DAMPAK STRATEGI KAMPANYE SOSIAL MINAT BACA DI KOTA MAKASSAR

  • Syahraeni Syahraeni Universitas hasanuddin
    (ID)
  • M. Iqbal Sultan Universitas Hasanuddin
    (ID)
  • Tuti Bahfiarti Universitas Hasanuddin
    (ID)

Abstrak

This research presents the impact of the social campaign strategy for reading interest in the city of Makassar. This research uses descriptive quantitative research methods with frequency distribution data analysis, the concept used is the campaign strategy and indicators of students' reading interest. The results showed that based on quantitative data, 71% agreed if they cared about information obtained about reading interest or anything related to reading, and also 59% of them strongly agreed that they got new knowledge and information after reading.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

Referensi

Dalman. 2014. Keterampilan Membaca. Jakarta: Rajawali Pers

OECD (2020), Reading performance (PISA) (indicator). doi: 10.1787/79913c69-en (Accessed on 14 September 2020) https://data.oecd.org/pisa/reading-performance-pisa.htm

Rahma, Nurida Maulidia, Pratiwi, Nur Ratih, Lastiti V.A, Niken. (2015). Strategi Peningkatan Minat Baca Anak (Studi pada Ruang Baca Anak Perpustakaan Umum dan Arsip Daerah Kota Malang). Jurnal Administrasi Publik. 3: 763-769

Subiyanti, Lilin, Yoga Prasetyawan, Yanuar. (2016). Analisis Strategi Pembinaan Minat Baca Siswa Di Perpustakaan SMP N 1 Kertek Wonosobo. Jurnal Ilmu Perpustakaan. 5(4), 1-11

Venus, Antar. 2004. Manajemen Kampanye Panduan Teoretis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung: PT Remaja Rosdakarya.

WMLN. (2016 , Maret 9) World’s Most Literate Nations Ranked. September 14, 2020.

https://webcapp.ccsu.edu/?news=1767&data

Diterbitkan
2021-06-29
Bagian
Vol.7 No. 1, Mei 2021
Abstrak viewed = 375 times