EFEKTIVITAS INSTAGRAM @KOMINFODIY SEBAGAI SUMBER INFORMASI AKTUAL TENTANG COVID-19
Kata Kunci:
Instagram effectivity, communication media, COVID-19
Abstrak
The purpose of this study was to determine the effectiveness of Instagram @kominfodiy as a communication medium in providing information about COVID-19. This study uses a quantitative research approach using a questionnaire to the people of Yogyakarta with a total of 110 respondents. Based on the research results, it can be concluded that the magnitude of the influence of Instagram media is about 0.542, which means that the significant contribution given by the Instagram media variable as a medium of information to communication media is 54.2%. Instagram media by regularly uploading information posts is an effective way for @kominfodiy to provide information about COVID-19 to the public. The correlation test results explain that there is a relationship between the variable (X) and the dependent variable (Y) with a total value of 0.736. The significance value from the coefficient table is 0.000, where the value is smaller than 0.05 (0.000 < 0.05).
Keywords: Instagram effectivity, communication media, COVID-19,
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Referensi
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Carevic, F. S., Alarcón, E., & Villacorta, A. (2021). Is the Visual Survey Method Effective for Measuring Fruit Production in Prosopis Tree Species? Rangeland Ecology & Management, 74, 119–124. https://doi.org/10.1016/j.rama.2020.09.001
Fernando, J., & Marta, R. F. (2018). Nasionalisme Fashion Dan Pemantik Citra Negara Dalam Situs www.Damniloveindonesia.Com. National Conference of Creative Industry, September, 5–6. https://doi.org/10.30813/ncci.v0i0.1299
Guntarto, B., & Sevrina, N. (2019). “You sure there’s nothing more to say?”: Indonesian Youth Culture Represented in YouTube Video Advertisements. Celt: A Journal of Culture, English Language Teaching & Literature, 19(1), 68. https://doi.org/10.24167/celt.v19i1.2015
Harry, H., Marta, R. F., & Bahruddin, M. (2022). Pemetaan Ideologi Performatif dan Represif dalam Video Dokumenter di Kanal Youtube: Sebuah Perspektif Multimodalitas Budaya Kota Lasem. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 8(01), 38–51. https://doi.org/10.33633/andharupa.v8i01.4727
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Khalsa, G. S., Welle, R., Royse, E., & Kopystynsky, N. (2020). Acculturation stress in Northern Colorado: A phenomenological study on the experiences and perspectives of refugee aid service providers. Translational Issues in Psychological Science, 6(3), 283–293. https://doi.org/10.1037/tps0000273
Kurniawati, L. S. M. W. L. S. M. W., Marta, R. F., & Amanda, M. (2021). Utilization of COVID-19 Digital Media Literacy through the New habid Marble Online Game in Early Children. Journal Communication Spectrum, 10(2). https://doi.org/10.36782/jcs.v10i2.2142
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Latukolan, J. J., Marta, R. F., & Engliana, E. (2021). When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 2899–2906. https://doi.org/10.33258/birci.v4i2.1974
Lestari, R., Septiarysa, L., Marta, R. F., Agung, H., & Murfianti, F. (2021). Digitizing the Meaning of Enthusiasm in #generasiberanipahit through Morris Semiotics. Jurnal Kata: Penelitian Tentang Ilmu Bahasa Dan Sastra, 5(2), 297–309. https://doi.org/10.22216/kata.v5i2.456
Lumampauw, A., Lestari, R., Marta, R. F., & Fernando, J. (2020). Awakening Revealed through Rose’s Visual Analysis on #LangkahHijau Commercial Ads. Avant Garde, 8(2), 121. https://doi.org/10.36080/ag.v8i2.1231
Marta, R. F., Fernando, J., Sampurna, A., Jarata, J. R. B., & Syarnubi, K. L. (2021). Interactivity in E-Sport Future Learning from the Choices and Attributes Perspectives of Online News. Review of International Geographical Education Online, 11(4), 1192–1202. https://doi.org/10.33403/rigeo.8006835
Marta, R. F., Kurniawati, L. S. M. W., Harry, H., Salim, M., & Andung, P. A. (2022). Transfer of Knowledge and Scientific Publication Literacy for Young Lecturer by Pojok Dialektika. Abdimas Galuh, 4(1), 310. https://doi.org/10.25157/ag.v4i1.7128
Nggara, D., Jayantini, I. G. A. S. R., & Candra, K. D. P. (2021). Persuasive Language Used in The Advertisements of Frankie Magazine. ELYSIAN JOURNAL: English Literature, Linguistics and Translation Studies, 1(3), 127–136.
