Washiyah : Jurnal Kajian Dakwah dan Komunikasi

TINGKAT LITERASI MEDIA BERBASIS KOMPETENSI INDIVIDU PADA GENERASI MUDA KAHAYYA

2025-01-13T12:13:59+00:00

This study aims to measure the level of individual competence-based media literacy among young people in Kahayya Village. The aspects measured include technical skills in utilizing media, critical understanding in evaluating media content, and communicative skills in interacting through media. This study employs a quantitative approach with a descriptive design. The sample consists of 70 young people aged 18–25 years in Kahayya Village, selected using a saturated sampling technique. Data collection was conducted through a questionnaire adapted from the European Commission's Individual Competence Framework. The results indicate that the level of media literacy among young people in Kahayya Village is at a medium level (103.17%). Specifically, the cumulative score for the technical skills variable reached 97.31%, the critical understanding variable was 101.14%, and the communicative skills variable was 111.07%. These findings suggest that young people in Kahayya Village possess adequate competence in operating various media platforms, critically understanding and analyzing media content, and actively participating in media production and utilization for communication and social networking purposes.

STRATEGI KOMUNIKASI PEMASARAN PT BARUGA ASRINUSA DEVELOPMENT DALAM MENINGKATKAN KONSUMEN DI KOTA MAKASSAR

2025-01-15T13:42:42+00:00

This study aims to find out the strategy of PT. Baruga Asrinusa Development in increasing consumers in Makassar City. To find out the techniques for using communication media in reaching the target consumers of PT. Baruga Asrinusa Development. This research uses a type of qualitative research with a communication science approach, especially related to marketing communication. This approach is carried out by the researcher to analyze the work process or strategic steps that have been planned to achieve the goals by the members of PT. Baruga Asrinusa Development in increasing the number of consumers. Data was collected through observation, interviews, and documentation. Data analysis is carried out by data reduction, data presentation, and conclusions drawn. The results of the study show that PT. Baruga Asrinusa Development Makassar implements a marketing communication strategy by: 1) bringing together multiple integrated communication channels; 2) leveraging analytics data to tailor messaging; and 3) integrating marketing and sales teams. This strategy ensures consistency of messaging across platforms and tailoring promotions according to consumer preferences, as well as improving team coordination. 4) Periodic evaluations are also carried out to maintain the effectiveness and adaptation of promotions to market changes. Then the use of communication media by PT. Baruga Asrinusa's reach out to consumers involves 1) targeting the right audience 2) choosing the right media platform. The use of effective channels such as Instagram, which allows for aesthetically pleasing product presentations, as well as collaboration with influencers. Facebook is used for segmented ads and analytics that help with promotional customization, while TikTok attracts the younger generation with entertaining short videos. and the use of honest and transparent media to build trust. This has succeeded in creating a strong connection with consumers, expanding marketing reach, and driving positive purchase decisions.

ATRIBUSI KOMUNIKASI PADA KESTABILAN EMOSIONAL MAHASISWA FAKULTAS ILMU BUDAYA UNIVERSITAS HASANUDDIN

2025-02-12T14:03:44+00:00

This research describes communication attribution and emotional stability among students at the Faculty of Cultural Sciences, Hasanuddin University. Using qualitative field research methods and a phenomenological approach, the study collected data through observation, interviews, and student documentation. The data were analyzed in four stages: data collection, data presentation, data reduction, and conclusion drawing. The results indicate that interpersonal communication practices among new students play a crucial role in sharing feelings, receiving social support, and maintaining emotional stability. Communication serves as a primary tool for connecting, responding, and openly discussing feelings and issues. This study highlights the importance of effective communication in supporting adaptation and emotional stability for new students in an academic environment. Communication attribution is also related to decision-making, character changes, and behavioral consistency of students, influenced by both internal and external factors. The implications of this research include encouraging students to communicate openly and seek social support, as well as enhancing mental health support initiatives to prevent emotional issues. Implementing effective communication, collaborating with mental health agencies, and developing university policies that support student well-being are crucial steps in supporting the findings of this study.

