukul 11:34 WITA)
Tekno Kompas, Jumlah Pengguna Instagram di Indonesia, https://tekno.kompas.com/read/2019/12/23/14020057/sebanyak-inikah-jumlah-pengguna-instagram-di-indonesia.
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.