Nicomedes, C. J. C., & Avila, R. M. A. (2020). An analysis on the panic during COVID-19 pandemic through an online form. Journal of Affective Disorders, 276(June), 14–22. https://doi.org/10.1016/j.jad.2020.06.046
Nurzianti, R. (2022). The Effect of Islamic Financial Literacy on Consumptive Behavior of Students of Islamic Economics Study Program IAIN Takengon. Gorontalo Development Review, 5(1), 49. https://doi.org/10.32662/golder.v5i1.2025
Rahayu, R. N., & Sensusiyati. (2020). Analisis Berita Hoax Covid - 19 Di Media Sosial Di Indonesia. Jurnal Ekonomi, Sosial, & Humaniora, 1(9), 63.
Respati, W. (2014). Transformasi Media Massa Menuju Era Masyarakat Informasi di Indonesia. Humaniora, 5(1), 39. https://doi.org/10.21512/humaniora.v5i1.2979
Salim, M., Utami, F. A., & Bramayanto, H. (2021). Digital Media-Based Nutrition Health Communication Model. Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021), 1(1). https://doi.org/https://doi.org/10.2991/assehr.k.211121.059
Samiaji, A., Bahruddin, M., Harry, H., & Hidayat, E. (2022). Nation Branding Construction and Public Diplomacy from @america in Muslim Community of Indonesia. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi, 9(1), 276–290. https://doi.org/https://doi.org/10.25299/medium.2021.vol9(2).8836
Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15210
Septiarysa, L., Marta, R. F., & Agung, H. (2021). Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah. Jurnal Komunikasi Profesional, 5(5), 451–468. https://doi.org/https://doi.org/10.25139/jkp.v5i5.4125
Setiawan, J. H., Caroline, C., & Muharman, D. (2021). Content Analysis of Reader Comments about COVID-19 on Media Aggregator Line Today. ASPIRATION Journal, 2(1), 51–70. http://aspiration.id/index.php/asp/article/view/22
Supratman, L. P. (2018). Penggunaan Media Sosial oleh Digital Native. Jurnal ILMU KOMUNIKASI, 15(1), 47–60. https://doi.org/10.24002/jik.v15i1.1243
Talwar, S., Dhir, A., Singh, D., Virk, G. S., & Salo, J. (2020). Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis. Journal of Retailing and Consumer Services, 57, 102197. https://doi.org/10.1016/j.jretconser.2020.102197
Tjajadi, O. P., Marta, R. F., & Engliana, E. (2021). Women’s Resistance on Instagram Account @singlemomsindonesia. JHSS Journal of Humanities and Social Studies, 5(2), 111–115. https://doi.org/https://doi.org/10.33751/jhss.v5i2.3710
Viona, V., Yohanes, K., Mega, L. S., Kurniawati, W., Marta, R. F., & Isnaini, D. M. (2021). Narasi Shopee Dalam Mengembangkan Ekonomi Kreatif Berbasis Teknologi E-Commerce Di Era Modern. AGUNA: Jurnal Ilmu Komunikasi, I(2), 46–65.
Wang, C., Mundorf, N., & Salzarulo-McGuigan, A. (2021). Entrepreneurship education enhances entrepreneurial creativity: The mediating role of entrepreneurial inspiration. International Journal of Management Education. https://doi.org/10.1016/J.IJME.2021.100570
Wulansari, B., & Pamungkas, H. I. (2021). Utilization of Online Media in the 2020 Simultaneous Regional Head Election Campaign in Semarang. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 9(2), 197–207. https://doi.org/10.31289/jppuma.v9i2.5081
Yudhaswara, R. K., & Hidayat, D. (2021). Deskripsi Pengalaman Perilaku Selektif Memilih Informasi Di Masa Pandemi Covid-19 Pada Media Massa Televisi Description of Selective Behavioral Experience of Choosing Covid-19Information in Mass Media Television. Jurnal Penelitian Komunikasi Dan Opini Publik, 25(1), 61–73.
Andre, G. V., Baptista, P. T., & Setiowati, R. (2019). The Determinants Factors of Mobile Payment Adoption in DKI Jakarta. Journal of Research in Marketing, 10(3), 823–831.