METODE PENYULUH AGAMA ISLAM DALAM MEMBINA PENGGUNA NARKOBA DI LEMBAGA PEMASYARAKATAN KELAS I MAKASSAR

2025-02-13T07:29:20+00:00

The main problem of this research is how the Method of Islamic Religious Counselors in Guiding Drug Users in Makassar Class I Penitentiary with two sub-problems, namely: 1) How are the efforts of Islamic religious counselors in guiding drug users in Makassar Class I Penitentiary? 2) What are the results of Islamic religious counselors in guiding drug users in Makassar Class I Penitentiary? This type of research is qualitative descriptive and located in Makassar Class I Penitentiary. The research approach used is the guidance and counseling approach. The primary data sources in this study are 3 Islamic Religious Counselors as key informants, KASI BIMKEMAS, and 4 drug teachers at Makassar Class I Penitentiary. Furthermore, the data collection methods used are observation, interviews, and documentation. After the data is collected, the researcher processes and analyzes the data through several stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the method of Islamic religious instructors in guiding drug users in Makassar Class I Penitentiary is through personality training and guidance groups, which include religious lectures, consultation methods, and worship habits. The implication of this study is that Islamic religious instructors should provide more training so that employees do not repeat bad habits when they leave Makassar Class I Penitentiary. Inmates experienced a decrease in the desire to use drugs after undergoing the training program. Islamic religious instructors should have a method for providing counseling so that pardoners do not get bored with their counseling methods.

PERSEPSI PENDENGAR TERHADAP PROGRAM SIARAN INTERAKTIF “SORE CERIA” PADA STASIUN RRI PRO 2 FM MAKASSAR

2025-02-14T03:13:12+00:00

This study aims to analyze the factors that influence listeners' perceptions of interactive broadcast programs and to find out what efforts are made by the RRI Pro 2 Makassar radio station to improve the quality of its programs. The type of research used in this study is a descriptive qualitative research type. Qualitative descriptive is focused on answering research questions related to the questions of who, what, where, and how an event or experience occurs until finally it is studied in depth to find patterns that emerge in the event. In short, it can be explained that qualitative descriptive is a research method that moves on a simple qualitative approach with an inductive flow. The results of this study indicate that the 'Sore Ceria' program on RRI Pro 2 Makassar has succeeded in becoming a popular radio program among young listeners thanks to its relevant content, energetic and informative announcers, and high interactivity with listeners. Despite facing challenges from digital platforms, RRI Pro 2 is committed to improving program quality through content updates, human resource development, and utilization of digital technology. This program also actively involves young people through 'Gen Masuk Siaran', which allows them to display their creativity, thereby increasing relevance and listener engagement. Going forward, the biggest challenge is to continue to innovate and adapt to changes in the media landscape, with a focus on content quality, interactivity, and the use of appropriate technology to maintain its popularity.

POLA KOMUNIKASI ORGANISASI RADIO AMATIR INDONESIA (ORARI) DI KECAMATAN TINGGIMONCONG KABUPATEN GOWA

2025-02-15T06:54:05+00:00

The subject matter of this research is: How is the pattern of communication between the Indonesian radio amateur organization in Tinggimoncong District, Gowa Regency? The subject matter is divided into several submas problems, namely: 1) How is the pattern of communication of the Indonesian Radio Amateur Organization (ORARI) which plays an important role in increasing the flow of communication between members?, and 2) The role of the Indonesian Radio Amateur Communication Media (ORARI) in conveying information to the public? This research is qualitative and uses a communication approach. The research data source came from the Chair and Members of the Indonesian Radio Amateur Organization (ORARI) in Tinggimoncong District, Gowa Regency. Data collection methods include observations, interviews, documentation, and reference searches. Then, data processing and analysis techniques are carried out through three stages, namely data reduction, data presentation, and drawing conclusions. The results showed that the ORARI Communication Patterns of the Tinggimoncong District in increasing the flow of communication between members were: primary communication patterns and secondary communication patterns. While the role of the communication media used by ORARI to convey information to the community: Very effective and use Handy Talky (HT) communication media and radio rigging communication media (radio rigging). The implications of this study are: It is expected to provide benefits and add insight into how communication patterns can affect the flow of information communication and coordination in an organization. It is expected to increase understanding of the effectiveness of communication media, enriching understanding of how certain media affect recipients and understanding of information by the community.

DAMPAK ADEGAN KEKERASAN FILM KARTUN BOBOIBOY TERHADAP PERILAKU AGRESIF ANAK DI DESA BUNTU BATUAN KECAMATAN MALUA KABUPATEN ENREKANG

