PESAN KEMENTERIAN AGAMA DALAM MODERASI MELALUI MEDIA SOSIAL INSTAGRAM

  • Wuri Arenggoasih IAIN SALATIGA
    (ID)
  • Corona Raisa Wijayanti IAIN Salatiga
    (ID)

Abstrak

Certainly, everyone knows diversity in Indonesia but everyone does not necessarily understand and respect it. Even though according to the rule of law, Indonesia guarantees freedom of religion, diversity of ethnic groups, languages and cultures. But in reality, the SARA dispute still continues to this day. Regrettably, SARA disputes make quarrels not only in real life but also on social media. As the most social media user, the sensitivity of SARA issues must be a joint vigilance. This was realized by the Ministry of Religion by raising the theme "Moderation for Diversity of the People". This theme became the foundation of the Ministry of Religion's work program and instruction to its shade institutions. Therefore, this study aims to find out communication messages in Islamic moderation by the Ministry of Religion through social media Instagram on the account @kemenag_ri as a driver of interaction. The research method used was content analysis at 286 posts (on 1 January to 17 September 2019). Through social media moderation concepts and content marketing RI 4.0 as a theoretical foundation, communication messages consisting of the driving force of interaction on @kemenag_ri (liking, commenting, hashtag and sharing) and content marketing as moderation powerful storytelling.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

Referensi

Amelia, M. (2016, November 7). Kronologi Demo 4 November: Dari Damai hingga Berakhir Ricuh. Retrieved September 15, 2019, from Detiknews website: https://news.detik.com/berita/d-3339694/kronologi-demo-4-november-dari-damai-hingga-berakhir-ricuh

Azanella, L. A. (2019, March 30). CEK FAKTA: Jokowi Sebut Ada 714 Suku dan 1.001 Bahasa di Indonesia. Retrieved September 15, 2019, from KOMPAS.com website: https://nasional.kompas.com/read/2019/03/30/21441421/cek-fakta-jokowi-sebut-ada-714-suku-dan-1001-bahasa-di-indonesia

bps. (2015, November 18). Badan Pusat Statistik. Retrieved September 15, 2019, from https://www.bps.go.id/news/2015/11/18/127/mengulik-data-suku-di-indonesia.html

Databoks. (2018, October 16). Berapa Jumlah Pulau di Indonesia? | Databoks. Retrieved September 15, 2019, from https://databoks.katadata.co.id/datapublish/2018/10/16/berapa-jumlah-pulau-di-indonesia

Egeham, L. (2017, May 5). Oesman Sapta: Indonesia Saat Ini Alami Krisis Kebangsaan. Retrieved September 16, 2019, from Liputan6.com website: https://www.liputan6.com/news/read/2942450/oesman-sapta-indonesia-saat-ini-alami-krisis-kebangsaan

Enterprise, J. (2016). Strategi Memenangkan Isu di Sosial Media. Elex Media Komputindo.

Eriyanto. (2015). Analisis Isi: Pengantar Metodologi untuk Penelitian Ilmu Komunikasi dan Ilmu-ilmu Sosial Lainnya. Prenada Media.

Hakim, L. (2018, December 29). MODERASI UNTUK KEBERSAMAAN UMAT: Memaknai Rapat Kerja Nasional Kemenag 2019 Lukman Hakim Saifuddin Menteri Agama Republik Indone. Retrieved July 5, 2019, from https://webcache.googleusercontent.com/search?q=cache:SpbbKljGmuoJ:https://jateng.kemenag.go.id/warta/download/1548283699.pdf+&cd=1&hl=id&ct=clnk&gl=id&client=firefox-b-d

Katadata.co.id, R. (2019, March 6). Youtube, Medsos No. 1 di Indonesia | Katadata News. Retrieved June 28, 2019, from https://m.katadata.co.id/infografik/2019/03/06/youtube-medsos-no-1-di-indonesia

Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Bergerak dari Tradisional ke Digital. Gramedia Pustaka Utama.

Kwok, Y. (2017, February 16). Pluralism Wins in Polarizing Indonesian Election. Retrieved September 15, 2019, from Time website: https://time.com/4672921/ahok-jakarta-election-indonesia-islam-pluralism/

Lesmana, A. S., & Pramudita, Y. A. (2019, August 19). Viral Video Disebut Monyet Picu Kemarahan Warga Papua di Manokwari. Retrieved September 16, 2019, from Suara.com website: https://www.suara.com/news/2019/08/19/112157/viral-video-disebut-monyet-picu-kemarahan-warga-papua-di-manokwari

Looy, A. van. (2016). Social media management: Technologies and strategies for creating business value. Cham Heidelberg New York Dordrecht London: Springer.

Miles, J. (2013). Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures. McGraw Hill Professional.

Munawaroh, S. S. (2019). Meraih Mimpi. GUEPEDIA.

Ningrum, D. A. (2019, Agustus). Kronologi Lengkap Peristiwa di Malang dan Surabaya Berbuntut Kerusuhan Papua. Retrieved September 16, 2019, from Merdeka.com website: https://www.merdeka.com/peristiwa/kronologi-lengkap-peristiwa-di-malang-dan-surabaya-berbuntut-kerusuhan-papua.html

Nurhakim, S. (2015). Dunia Komunikasi dan Gadget: Evolusi alat Komunikasi, Menjelajah Jarak dengan Gadget. Zikrul Hakim Bestari.

Patrick, J. (2019, May 23). People Power, Kekuatan Medsos, dan Pengaruh Media Daring. Retrieved September 17, 2019, from Teknologi website: https://www.cnnindonesia.com/teknologi/20190523110545-185-397733/people-power-kekuatan-medsos-dan-pengaruh-media-daring

Rizqi, K. A. (2017, February 11). Begini Suasana Masjid Istiqlal Usai Aksi Damai 112. Retrieved September 15, 2019, from Detiknews website: https://news.detik.com/berita/d-3420054/begini-suasana-masjid-istiqlal-usai-aksi-damai-112

Sari, A. (2019, February 19). Media Sosial dan Pengaruhnya Terhadap Proses Pemilihan Umum. Retrieved September 17, 2019, from Tirto.id website: https://tirto.id/media-sosial-dan-pengaruhnya-terhadap-proses-pemilihan-umum-dhks

Scissons, M. (2015, February 16). insTagram markeTing sTraTegy e-book—PDF Drive. Retrieved September 18, 2019, from https://www.pdfdrive.com/instagram-marketing-strategy-e-book-e18829556.html

Surijah, E. A., Kirana, C. T., Wahyuni, N. P. J. D., Yudi, P. C., & Astini, N. K. B. (2017). MEMBEDAH INSTAGRAM: ANALISIS ISI MEDIA SOSIAL PARIWISATA BALI. Intuisi : Jurnal Psikologi Ilmiah, 9(1), 1–17.

TAPATURE. (2019, August 21). AWAL MULA ORANG PAPUA DI KATAIN “MONYET”—YouTube. Retrieved September 16, 2019, from https://www.youtube.com/watch?v=4ZmCOqNMlio

Taprial, V., & Kanwar, P. (2013). Understanding Social Media. Bookboon.

Wardah, F. (2018, May 12). LIPI: Intoleransi Politik di Indonesia Meningkat. Retrieved February 4, 2019, from VOA Indonesia website: https://www.voaindonesia.com/a/lipi-intoleransi-politik-di-indonesia-meningkat/4687374.html

Diterbitkan
2020-07-06
Bagian
Vol.6 No. 1, Mei 2020
Abstrak viewed = 2354 times