SINERGITAS PUBLIC RELATIONS PT. PLN (PERSERO) WILAYAH SULAWESI SELATAN TENGGARA DENGAN MEDIA MASSA DALAM UPAYA PEMENUHAN KEPUASAN PELANGGAN
Abstract
The aim of the study was to find out the planning and implementation of the public relations activities and the relationships between the customer's satisfaction and the public relations activities of PT. PLN (Persero) Regional South and Southeast Sulawesi.
In order to achieve my aim, the writer used institutional research. The analysis was done descriptively and qualitatively.
The results of the study indicate mat the public relations planning activities carried out by PT. PLN (Persero) Regional South and Southeast Sulawesi have not been applied thoroughly; however, the implementation of the activities have applied the functions and the principles of public relations.
Downloads
References
Adnan, Hamdan dan Hafied Cangara. 1996. Prinsip-Prinsip Hubungan Masyarakat. Surabaya: Usaha Nasional.
Alifahmi Hifhi. Marketing Public Relations - Upaya Memenangkan Persaingan Melalui Pemasaran yang Komunikatif (Seri Manajemen Pemasaran). Jakarta: Lembaga Manajemen FEUI.
Austin, Claire. 1994. Public Relations Yang Sukses Dalam Sepekan. Jakarta: Mega Point.
Benn, Alic. 1982. The 23 Most Common Mistakes in Public Relations. American Management Association. New York. 10020.
Bloom, Howard, S. 1981. Evaluating Human Service and Correlational Programs by Modelling Timing of. Vol. 6. Howard E. Freeman and Marian A. Solomon (Eds), Sage Publication, Beverly Hills, London.
Boret, Suzan Fry. 1995. Forecast 2001 : A Golden Age for Public Relations Looms. Public Relations Journal-October 1995.
Buscaglia, Leo. 1984. Loving each Other : The Challenge of Human Relationship. Slack Incorporated, New Jersey 08086.
Bulaeng, A.R. 2000. Metode Penelitian Komukasi Kontemporer. Makassar : Hasanuddin University Press
................ "Materi Bimbingan dan Konsultasi Penelitian Bagi Para Dosen dan Profesional (Diktat)".
CAKRAM (Majalah Komunikasi dan Periklanan). Jakarta. Desember 1992. Hal. 20.
Cohen, Paula Maurantz. 1987. A Public Relations Primer : Thinking and Writing Context Prentice Hall, Inc. Englewood Cliffs. New Jersey 07632.
Colin Coulson & Thomas. 1993. Public Relations : Pedoman Praktis untuk PR. Jakarta: Bumi Aksara.
Cutlip, Scott M and Alien H. Center. 1978. Effective Public Relations. Prentice Hall, Inc. Englewood Cliff, New Jersey.
Fredericson, H. George, 1980. New Public Administration. The University of Alabama Press, USA.
Gibson, dkk. 1987. Organisasi: Perilaku, Struktur, Proses (Terjemahan) Edisi 5, Jilid 1. Jakarta : Erlangga.
Grunig, James E and Todd Hunt. 1984. Managing Public Relations. Holt-Rinehart and Winston. New York. N. Y. 10022.
Hill and Knowlton : Critical Issues in Public Relations. Prentice Hall, Inc. Englewood Cliffs, New Jersey.
Hutabarat Arifin. 1993. Public Relations dan Menulis Untuk PR Cetakan I. Jakarta: Genesia PR.
Jefkins Frank. 1995. Public Relations (Terjemahan) Edisi 4. Jakarta : Erlangga.
————————,1988. Public Relations Techniques. Heinemann Professional Publishing. London.
J. Vredenbregt. 1981. Metode dan Teknik Penelitian Masyarakat. Jakarta: PT.Gramedia
Kantor Menteri Pendayagunaan Aparatur Negara, 1996. Penghargaan Abdisatyabhakti. Jakarta.
Kasali, Rhenald. 1994. Manajemen Public Relations Konsep dan Aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti.
Menteri Pendayagunaan Aparatur Negara. Keputusan Nomor: 81/1993. Tentang Pedoman Pelaksanaan Pelayanan Umum.
Misshauk, Michael, J. 1979. Management: Theory and Practice. Little Brown and Company. Boston.
Osborne, David and Ted Gaebler, 1995. Mewirausahakan Birokrasi. Jakarta: PT. Pustaka Binaman Presindo.
Phillip Kotler & Gary Armstrong 1997. Dasar-Dasar Pemasaran (Principles of Marketing 7e) (Terjemahan). Jilid 1 & 2. Jakarta: Prenhallindo.
PT. PLN (Persero) Company Profile.
Rachmadi F. 1992. Public Relations Dalam Teori dan Praktek Aplikasi dalam Badan Usaha Swasta dan Lembaga Pemerintah. Jakarta : PT.Gramedia Pustaka Utama.
Rakhmat, Jalaluddin. 1989. Metode Penelitian Komunikasi. Bandung : CV. Remaja Karya.
Rosady Ruslan. 1998. Kiat dan Strategi Kampanye Public Relations. Jakarta: PT. Raja Grafindo Persada.
————————, 1994. Praktek dan Solusi Public Relations Dalam Situasi Krisis dan Pemulihan Citra. Jakarta: Ghalia Indonesia.
Sanjaya, Sasa Djuarsa “Metodologi Penelitian Dalam Sebuah : Multi -Paradigma Science (Makalah)”.
Seitel, Fraser P. 1992. The Practice of Public Relations ( 5th edition). McMillan Publishing Company. New York. N. Y. 10022.
Singarimbun, Masri. 1989. Metode Penelitian Survai. Jakarta: LP3ES.
Suryabrata, Sumadi. 1983. Metodologi Penelitian. Jakarta: PT. Raja Grafindo Persada.
Tjiptono Fandy. 1998. Strategi Pemasaran. Yogyakarta: Andy
Tony Greener. 1993. Kiat Sukses Public Relations dan Pembentukan Citranya. Jakarta: BumiAksara.
Wilcox, Dennis L and Philip H. Ault, Warren K.. Agee. 1992. Public Relations : Strategies and Tactics. Collin Publisher, Inc. New York, N. Y. 10022.
William B. Martin. 1991. Pelayanan Pelanggan Yang Bermutu. Jakarta: Binapura Aksara.
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.