Exploring the Collaboration Potential Between Indonesia's Halal Industry and the K-Pop Entertainment Industry in Enhancing Halal Product Exports

Adi Tri Pramono; Andi Martina Kamaruddin; Muhammad Iqbal

doi:10.24252/lamaisyir.v1i1.52957

Adi Tri Pramono Universitas Mulawarman
(ID)
Andi Martina Kamaruddin Universitas Mulawarman
(ID)
Muhammad Iqbal Universitas Mulawarman
(ID)

DOI: https://doi.org/10.24252/lamaisyir.v1i1.52957

Keywords: Halal industry, K-Pop, Exports, Collaboration

Abstract

The collaboration potential between Indonesia's halal industry and the K-Pop entertainment industry offers a strategic opportunity to boost halal product exports. As K-Pop's popularity grows in Indonesia, this cultural trend could effectively promote Indonesian halal products on a global scale. This study employs a quantitative approach, using a survey method with 400 respondents, including halal industry stakeholders, marketing experts, and K-Pop fans in Indonesia. Data were gathered through structured questionnaires measuring perceptions and interests regarding collaboration. The analysis, using descriptive statistics and linear regression, reveals a significant positive correlation between K-Pop's popularity and consumer interest in halal products endorsed by K-Pop idols. Additionally, strategic collaboration with the K-Pop industry is shown to increase consumer purchase intentions for Indonesian halal products, contributing to export growth. suggest that integrating K-Pop into halal product marketing strategies could effectively expand market reach and enhance the global competitiveness of Indonesia's halal industry.

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