STRATEGI KOMUNIKASI PEMASARAN PERUMAHAN BUMI AS SYIFA DAYA KOTA MAKASSAR
Abstract
This thesis discusses the Marketing Communication Strategy for Bumi As Syifa Daya Housing in Makassar City. The main topic of discussion is how the marketing communication strategy is carried out by Bumi As Syifa Daya Housing in Makassar City and what are the supporting and inhibiting factors in marketing their housing products. The purpose of this study is to explain the marketing communication strategy used by Bumi As Syifa Daya Housing in Makassar City and to find out what factors support and hinder the marketing of Bumi As Syifa Daya Housing in Makassar City. This type of research is included in qualitative descriptive research using a research approach, namely the marketing communication approach. The results of this study indicate that: the marketing communication strategy used by Bumi As Syifa Daya housing includes 1) marketing communication mix, namely: a) sales promotion, b) advertising, c) publicity and d) direct marketing. 2) the supporting factors are: a) cooperating with property agents, b) having different characteristics and complete facilities, c) 100% sharia housing that does not apply confiscation, fines, or interest. 3) The inhibiting factors are a) the lack of public education about sharia property, b) the road conditions are not good enough to pass, c) and the DP is too high.
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.