2025-02-17T03:34:24+00:00

This research discusses the impact of the Boboiboy cartoon film scene on children's aggressive behavior in Buntu Batuan Village, Malua District, Enrekang Regency. The aim of this research is to determine the impact of violent scenes in the Boboiboy cartoon film on the aggressive behavior of children in Buntu Batuan Village, Malua District, Enrekang Regency, and also to determine parents' efforts to deal with and overcome this aggressive behavior. This type of research is qualitative with a communication approach, and the informants in this research are parents and children (5–10). Data collection methods include interviews and documentation. Data processing and analysis techniques use the Miles and Hubrman model, which is carried out through three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this research show that violent scenes in the cartoon film Boboiboy have an impact on the aggressive behavior of children in Buntu Batuan Village, Malua District, Enrekang Regency, such as fighting with their friends or siblings, chasing them on the highway where there are lots of vehicles passing by. The positive impacts of cartoon films include: 1) Can improve children's memory, imagination and creativity. 2) Increase self-confidence and foster children's social values. 3) Increase children's vocabulary and foreign languages. while the negative impacts include: 1) Children behaving aggressively. 2) behaving inattentively or unfocused and like to procrastinate. 3) Speaks impolite language and likes to get angry. 4) Lazy to study. The efforts made by parents in dealing with and overcoming aggressive behavior include giving advice, giving examples or explaining scenes in cartoons when children are watching, as well as regulating the hours children watch television. The implications of this research can be used as information and consideration for future researchers who wish to conduct more in-depth research on the same topic. As input for parents to pay more attention and control what they watch and provide an understanding of the scenes shown on television to their children.

STRATEGI KOMUNIKASI KUA DALAM MEMINIMALISIR PERNIKAHAN DINI DI KECAMATAN TAROWANG KABUPATEN JENEPONTO

2025-02-17T04:02:38+00:00

This thesis discusses the KUA's communication strategy for minimizing early marriage in Tarowang District, Jeneponto Regency. In this case, this research was conducted to determine the factors that cause early marriage in Tarowang District, Jeneponto Regency, and what forms of communication are implemented by the KUA in an effort to minimize early marriage in Tarowang District, Jeneponto Regency. This type of research is qualitative, using a communication approach and a sociological approach. The location of this research is in Tarowang District, Jeneponto Regency. Data was obtained through observation, interviews, and documentation. Data processing and data analysis techniques are carried out through four stages, namely data collection, data reduction, data presentation, and drawing conclusions. The results of this research are: First, the factors that cause early marriage in Tarowang District, Jeneponto Regency, include: 1) promiscuity, 2) economic factors, and 3) cultural factors, which play a role in the dynamics of marriage in the Tarowang District area. Second, the forms of communication implemented by the KUA in an effort to minimize early marriage in Tarowang District, Jeneponto Regency, namely 1) interpersonal forms of communication, which involve counseling, socialization, and direct assistance activities for individuals or groups; 2) organizational forms of communication, which include coordination and interaction within the KUA institution and with related parties; and 3) forms of mass communication, which involve conveying educational messages through online media and social media. The implication of this research is that the research results are expected to be the basis for developing more effective communication strategies for minimizing early marriage, and with this research, the people of Tarowang District can be more aware of the risks and consequences of early marriage and empower people in the area to contribute to minimizing early marriage. .

ANALISIS ISI PEMBERITAAN ISU KEBERAGAMAN DI REPUBLIKA.CO.ID

2025-02-19T07:57:39+00:00

This study examines the issue of diversity on Republika.co.id. The purpose of this research is to understand the content of news coverage on diversity issues and the objectivity of the reporting related to these issues. The researcher used descriptive quantitative research with content analysis methods. The population in this study includes all news related to diversity using the keywords diversity and pluralism on the online site Republika.co.id, totaling 70 news articles. This study did not use any specific sampling techniques, so the entire population was used as the sample for this research. Reliability testing results using Holstii's formula (2M/N1+N2) show a score above 70% in all categories, making the coding sheet reliable. The study's findings indicate that: 1) The most dominant theme related to diversity issues is inter-group diversity at 47.8%, followed by religious diversity at 42.1%, ethnic diversity at 5%, racial diversity at 2.86%, gender diversity at 0.7%, and other themes at 1.4%. 2) The dominant sub-themes are religion and tolerance at 55%, inclusive education issues at 10.7%, language and culture issues at 9.2%, social and economic issues at 6.4%, ethnic discrimination at 2.1%, gender inequality at 1.43%, other issues at 15%, and migrant and refugee rights issues were never reported. 3) The main sources of news were divided into eight categories, with public event interviews and meetings being the dominant sources at 37.1%, while statistical data was never used as a news source. 4) News sources included education observers at 17.8%, religious leaders at 8.5%, minority group representatives at 5%, diversity and inclusion experts at 2.1%, others at 66.4%, and zero percent for human rights activists, with 11 news articles having no sources. 5) Most news (97.14%) is objective, meeting criteria for truthfulness, informativeness, and relevance, showing Republika's commitment to providing accurate and neutral information. Although some news articles were less objective (2.86%), this indicates room for improvement in maintaining balanced reporting. The implications of this study can help raise awareness among media practitioners, especially at Republika, about better ways to cover and present diversity journalism in the news. It is hoped that Republika can bring positive changes in presenting more inclusive and representative news. Additionally, this research can serve as a foundation for developing or strengthening journalistic codes of ethics and objectivity that consider diversity in reporting.