SENSE OF PLACE KAWASAN WISATA PASAR UBUD

  • Melania Rahadiyanti Universitas Ciputra
    (ID)
  • Astrid Kusumowidagdo Universitas Ciputra
    (ID)
  • Dyah Kusuma Wardhani Universitas Ciputra
    (ID)
  • Thomas Stefanus Kaihatu Universitas Ciputra
    (ID)
  • Ida Ayu Indira Swari Universitas Ciputra
    (ID)

Abstract

Abstrak_ Kawasan Pasar Ubud telah menjadi daya tarik tersendiri sebagai tujuan wisata di Bali. Penelitian ini ingin menelaah lebih jauh persepsi pengunjung terhadap service-scape di kawasan wisata Pasar Ubud. Adapun penelitian eksploratif ini merupakan penelitian kualitatif dengan metode studi kasus. Metode pengumpulan data menggunakan interview mendalam, observasi dan dokumentasi. Objek penelitian yaitu Pasar Ubud dan koridor Jalan Karna yang berada di kawasan yang berdekatan. Pada kawasan Pasar Ubud, hasil penelitian menunjukkan faktor fisik yang berpengaruh pada sense of place-nya yaitu arsitektur, kawasan, barang dagangan, vocal point, dan area berdagang dengan mobil bak terbuka. Sedangkan faktor sosialnya berupa histori, simbol pohon beringin, karakter pedagang dan pengunjung, serta aktivitas perdagangan dan transisi. Pada kawasan Jalan Karna, faktor fisik pembentuk sense of place-nya yaitu arsitektur, kawasan, urban interior, barang dagangan, dan vocal point. Sedangkan faktor sosialnya yaitu memori dan karakter pedagang serta pengunjung.

Kata kunci : Faktor Fisik; Faktor Sosial; Jalan Karna; Pasar Ubud; Sense of Place.

 

Abstract_ The Ubud Market area has become the main attraction as a tourist destination in Bali. This study wants to examine further the perception of visitors to service-scape in the tourist area of Ubud Market. The exploratory research is a qualitative study with a case study method. Methods of collecting data using in-depth interviews, observation, and documentation. The research objects are the Ubud Market and the Jalan Karna corridor in the adjacent area. In the Ubud Market area, the results of the study show that physical factors that influence the sense of place, namely architecture, area, merchandise, focal points, and areas of trading with pickup trucks. While the social factors are history, the symbol of the banyan tree, the character of traders and visitors, and trade and transition activities.

Keywords:  Physical Factors; Social Factors; Karna Street; Ubud Market; Sense of Place.

Downloads

Download data is not yet available.

Author Biographies

Melania Rahadiyanti, Universitas Ciputra
Program Studi Arsitektur Interior, Fakultas Industri Kreatif
Astrid Kusumowidagdo, Universitas Ciputra
Program Studi Arsitektur Interior, Fakultas Industri Kreatif
Dyah Kusuma Wardhani, Universitas Ciputra
Program Studi Arsitektur Interior, Fakultas Industri Kreatif
Thomas Stefanus Kaihatu, Universitas Ciputra
Program Studi Bisnis Hospitaliti - Pariwisata, Fakultas Pariwisata
Ida Ayu Indira Swari, Universitas Ciputra
Program Studi Bisnis Hospitaliti - Pariwisata, Fakultas Pariwisata

References

Astuti, S., and H Hanan. 2011. “The Behaviour of Consumer Society in Consuming Food Restaurants and Cafes.” Journal of Asian Behavioural Studies 1 (1): 72–83.

Baker, J. 2000. “The Role of the Environment in Marketing Services: The Consumer Perspective.” The Services Challenge: Integrating for Competitive Advantage 1 (1): 79–84.

Bell, P.A, T Green, J. D Fisher, and A Baum. 1997. Environmental Psychology. New Jersey.

Boon, H. V. 2011. “Service Environments of Restaurants: Finsings from The Youth Customer.” Journal of Asian Behavioural Studies 1 (2): 45–56.

Cross, J. E. 2000. “What Is Sense of Place?. Colorado State University. Libraries. d’Astous, A. “Irritating Aspects of the Shopping Environment.” Journal of Business Research 49 (2): 149–156.

D’Astous, A. 2000. “Irritating Aspects of the Shopping Environment.” Journal of Business Research 49 (2): 149–56.

Hashemnezhad, H., A. Heidari, and P. A Mohammad Hoseini. 2013. “Sense of Place and Place Attachment.” International Journal of Architecture and Urban Development 3 (1): 5–12.

J, Mitchell D, Kahn B E, and Knasko S C. 1995. “There’s Something in The Air: Effect of Congruent or Incongruent Ambient Odor on Consumer Decision Making.” Journal of Consumer Research 22 (1): 286–89.

Kramer, A. 2008. Retail Development. Washington DC: Urban Land Institute.

Kusumowidagdo, A, A Sachari, and P Widodo. 2012. “The Impact of Atmospheric Stimuli of Stores on Human Behavior.” In Procedia-Social and Behavioral Sciences, 35:564–71.

———. 2015. “Visitors’ Perception towards Public Space in Shopping Center in the Creation Sense of Place.” In Procedia-Social and Behavioral Sciences, 184:266–72.

———. 2016. “Visitors׳ Perceptions on the Important Factors of Atrium Design in Shopping Centers: A Study of Gandaria City Mall and Ciputra World in Indonesia.” Frontiers of Architectural Research 5 (1): 52–62.

———. 2017. Investigating Sense of Place at Historic Commercial Street Corridor. Visitor Perception of Social Aspects. UK: Taylor and Francis Group.

Najafi, M, and Shariff M. K. B M. 2011. “Studies, The Concept of Place, and Sense of Place in Architectural.” International Journal of Human and Social Sciences 6 (3): 187–93.

Schulz, N. 1979. Genius Loci. New York: Rizzoli International.

Wardhani, D. K, and A Kusumowidagdo. 2018. Authenticity of the Physical Environment That Influences a Sense of Place: A Qualitative Study at Ampel Street Corridor, Surabaya, Indonesia. UK: Taylor and Francis Group.

Yin, R. K. 2011. Applications of Case Study Research. Sage.

Zacharias, J. 2002. “Choosing a Path in the Underground: Visual Information and Preference.” In ACUUS International Conference Urban Underground Space: A Resource for Cities. Torino.

Zacharias, J. 1997. “The Impact of Layout and Visual Stimuli on the Itineraries and The Perceptions of Pedestrians in Public Market.” Environment and Planning: Planning and Design 23 (23): 55.

Published
2019-12-30
How to Cite
Rahadiyanti, M., Kusumowidagdo, A., Wardhani, D. K., Kaihatu, T. S., & Swari, I. A. I. (2019). SENSE OF PLACE KAWASAN WISATA PASAR UBUD. Nature: National Academic Journal of Architecture, 6(2), 123-135. https://doi.org/10.24252/nature.v6i2a3
Section
ARTICLE VOL 6 NO 2, DECEMBER 2019
Abstract viewed = 898 times