MEDIA MASSA DALAM KAMPANYE GEMPUR ROKOK ILEGAL
Abstrak
Mass media has a considerable role in a campaign agenda. Their broad reach makes mass media an effective means to spread information. Against Illicit Cigarette Campaign made by Directorate General of Customs and Excise employed a range of mass media, from conventional to internet/digital-based mass media. The campaign was performed further by PR of the Customs Service Office in Indonesia. The study was categorized as an exploratory qualitative descriptive work. The data were collected through interviews and direct observation in the Customs Service Office of Parepare. This study was conducted in the Customs Service Office of Parepare whose working territory exhibits one of Indonesia's highest volumes of illicit cigarette distribution. The result concludes that the PR department employed almost all conventional mass media to support their campaign and use the internet also. And, small format mass media was found to be highly effective in supporting the campaign.
##plugins.generic.usageStats.downloads##
Referensi
Butterick, K. (2013). Pengantar Public Relations: Teori dan Praktik (N. Hasfi (ed.)). Rajawali Pers.
Cangara, H. (2017). Perencanaan dan Strategi Komunikasi (Revisi). Rajawali Pers.
Cutlip, S. M., Center, A. H., & Broom, G. M. (2011). Effective Public Relations (T. Wibowo (ed.); 9th ed.). Group, Kencana Prenada Media.
Diputra, R. (2018). Survei UGM: 2018, Peredaran Rokok Ilegal Turun 7 %. Https://Www.Okezone.Com. https://news.okezone.com/read/2018/09/20/1/1953222/survei-ugm-2018-peredaran-rokok-ilegal-turun-7
Undang-Undang 39 Tahun 2007 tentang Cukai, (2007). http://jdih.kemenkeu.go.id/fullText/2007/39tahun2007UU.HTM
Direktorat Jenderal Bea dan Cukai. (2019). Bea Cukai Mulai Kampanye Gempur Rokok Ilegal. Directorat General of Customs and Excise. https://www.beacukai.go.id/berita/bea-cukai-mulai-kampanye-gempur-rokok-ilegal.html
Effendy, O. U. (2002). Hubungan Masyarakat: Suatu Studi Komunikasi. Remaja Rosdakarya.
Joossens, L., & Raw, M. (2012). From cigarette smuggling to illicit tobacco trade. Tobacco Control, 21(2), 230–234. https://doi.org/10.1136/tobaccocontrol-2011-050205
Kriyantono, R. (2009). Teknik Praktis Riset Komunikasi (1st ed.). Kencana Prenada Media Grup.
MacKenzie, R., Mathers, A., Hawkins, B., Eckhardt, J., & Smith, J. (2018). The tobacco industry’s challenges to standardised packaging: A comparative analysis of issue framing in public relations campaigns in four countries. In Health Policy (Vol. 122, Issue 9, pp. 1001–1011). https://doi.org/10.1016/j.healthpol.2018.08.001
McQuail, D. (2005). McQuail’s Mass Communication Theory (5th ed.). Sage Publication.
McQuail, D. (2011). Teori Komunikasi Massa McQuail Edisi Buku Denis McQuail (6th ed.). Salemba Humanika.
Nazmine, Khalid, A., Chishti, K. Z., Tareen, H. K., & Tareen, M. K. (2021). New Media Technologies and Society: A Study on The Impact of New Media Technology on Interaction Patterns of Youth. https://doi.org/0493-2137-tju-v54-i05-2021.548638
River, W., Jensen, J., & Peterson, T. (2004). Media Massa dan Masyarakat Modern. Prenada Media.
Ruslan, R. (2005). Kiat dan Strategi Kampanye Public Relations (Revisi 4). Rajawali Pers.
Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal of Communication, 57(1), 142–147. https://doi.org/10.1111/j.1460-2466.2006.00333.x
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.