EDUKASI INFLUENCER DI INSTAGRAM BERPENGARUH TERHADAP KESADARAN KHALAYAK (DI MASA PANDEMI COVID-19)

  • Fathonah Annisa Universitas Hasanuddin
    (ID)

Abstract

 Social media has created a new pattern of communication and social participation, which can be seen in the involvement of users in a social media forum or platform. Instagram social media has spawned powerful influencers in the dissemination of information as well as education via digital messaging. Influence is judged to have an impact on its followers by uploading photos, videos, and some other instagram facilities. At the beginning of the covid-19 BNPB (call upon a number of massive influence influence in Indonesia to downsize people. Research uses a quantitative approach with survey methods. The resulting data indicates that public awareness of health protocols at the time of the pandemic covid-19 was ata high level and was influenced by the soft influence in the instsalt has a postictal impact on public awareness of health protocols during the period of the pandemic covid-19.

Downloads

Download data is not yet available.

References

Anjani, S., & Irwansyah, I. (2020). PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]. Polyglot: Jurnal Ilmiah. https://doi.org/10.19166/pji.v16i2.1929

Bjurling, L., & Ekstam, V. (2018). Influencer marketing’s effect on brand perceptions: A consumer involvement perspective. [Master's thesis, Lund University]. Retrieved from http://lup.lub.lu.se/luur/download?func=downloadFile&reco rdOId=8949706&fileOId=8949707

Brown, D., & Hayes, N. (2008). The future of influencer marketing. Influencer Marketing, 224- 232. https://doi.org/10.1016/b978-0-7506-8600-6.50025-2

Effendy, O. U. (2003). Ilmu, Teori dan Filsafat Komunikasi. In Citra Aditya

Kementerian Kesehatan. (2020, Oktober Jumat, 23). Diambil kembali dari Kemkes.go.id: https://www.kemkes.go.id

Mahendra, Bimo. 2017. Eksistensi Sosial Remaja Dalam Instagram (Sebuah Perspektif Komunikasi). Jurnal Visi Komunikasi/Volume 16, No.01, Mei 2017: 151 – 160.

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&DSugiyono. 2 “Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&D.”

Suri, Mahda. 2017. Pengaruh Celebrity Endorser Online Shop Di Instagram Terhadap Citra Perusahaan Ladyfameshop, Fakultas Sosial & Politik Universitas Lampung. Bandar Lampung.

Unde, Andi Alimuddin. 2015. Televisi Dan Masyarakat Pluralistik. Jakarta : Prenadamedia Group

Published
2021-12-08
Section
Vol.7 No. 2, November 2021
Abstract viewed = 529 times