STRATEGI DAN BENTUK MANAJEMEN BIAYA SEBAGAI UPAYA SUSTAINABLE KEDAI KOPI PADA MASA PANDEMI COVID-19
Abstrak
Penelitian ini bertujuan untuk mengetahui bagaimana strategi manajemen biaya dalam upaya sustainable kedai kopi se-Ajatappareng, Sulawesi Selatan pada masa pandemi Covid-19 dan bagaimana bentuk manajemen biaya kedai kopi se-Ajatappareng pada masa pandemi Covid-19. Adapun metode penelitian yang digunakan pada penelitian ini yaitu dengan pendekatan deskriptif kualitatif. Lokasi penelitian ini dilakukan di wilayah Ajatappareng yaitu Kota Pare-Pare, Kab. Pinrang dan Kab. Sidrap. Hasil penelitian menunjukkan bahwa setiap kedai kopi mempunya cara atau strategi tersendiri dalam menekan biaya selama pandemi agar dapat mempertahankan usaha. Meski mempunyai strategi yang berbeda, namun tujuan utama dari strategi tersebut yakni untuk bisa bertahan pasca pandemi kemudian kembali menata ulang usha yang sempai terpituk karena adanya pandemi Covid 19. Penelitian ini berimplikasi bahwa banyaknya usaha-usaha yang gulung tikar selama pandemic disebabkan tidak adanya strategi dalam menghadapi kondisi.
Kata Kunci: Strategi Manajemen; Manajemen Biaya dan Kedai Kopi
##submission.copyrightStatement##
##submission.license.cc.by4.footer##Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Under the following terms of Creative Commons:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
-
NonCommercial — You may not use the material for commercial purposes.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
