PENCITRAAN POLITIKUS MILENIAL DI MEDIA SOSIAL PERSPEKTIF HUKUM KOMUNIKASI ISLAM

  • Muhammad Qadaruddin Abdullah Institut Agama Islam Negeri Parepare
    (ID)
  • Muhammad Shuhufi Universitas Islam Negeri Alauddin Makassar
    (ID)
  • Dinul Fitrah Mubaraq Institut Agama Islam Negeri Parepare
    (ID)
  • Fatmawati Hilal Universitas Islam Negeri Alauddin Makassar
    (ID)
DOI: https://doi.org/10.24252/jurnalisa.v6i2.13819

Abstrak

The purpose of this research is to find out how regent candidate pairs build self-image through programs and policies that can attract voters' attention and increase voter presentation and how to deliver messages. This research uses a descriptive qualitative methodology, analyzes the messages of candidate pairs delivered on social media, then analyzes them using Islamic communication. that the regent's candidate pair had compiled a program that was by the voter segment. The delivery of the program was carried out through social media including Facebook, Instagram, YouTube, website, the messages conveyed could be seen in the media center which collected all the messages conveyed, but the messages that have not been submitted in detail. In delivering messages, candidate pairs of regents use a pragmatic approach by making programs related to voter needs. Candidate pairs also use a rational approach by conveying messages rhetorically and rationally.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

Referensi

DAFTAR PUSTAKA

Arifin, A. (1984). Strategi Komunikasi; Sebuah Pengantar Ringkas. Armico.

Azhar, A. A. (2017). Politik Pencitraan dalam Perpsektif Komunikasi Islam. Journal

Analytica Islamica, 6(2), 135–145.

Fatmawati, A. (2018). Political Branding “Sobat Mustafa” Dalam Pembentukan Citra

Mustafa Sebagai Bakal Calon Gubernur Lampung Periode 2018-2023.

Firmanzah, P. (2012). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta:

Yayasan Obor Indonesia.

Fiske, J. (2007). Cultural and Communication Studies: Sebuah Pengantar Paling

Komprehensif. Yogyakarta: Jalasutra.

Harjani Hefni, L. (2019). Komunikasi Islam. Kencana Prenada Media Group.

Heryanto, G. G. (2018). Problematika Komunikasi Politik; Bingkai Politik Indonesia

Kontemporer. Yogyakarta: IRCiSoD.

Ibrahim, I. S. (2011). udaya Populer Sebagai Komunikasi; Dinamika Popscape dan

Mediascape di Indonesia. Yogyakarta: Jalasutra.

Kuswarno, E. (2009). Fenomenologi. In Bandung: Widya Padjadjaran. Bandung: Widya

Padjadjaran.

Mubarak, D. F. (2019). Konstruksi Teks Pemberitaan Calon Gubernur Sulsel Periode

Pada Harian Fajar (Studi Pada Berita Tentang Penjaringan Cagub). Jurnal

Diskursus Islam, 7(1), 1–20.

Sumadiria, A. S. H. (2016). Jurnalistik Indonesia Menulis Berita dan Feature. Bandung:

Simbiosa Rekatama Media.

West, Richard, Turner, L. H. (2010). Introducing Communication Theory Analysis and

Application. McGraw Hil.

Diterbitkan
2021-06-29
Terbitan
Vol 6 No 2 (2020)
Bagian
Vol.6 No. 2, November 2020

Once an article was published in the journal, the author(s) are:

granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY  license receiving a DOI (Digital Object Identifier) of the work.

Abstrak viewed = 457 times