Exploring the Collaboration Potential Between Indonesia's Halal Industry and the K-Pop Entertainment Industry in Enhancing Halal Product Exports
Abstract
The collaboration potential between Indonesia's halal industry and the K-Pop entertainment industry offers a strategic opportunity to boost halal product exports. As K-Pop's popularity grows in Indonesia, this cultural trend could effectively promote Indonesian halal products on a global scale. This study employs a quantitative approach, using a survey method with 400 respondents, including halal industry stakeholders, marketing experts, and K-Pop fans in Indonesia. Data were gathered through structured questionnaires measuring perceptions and interests regarding collaboration. The analysis, using descriptive statistics and linear regression, reveals a significant positive correlation between K-Pop's popularity and consumer interest in halal products endorsed by K-Pop idols. Additionally, strategic collaboration with the K-Pop industry is shown to increase consumer purchase intentions for Indonesian halal products, contributing to export growth. suggest that integrating K-Pop into halal product marketing strategies could effectively expand market reach and enhance the global competitiveness of Indonesia's halal industry.
References
Choi, S. H., & Lee, J. K. (2021). K-Pop and its influence on consumer purchase intentions: A study of Korean and international fans. Journal of International Business Studies, 52(6), 1034-1052. https://doi.org/10.1057/s41267-021-00423-7
Edwards, C. J., & McManus, J. (2020). Celebrity endorsement and consumer behavior: Insights from the K-Pop industry. Marketing Review, 15(2), 225-241. https://doi.org/10.1080/10509585.2020.1764728
Jang, Y., & Han, S. J. (2023). The effect of global pop culture on the halal product market: Evidence from the K-Pop phenomenon. Journal of Marketing Research, 60(4), 491-507. https://doi.org/10.1177/00222437231104598
Kim, Y., & Park, S. (2022). Exploring the relationship between K-Pop fandom and consumer loyalty towards branded products. Consumer Psychology Journal, 29(1), 56-74. https://doi.org/10.1007/s13165-021-00452-4
Lee, M., & Lee, J. H. (2023). The role of K-Pop in shaping brand perception and consumer behavior in Asia. Journal of Asia Business Studies, 17(3), 275-290. https://doi.org/10.1108/JABS-03-2022-0031
Lim, A. C., & Kim, H. Y. (2021). Impact of social media and celebrity culture on purchase intentions: A study on K-Pop and its global influence. International Journal of Advertising, 40(5), 722-740. https://doi.org/10.1080/02650487.2021.1932558
Park, S., & Ryu, M. (2022). Cultural diplomacy and the export of halal products: Lessons from the K-Pop industry. Global Marketing Review, 23(4), 312-328. https://doi.org/10.1080/20506683.2022.2014563
Smith, R. J., & Thomson, A. (2020). The convergence of pop culture and consumer markets: K-Pop’s role in the halal industry. Journal of Cultural Economics, 44(2), 139-156. https://doi.org/10.1007/s10824-020-09320-0
Wang, Z., & Zhou, L. (2021). Analyzing the economic impact of K-Pop on the global halal market. Economic Research Journal, 36(3), 457-475. https://doi.org/10.1080/1331677X.2021.1900457
Wong, J., & Chan, T. (2019). Exploring the influence of K-Pop on consumer purchase behavior: Evidence from Asian markets. Asian Journal of Marketing, 14(4), 409-423. https://doi.org/10.1108/AJM-12-2018-0170
Yoo, S., & Choi, J. (2022). The intersection of K-Pop and consumer product preferences: A quantitative analysis. Journal of Consumer Behavior, 21(6), 897-912. https://doi.org/10.1002/cb.2022.21.6.897
Books:
Jones, R. (2021). Cultural Impact and Global Marketing. Oxford University Press.
Smith, D. L. (2019). Marketing Trends in the 21st Century: The Rise of Pop Culture. Routledge.
Copyright (c) 2024 Adi Tri Pramono, et.al
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
By submitting your manuscript to our journal, you are following Copyright and License.