Anggarini, S. (2020). Fenomena Dalam Berita COVID-19. Jurnal Audience, 3(2), 224–249. https://doi.org/10.33633/ja.v3i2.3628
Angreani, N., Marta, R. F., Kertamukti, R., Kartono, M. M., Cong, P. K., & Angreani, Natasia Marta, Rustono Farady Kertamukti, Rama Kartono, Miranda Cong, P. (2021). Zenius Stimulation during a Pandemic: Framing of Republika.co.id and Liputan6.com on Distance Learning Issues in the Pandemic Era. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 15(1), 83–96. http://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/4474
Bangun, C. R. A., Nareawari, K., & Sukur, G. F. F. (2020). Online Fan Fiction: Social Media Alternative Universe Practices on Twitter @Eskalokal and @Gaberntwice. ASPIRATION Journal, 1(2), 208–228.
Carevic, F. S., Alarcón, E., & Villacorta, A. (2021). Is the Visual Survey Method Effective for Measuring Fruit Production in Prosopis Tree Species? Rangeland Ecology & Management, 74, 119–124. https://doi.org/10.1016/j.rama.2020.09.001
Fernando, J., & Marta, R. F. (2018). Nasionalisme Fashion Dan Pemantik Citra Negara Dalam Situs www.Damniloveindonesia.Com. National Conference of Creative Industry, September, 5–6. https://doi.org/10.30813/ncci.v0i0.1299
Guntarto, B., & Sevrina, N. (2019). “You sure there’s nothing more to say?”: Indonesian Youth Culture Represented in YouTube Video Advertisements. Celt: A Journal of Culture, English Language Teaching & Literature, 19(1), 68. https://doi.org/10.24167/celt.v19i1.2015
Harry, H., Marta, R. F., & Bahruddin, M. (2022). Pemetaan Ideologi Performatif dan Represif dalam Video Dokumenter di Kanal Youtube: Sebuah Perspektif Multimodalitas Budaya Kota Lasem. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 8(01), 38–51. https://doi.org/10.33633/andharupa.v8i01.4727
Haryono, C. G., Marta, R. F., & Chinmi, M. (2020). Discursive Intertextualities of RuangGuru due COVID-19 by the Governor of Central Java. Nyimak: Journal of Communication, 4(2), 233. https://doi.org/10.31000/nyimak.v4i2.2711
Jamilah, P. (2021). Strategi Komunikasi Stasiun Radio dalam Menghadapi Konvergensi Media. Progressio Jurnal Ilmu Komunikasi, 2(1). http://www.unsa.ac.id/ejournal/index.php/progressio/article/view/592
Khalsa, G. S., Welle, R., Royse, E., & Kopystynsky, N. (2020). Acculturation stress in Northern Colorado: A phenomenological study on the experiences and perspectives of refugee aid service providers. Translational Issues in Psychological Science, 6(3), 283–293. https://doi.org/10.1037/tps0000273
Kurniawati, L. S. M. W. L. S. M. W., Marta, R. F., & Amanda, M. (2021). Utilization of COVID-19 Digital Media Literacy through the New habid Marble Online Game in Early Children. Journal Communication Spectrum, 10(2). https://doi.org/10.36782/jcs.v10i2.2142
Kushananto, & Daud, S. (2019). Communication Style of State Leadership and It’s Impact on Indonesian Military Elite Relationships. Jurnal Komunikasi: Malaysian Journal of Communication, 35(3), 1–20. https://doi.org/10.17576/JKMJC-2019-3503-01
Latukolan, J. J., Marta, R. F., & Engliana, E. (2021). When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 2899–2906. https://doi.org/10.33258/birci.v4i2.1974
Lestari, R., Septiarysa, L., Marta, R. F., Agung, H., & Murfianti, F. (2021). Digitizing the Meaning of Enthusiasm in #generasiberanipahit through Morris Semiotics. Jurnal Kata: Penelitian Tentang Ilmu Bahasa Dan Sastra, 5(2), 297–309. https://doi.org/10.22216/kata.v5i2.456
Lumampauw, A., Lestari, R., Marta, R. F., & Fernando, J. (2020). Awakening Revealed through Rose’s Visual Analysis on #LangkahHijau Commercial Ads. Avant Garde, 8(2), 121. https://doi.org/10.36080/ag.v8i2.1231
Marta, R. F., Fernando, J., Sampurna, A., Jarata, J. R. B., & Syarnubi, K. L. (2021). Interactivity in E-Sport Future Learning from the Choices and Attributes Perspectives of Online News. Review of International Geographical Education Online, 11(4), 1192–1202. https://doi.org/10.33403/rigeo.8006835
Marta, R. F., Kurniawati, L. S. M. W., Harry, H., Salim, M., & Andung, P. A. (2022). Transfer of Knowledge and Scientific Publication Literacy for Young Lecturer by Pojok Dialektika. Abdimas Galuh, 4(1), 310. https://doi.org/10.25157/ag.v4i1.7128
Nggara, D., Jayantini, I. G. A. S. R., & Candra, K. D. P. (2021). Persuasive Language Used in The Advertisements of Frankie Magazine. ELYSIAN JOURNAL: English Literature, Linguistics and Translation Studies, 1(3), 127–136.
