Menelaah Adopsi Konsumen Pada Cashless Payment Pasca Pandemi Sebagai Upaya Menuju Cashless Society
Abstrak
Penelitian ini bertujuan untuk mengetahui pola adopsi konsumen pada cashless payment pasca pandemi Covid-19. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Lokasi penelitian ini berfokus pada dua lokus penelitian yaitu Kota Makassar dan Kota Parepare. Hasil penelitian menunjukkan bahwa pola adopsi user pada cashless payment pasca pandemi yaitu user lebih memilih menggunakan cashless payment karena kepraktisan, efisiensi, transparansi keuangan dan reward yang di peroleh. Saat ini fasilitas cashless payment masih berpusat di tengah kota yang berpengaruh pada keberlangsungan cashless society. Terkait dengan biaya yang dikeluarkan sebanding dengan kemudahan yang di tawarkan selain itu cashless payment menjadi optional user dalam melakukan transaksi saat ini.
##submission.copyrightStatement##
##submission.license.cc.by4.footer##Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Under the following terms of Creative Commons:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
-
NonCommercial — You may not use the material for commercial purposes.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
