https://journal3.uin-alauddin.ac.id/index.php/washiyah/issue/feed 2025-01-15T13:42:42+00:00 Irwan Misbach [email protected] Open Journal Systems <p>Washiyah Journal is a scientific publication for research topics and studies on communication and da'wah. <br>The form of publication that we receive will be reviewed by reviewers who have a concentration in the field of Communication, specifically Da'wah and Communication. We publish this journal fourth a year, in March, June September, and December. The Washyah Journal first appeared in the printed and OJS version in 2020. This journal is managed by the Washiyah journal team under the Da'wah and Communication Faculty of Alauddin Islamic University in Makassar.</p> <p>&nbsp;</p> https://journal3.uin-alauddin.ac.id/index.php/washiyah/article/view/48092 2025-01-13T12:13:59+00:00 MUHAMMAD NURHIDAYAT [email protected] RAMSIAH TASRUDDIN [email protected] RAHMAWATI LATIEF [email protected]

<p><em>This study aims to measure the level of individual competence-based media literacy among young people in Kahayya Village. The aspects measured include technical skills in utilizing media, critical understanding in evaluating media content, and communicative skills in interacting through media. This study employs a quantitative approach with a descriptive design. The sample consists of 70 young people aged 18–25 years in Kahayya Village, selected using a saturated sampling technique. Data collection was conducted through a questionnaire adapted from the European Commission's Individual Competence Framework. </em><em>The results indicate that the level of media literacy among young people in Kahayya Village is at a medium level (103.17%). Specifically, the cumulative score for the technical skills variable reached 97.31%, the critical understanding variable was 101.14%, and the communicative skills variable was 111.07%. These findings suggest that young people in Kahayya Village possess adequate competence in operating various media platforms, critically understanding and analyzing media content, and actively participating in media production and utilization for communication and social networking purposes.</em></p>

2024-12-31T00:00:00+00:00 Copyright (c) 2024 Washiyah : Jurnal Kajian Dakwah dan Komunikasi https://journal3.uin-alauddin.ac.id/index.php/washiyah/article/view/51684 2025-01-15T13:42:42+00:00 MUH. FADIL [email protected] MUDZHIRA NUR AMRULLAH [email protected] SURIYANI MUSI [email protected]

<p>This study aims to find out the strategy of PT. Baruga Asrinusa Development in increasing consumers in Makassar City. To find out the techniques for using communication media in reaching the target consumers of PT. Baruga Asrinusa Development. This research uses a type of qualitative research with a communication science approach, especially related to marketing communication. This approach is carried out by the researcher to analyze the work process or strategic steps that have been planned to achieve the goals by the members of PT. Baruga Asrinusa Development in increasing the number of consumers. Data was collected through observation, interviews, and documentation. Data analysis is carried out by data reduction, data presentation, and conclusions drawn. The results of the study show that PT. Baruga Asrinusa Development Makassar implements a marketing communication strategy by: 1) bringing together multiple integrated communication channels; 2) leveraging analytics data to tailor messaging; and 3) integrating marketing and sales teams. This strategy ensures consistency of messaging across platforms and tailoring promotions according to consumer preferences, as well as improving team coordination. 4) Periodic evaluations are also carried out to maintain the effectiveness and adaptation of promotions to market changes. Then the use of communication media by PT. Baruga Asrinusa's reach out to consumers involves 1) targeting the right audience 2) choosing the right media platform.&nbsp; The use of effective channels such as Instagram, which allows for aesthetically pleasing product presentations, as well as collaboration with influencers. Facebook is used for segmented ads and analytics that help with promotional customization, while TikTok attracts the younger generation with entertaining short videos. and the use of honest and transparent media to build trust. This has succeeded in creating a strong connection with consumers, expanding marketing reach, and driving positive purchase decisions.</p> <p>&nbsp;</p>

2024-12-31T00:00:00+00:00 Copyright (c) 2024 Washiyah : Jurnal Kajian Dakwah dan Komunikasi