Nicomedes, C. J. C., & Avila, R. M. A. (2020). An analysis on the panic during COVID-19 pandemic through an online form. Journal of Affective Disorders, 276(June), 14–22. https://doi.org/10.1016/j.jad.2020.06.046
Nurzianti, R. (2022). The Effect of Islamic Financial Literacy on Consumptive Behavior of Students of Islamic Economics Study Program IAIN Takengon. Gorontalo Development Review, 5(1), 49. https://doi.org/10.32662/golder.v5i1.2025
Rahayu, R. N., & Sensusiyati. (2020). Analisis Berita Hoax Covid - 19 Di Media Sosial Di Indonesia. Jurnal Ekonomi, Sosial, & Humaniora, 1(9), 63.
Respati, W. (2014). Transformasi Media Massa Menuju Era Masyarakat Informasi di Indonesia. Humaniora, 5(1), 39. https://doi.org/10.21512/humaniora.v5i1.2979
Salim, M., Utami, F. A., & Bramayanto, H. (2021). Digital Media-Based Nutrition Health Communication Model. Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021), 1(1). https://doi.org/https://doi.org/10.2991/assehr.k.211121.059
Samiaji, A., Bahruddin, M., Harry, H., & Hidayat, E. (2022). Nation Branding Construction and Public Diplomacy from @america in Muslim Community of Indonesia. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi, 9(1), 276–290. https://doi.org/https://doi.org/10.25299/medium.2021.vol9(2).8836
Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15210
Septiarysa, L., Marta, R. F., & Agung, H. (2021). Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah. Jurnal Komunikasi Profesional, 5(5), 451–468. https://doi.org/https://doi.org/10.25139/jkp.v5i5.4125
Setiawan, J. H., Caroline, C., & Muharman, D. (2021). Content Analysis of Reader Comments about COVID-19 on Media Aggregator Line Today. ASPIRATION Journal, 2(1), 51–70. http://aspiration.id/index.php/asp/article/view/22
Supratman, L. P. (2018). Penggunaan Media Sosial oleh Digital Native. Jurnal ILMU KOMUNIKASI, 15(1), 47–60. https://doi.org/10.24002/jik.v15i1.1243
Talwar, S., Dhir, A., Singh, D., Virk, G. S., & Salo, J. (2020). Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis. Journal of Retailing and Consumer Services, 57, 102197. https://doi.org/10.1016/j.jretconser.2020.102197
Tjajadi, O. P., Marta, R. F., & Engliana, E. (2021). Women’s Resistance on Instagram Account @singlemomsindonesia. JHSS Journal of Humanities and Social Studies, 5(2), 111–115. https://doi.org/https://doi.org/10.33751/jhss.v5i2.3710
Viona, V., Yohanes, K., Mega, L. S., Kurniawati, W., Marta, R. F., & Isnaini, D. M. (2021). Narasi Shopee Dalam Mengembangkan Ekonomi Kreatif Berbasis Teknologi E-Commerce Di Era Modern. AGUNA: Jurnal Ilmu Komunikasi, I(2), 46–65.
Wang, C., Mundorf, N., & Salzarulo-McGuigan, A. (2021). Entrepreneurship education enhances entrepreneurial creativity: The mediating role of entrepreneurial inspiration. International Journal of Management Education. https://doi.org/10.1016/J.IJME.2021.100570
Wulansari, B., & Pamungkas, H. I. (2021). Utilization of Online Media in the 2020 Simultaneous Regional Head Election Campaign in Semarang. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 9(2), 197–207. https://doi.org/10.31289/jppuma.v9i2.5081
Yudhaswara, R. K., & Hidayat, D. (2021). Deskripsi Pengalaman Perilaku Selektif Memilih Informasi Di Masa Pandemi Covid-19 Pada Media Massa Televisi Description of Selective Behavioral Experience of Choosing Covid-19Information in Mass Media Television. Jurnal Penelitian Komunikasi Dan Opini Publik, 25(1), 61–73.
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2022-12-31
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Vol. 8 No.2, November 2022
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