Female Sellers in E-Commerce Live TikTok in the Perspective of Classical and Contemporary Islamic Law
Keywords:
Female Sellers, E-Commerce, Live Tiktok, Classical Islamic Law, Contemporary Islamic Law
Abstract
The study aims to investigate more deeply the behavior of female sellers on TikTok, especially in terms of communication ethics violations, sensitive product marketing, and excessive dress and makeup practices. The research methods used are library research and primary and secondary data collection. In looking at the reality of female sellers' behavior on TikTok, this study highlights how important it is to pay attention to ethics in online marketing, not only to maintain the seller's reputation and image, but also to maintain the prevailing social norms. Clothing not only serves as an identity and distinguishes between individuals, but also as a means to protect the honor of a Muslim woman from indecent behavior from men who may try to harass them. This phenomenon provides an interesting background for researchers, especially with the presence of many female sellers who sell through live broadcasts on the TikTok application which is contrary to the principles of Islamic law. The results of the study show that there are differences in the views of scholars on the behavior of women sellers in the context of religion. Although there are some scholars who allow strict clothing in Islam, practices in the field often go beyond ethical and religious boundaries. Therefore, a deeper understanding of religious teachings is needed, not only for sellers, but also for the general public involved in online interactions, to ensure that their behavior is in accordance with religious values. The importance of better religious education is also highlighted in guiding online behavior to be in accordance with religious values.
References
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Muslimah. “Etika Komunikasi Dalam Persfektif Islam.” Sosial Budaya 13, no. 2 (2017): 115–25.
Mutmainna, St., and Arif Rahman. “Etika Jasa Endorsement Di Media Sosial: Studi Komparatif Mazhab Al-Syafi’i Dan Mazhab Maliki.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab 4, no. 1 (2023): 224–37. https://doi.org/10.24252/shautuna.vi.30781.
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Nurul, Aulia Dewi, and Abd. Halim Talli. “Analisis Perbandingan Mazhab Tentang Pelaksanaan Mediasi Dengan Media Telekonferensi.” Mazahibuna 2, no. 2 (2020): 194–212.
Puspitasari, Dinda. “Pengaruh Terapan Video Beauty Vlogger Di Youtube Terhadap Perilaku Imitasi Mahasiswi Dalam Merias Wajah: Studi Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Malang Angkatan 2023.” Universitas Muhammadiyah Malang, 2018.
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Quthb, Sayyid. Tafsir Fi Zhilalil Qur’an Jilid 9, Terj. As’ad Yasin. Depok: Gema Insani, 2012.
Rahmat, Jalaluddin. Islam Aktual. Jakarta: Mizan, 1996.
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Saefullah. Kapita Selekta Komunikasi: Pendekatan Budaya Dan Agama. Bandung: Simbiosa Rekatama Media, 2007.
Santoso, Lukman, Arij Amaliyah, and Miftahul Huda. “Refusal of Polygamy Permit in Religious Court Decision.” Al-Risalah: Forum Kajian Hukum Dan Sosial Kemasyarakatan 23, no. 2 (December 31, 2023): 160–73. https://doi.org/10.30631/alrisalah.v23i2.1472.
Sarwat, Ahmad. “Batasan Aurat Wanita Versi Quraisy Syihab.” www.rumahfiqih.com, n.d. https://www.rumahfiqih.com/konsultasi/914.
Shihab, M. Quraish. Jilbab-Pakaian Wanita Muslimah (Pandangan Ulama Masa Lalu & Cendikiawan Kontemporer). Jakarta: Lentera Hati, 2010.
———. Jilbab, Pakaian Wanita Muslimah. Jakarta: Lentera Hati, 2018.
———. Lentera Hati: Kisah Dan Hikmah Kehidupan. 10th ed. Bandung: Mizan, 1997.
———. M. Quraish Shihab Menjawab 101 Soal Perempuan Yang Patut Anda Ketahui. Jakarta: Lentera Hati, 2022.
———. Tafsir Al-Misbah: Pesan, Kesan Dan Keserasian Al-Qur’an. Jakarta: Lentera Hati, 2002.
———. Wawasan Al-Quran. Jakarta: Mizan, 2000.
Sidiq, Umar. “Diskursus Makna Jilbab Dalam Surat Al-Ahzab Ayat 59: Menurut Ibnu Kathir Dan M. Quraish Shihab.” Kodifikasia 6, no. 1 (2010): 1–26.
Subaeda. “Kedudukan Perempuan Dalam Al-Qur’an: Suatu Kajian Tahlili Dalam QS. An-Nis :124.” UIN Alauddin Makassar, 2019.
Syamsiah, Nur. “Emansipasi Wanita Dan Penerapan Konsep Mitra Sejajar, Analisis Gender Perspektif Pendidikan Islam.” UIN Alauddin Makassar, 2004.
