Analisis Interaktivitas Akun @Awaskbgo Dalam Mengadvokasi Isu Kekerasan Berbasis Gender Online Di Instagram

  • Amadhea Putri Namira Universitas Mulawarman
    (ID)
  • Nurliah Universitas Mulawarman
    (ID)
Keywords: Interactivity, Gender Based Violance Online, Instagram, Awas KBGO

Abstract

With the development of the internet, social media is present as a space for exchanging information online, nowadays social media not only be used as a personal account, but also can be used as an advocacy media account. The @awaskbgo account is an account that advocates for the issue of online gender-based violence in Indonesia. For this reason, the purpose of this study is to describe and explain the interactivity on social media to activities against online gender-based violence on the @awaskbgo Instagram account and to see how social media becomes a forum for advocacy. This type of research is a qualitative method with a descriptive approach. With a focus on writing, draws from three elements of interactivity, namely, user to system, user to user & user to document. The results of this study found the use of the Instagram algorithm in increasing user-to-system interactivity, but user-to-user and user-to-document interactivity has not been maximized in increasing the interactivity of the @awaskbgo account.

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References

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Published
2023-11-30
Section
Vol. 9 No.2, November 2023
Abstract viewed = 207 times