Analisis Keputusan Pembelian Dengan Religiusitas Sebagai Variabel Intervening
Abstract
The development of increasingly modern times makes competition in the business world increasingly fierce. Every producer always carries out innovation and creativity regarding culinary products with the aim of increasing sales of their products. Lubuk Linggau City is one of the cities in South Sumatra which has diverse culinary tourism and the population is predominantly Muslim. So it is interesting to see what factors are most prioritized in the choice of purchasing products consumed by Muslim consumers. This research aims to analyze Muslim consumers' purchasing decisions on food products in Lubuk Linggau City. This type of research is quantitative research. Data were collected through questionnaires and processed using the SmartPLS 4 statistical tool. Secondary data was obtained using questionnaires and documents taken from Muslim consumers in the city of Lubuk Linggau. The results of the research show that (1) The halal label variable has a positive effect on religiosity (2) The halal awareness variable has a positive effect on religiosity (3) The halal label variable has a positive effect on purchasing decisions (4) The halal awareness variable has a positive effect on purchasing decisions (5) The variable religiosity has a positive influence on purchasing decisions (6) Religiosity is able to mediate the positive influence of halal labels on purchasing decisions (7) Religiosity is able to mediate the positive influence of halal awareness on purchasing decisions.
Downloads
References
Badan Pusat Statistik. (2022). Kota Lubuklinggau dalam Angka: Lubuklinggau Municipality in Figures 2022. https://lubuklinggaukota.bps.go.id/publication/2021/02/26/79f21d1963b9bf7a2a18a202/kota-lubuklinggau-dalam-angka-2021.html
Evandasari, D, N. (2021). PENGARUH LABEL HALAL, RELIGIUSITAS, DAN KESADARAN HALAL TERHADAP NIAT BELI KOSMETIK WARDAH. Skripsi IAIN Surakarta, 3(1), 1689–1699. http://journal.unilak.ac.id/index.php/JIEB/article/view/3845%0Ahttp://dspace.uc.ac.id/handle/123456789/1288
Fachrurrozie, Muhsin, Nurkhin, A., & Mukhibad, H. (2023). Faktor Penentu Keputusan Pembelian Makanan Halal Pada Pengguna Gofood Dan Shopee Food. Book Chapter Ekonomi Universitas Negeri Semarang, 2, 121–141.
Hamidah, S. (2015). Menu yang halal dan thoyib. Disampaikan Pada Pengajian Jama’ah Langgar Mafaza Kotagede, Universitas Negeri Yogyakarta, 1–10.
Ikrom, M. (2019). Analisa Pengaruh Lingkungan Kerja Dan Motivasi Kerja Sebagai Variabel Intervening. Prosiding SemNas Teknik UMAHA, 1, 154–159.
Imamuddin, M. (2017). Pengaruh Label Halal Dan Religiusitas Terhadap Keputusan Pembelian Mie Instan Mahasiswa Iain Bukittinggi T.a 2016/2017. EKONOMIKA SYARIAH: Journal of Economic Studies, 1(1), 34–47.
Juniwati. (2019). Kesadaran Halal dan Religiusitas Individu dalam Keputusan Pembelian Makanan. Universitas Tanjungpura, 141–156. www.halalmui.org
Kusumawardhini, D., & Maharani. (2022). THE EFFECT OF HALAL AWARENESS, RELIGIUSITY, AND KNOWLEDGE OF HALAL PRODUCTS FOR MUSLIM STUDENTS IN BUYING FOOD ONLINE. Skripsi, Universitas Islam Indonesia.
Mutia, J. A., Ali, S., & Harori, M. I. (2022). Analisis Pengaruh Kesadaran Halal Terhadap Keputusan Pembelian Produk Personal Care Studi Eksperimen Pada Mahasiswa Universitas Lampung. Jurnal Kompetitif Bisnis, 1(9), 739–746.
Nurohman, Qurniawati, 2019. (2019). Kata kunci : keputusan pembelian, label halal, religiusitas PENDAHULUAN Penduduk Muslim di Indonesia sebesar 85% dari total keseluruhan jumlah penduduk. Berdasarkan data dari. IAIN SUrakarta, 12(24), 23–33.
Rinawati, W. (2008). Kepuasan Konsumen terhadap Produk dan Layanan Makanan Restoran “Student Corner†Jurusan Pendidikan Teknik Boga dan Busana (PTBB) Fakultas Teknik UNY. Jurnal Pendidikan Teknologi Dan Kejuruan, Vol 17, No 1 (2008): (Mei), 119–138. https://journal.uny.ac.id/index.php/jptk/article/view/7654/6587
Saputra, A. A., & Jaharuddin, J. (2022). Pengaruh Sertifikasi Halal, Kesadaran Halal, Dan Celebrity Endorse Terhadap Keputusan Pembelian Produk Zoya (Studi Kasus Mahasiswa Feb Umj). Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 16(4), 1521. https://doi.org/10.35931/aq.v16i4.1185
Sari, D. R., Rohimat, A. M., & Ahmad, Z. A. (2021). Apakah Ekuitas Merek dan Kesadaran Halal Memediasi Pengaruh Religiusitas dan Akulturasi terhadap Keputusan Pembelian? JESI (Jurnal Ekonomi Syariah Indonesia), 11(1), 51. https://doi.org/10.21927/jesi.2021.11(1).51-66
Sial, M. S., Cherian, J., Meero, A., Salman, A., Aziz, A., Rahman, A., Samad, S., & Negrut, C. V. (2022). Determining Financial Uncertainty through the Dynamics of Sukuk Bonds and Prices in Emerging Market Indices. 1–13.
Sutrisno, R. (2010). Perilaku Konsumen Muslim : Persepsi Religiusitas Dan Persepsi Atribut Produk Minuman Berlabel Halal Di Kalangan Mahasiswa Muslim Di Bandung Muslim Consumer Behavior : the Religiosity Perceptions and the Perceptions of Product Attributes Toward the Loyalty. Sigma-Mu, 5(2), 18–36.
Wahyu, P. (2019). Pengaruh Label Halal Terhadap Keputusan Pembelian Kosmetik. Jurnal Ekonomi Syariah Indonesia, 1(2), 180–196.
Wijaya, S. A., & Padmantyo, S. (2023). Pengaruh Labelisasi Halal dan Halal Awareness Terhadap Keputusan Pembelian Produk Makanan Impor Dalam Kemasan. Primanomics : Jurnal Ekonomi & Bisnis, 21(2), 161–168. https://doi.org/10.31253/pe.v21i2.1843