Korean Pop Culture Sebagai Instrument Politik Luar Negeri Korea Selatan
Abstract
Fenomena budaya pop Korea Selatan yang disebut Hallyu telah berhasilmenjangkau ke seluruh dunia saat ini. BTS yang merupakan boyband grupK-pop berhasil menjadi salah satu manifestasi Hallyu yang paling sukses. Kesuksesan BTS kemudian memberikan pengaruh yang cukup signifikanbagi perkembangan ekonomi, politik hingga kebudayaan Korea Selatan. Tulisan ini akan membahas bagaimana upaya yang dilakukan oleh pemerintah Korea Selatan dalam meningkatkan nation branding negaranyadan bagaimana BTS sebagai sebuah icon K-pop dimanfaatkan oleh Korea Selatan sebagai instrument politik luar negerinya. Penelitian inimenggunakan metode deskriptif kualitatif dengan metode pengumpulan data studi kepustakaan (library research). Hasil penelitian menunjukkan bahwaupaya yang dilakukan oleh pemerintah Korea Selatan telah terimplementasiatau terwujudkan dalam berbagai kebijakan yang juga bertransformasi darisatu pemerintahan ke pemerintahan berikutnya mengikuti dan menyesuaikan dengan kebutuhan atau dimen zaman. Kemudian, secarakhusus pemerintah Korea Selatan menggandeng BTS sebagai aktordiplomasinya dengan menjadikan BTS sebagai duta promosi, melibatkan BTS sebagai media dalam menjaga hubungan dengan negara lain, berkolaborasi dengan BTS untuk memperluas studi dan bahasa Korea, hingga melibatkan BTS ke dalam lingkaran diplomatik seperti mendaulat BTS sebagai utusan khusus presiden.
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Nye, J. S. (2004). Soft Power: The Means to Success in World Politics. Public Affairs.
Primayanti, R. (2015). The Role of South Korea Government in Developing and Sustaining Hallyu. Jurnal Paradigma, 19(1).
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Yonhap. (2022a). BTS formally appointed as PR ambassador for Busan’s World Expo bid. Yonhap. https://en.yna.co.kr/view/AEN20220719007500315?section=search
Yonhap. (2022b). BTS to hold concert in Busan in October to promote port city’s World Expo bid. Yonhap. https://en.yna.co.kr/view/AEN20220707011200315?section=search
Yonhap. (2022c). BTS to support Busan’s bid to host 2030 World Expo. Yonhap. https://en.yna.co.kr/view/AEN20220617007600320
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2022-12-19
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