TEKNOLOGI SEBAGAI ALAT DAKWAH : TRANSFORMASI INSTITUSI AGAMA DI ERA MEDIA SOSIAL
Abstract
Abstrak
Perkembangan teknologi, khususnya media sosial, telah membawa dampak signifikan terhadap cara institusi agama melakukan dakwah dan berinteraksi dengan umat. Artikel ini bertujuan untuk mengeksplorasi transformasi yang terjadi pada institusi agama dalam mengadopsi teknologi sebagai sarana dakwah di era digital. Menggunakan pendekatan kualitatif, penelitian ini menganalisis berbagai strategi yang diterapkan oleh lembaga keagamaan dalam memanfaatkan platform media sosial, seperti YouTube, Instagram, dan Twitter, untuk menyebarkan ajaran agama, memperkuat hubungan dengan komunitas, serta meningkatkan partisipasi umat dalam kegiatan keagamaan. Hasil penelitian menunjukkan bahwa meskipun teknologi memberi peluang untuk jangkauan dakwah yang lebih luas dan efektif, tantangan besar juga muncul, seperti kesalahpahaman ajaran, penyebaran informasi yang tidak akurat, dan pergeseran dari praktik ibadah tradisional. Artikel ini menyarankan perlunya pemanfaatan teknologi dengan pendekatan yang bijak dan terarah, agar dakwah tetap dapat menjaga substansi spiritualitas tanpa kehilangan makna dalam perubahan zaman.
Kata Kunci: Institusi Agama, Transformasi, Era Media Sosial
Abstract
Technological developments, especially social media, have had a significant impact on the way religious institutions conduct da'wah and interact with the people. This article aims to explore the transformation that has occurred in religious institutions in adopting technology as a means of da'wah in the digital era. Using a qualitative approach, this study analyzes various strategies implemented by religious institutions in utilizing social media platforms, such as YouTube, Instagram, and Twitter, to spread religious teachings, strengthen relationships with communities, and increase people's participation in religious activities. The results of the study show that although technology provides opportunities for a wider and more effective reach of da'wah, major challenges have also arisen, such as misunderstandings of teachings, the spread of inaccurate information, and a shift away from traditional worship practices. This article suggests the need to utilize technology with a wise approach
Keywords: Religious Institutions, Transformation, Social Media Era
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