Wijaya, Novia, and Lusia Savitri Setyo Utami. “Pengaruh Penyampaian Informasi Pada Aplikasi TikTok Terhadap Perilaku Konsumtif Generasi Z.” Prologia 5, no. 2 (2021): 267–76.
Zahro, Fatimatus. “Pemikiran M. Quraish Shihab Tentang Berhias Dalam Tafsir Al-Misbah.” Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, 2023.
Ad-Dimyathi, Abu Bakr bin as-Saiyid Muhammad Syathâ. Hâsyiyah I‘ânah Ath-Thâlibîn. Damaskus: Dâr al-Fikr, 1994.
Al-Bani, Syaikh Muhammad Nashiruddin. Jilbab Wanita Muslimah, Terj. Hawin Murtadlo, Abu Sayyid Sayyaf. Solo: At-Tibyan, 2000.
Al-Muqbil, Umar ibn ‘Abdullah. Qawā‘Id Qur’Āniyyah: 50 Qā‘Idah Qur’Āniyyah Fā Al-Nafs Wa Al-Hayah. 3rd ed. Riyadh: Markaz Tadabbur Alistisyarāt al-Tarbiyah wa al-Ta‘limiyyah Qawā‘id Qur’āniyyah, 2012.
Alquranpedia. “23 Ayat Al-Quran Tentang Perempuan.” alquranpedia.org, 2018. https://www.alquranpedia.org/2018/08/23-ayat-al-quran-tentang-perempuan.html.
Amin, Ibnu ’Âbidîn Muhammad. Raddul Mukhtâr ‘ala Ad-Durrul Mukhtâr Syarh Tanwîr Al-Abshâr, 1252.
Andriani, Nita. “Etika Komunikasi Bisnis Dalam Perspektif Islam.” Al-Hikmah 19, no. 1 (2021): 13–26.
Ar-Ramli. Nihayah-Al-Muhtaj. 10th ed. Kairo: Mustafa al-halabi, 1974.
Asmawi, Nur Ilma, and Muammar Bakry. “Kebebasan Perempuan Dalam Memilih Calon Suami; Studi Perbandingan Antara Mazhab Syafi’i Dan Hanafi.” Mazahibuna 2, no. 2 (2020): 212–29. https://doi.org/10.24252/mh.v2i2.17817.
Aziz, Abd. “Pendidikan Etika Sosial Berbasis Argumentasi Quranik.” Andragogi: Jurnal Pendidikan Islam Dan Manajemen Pendidikan Islam 1, no. 3 (2019): 466–89.
Bakry, Muammar, M. Ilham, Achmad Musyahid, Chaerul Mundzir, and Arif Rahman Ramli. “Reflections of Contemporary Islamic Law to The Spirit Doll Phenomenon; A Sadd Al-Żarī’ah Perspective.” Samarah: Jurnal Hukum Keluarga Dan Hukum Islam 6, no. 1 (June 13, 2022): 20–35. https://doi.org/10.22373/sjhk.v6i1.12974.
Fahri, Ahmad Aidil, Siti Aisyah, and Abdul Syatar. “Kebebasan Berekspresi Di Media Sosial Perpektif Hukum Positif Dan Ulama Mazhab.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 3, no. 3 (2022): 515–31.
Fitria, Wida, and Ganjar Eka Subakti. “Era Digital Dalam Perspektif Islam: Urgensi Etika Komunikasi Umat Beragama Di Indonesia.” Jurnal Penelitian Keislaman 18, no. 2 (2022): 143–57.
Haddade, Abdul Wahid. “Konsep Al-Ishlah Dalam Al-Qur-An.” Tafsere 4, no. 1 (2016): 13–23.
Hanafi, Rofi’i. “Etika Berbicara Dalam Tafsir Al-Mishbah Karya M. Quraish Shihab.” Institut Agama Islam Negeri Ponorogo, 2021.
Harahap, Ali Musa. “Sa’adah Dalam Perspektif Komunikasi Islam (Filsafat Miskawaih Dan Al-Ghazali).” Sahafa Journal of Islamic Communication 3, no. 1 (September 1, 2020): 85–95. https://doi.org/10.21111/sjic.v3i1.4661.
Hasir, Hasriani, and Sohrah Sohrah. “Tindakan Bullying Di Media Sosial; Komparasi Hukum Pidana Islam Dan Undang-Undang Nomor 19 Tahun 2016 Tentang ITE.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab 4, no. 1 (2021): 224–37.
Karimullah, Suud Sarim. “Shāfi’ī Literature in Indonesia: A Historical Account.” Islamica: Jurnal Studi Keislaman 17, no. 1 (2022): 1–19.
Laman, Ilham, Muh. Azhar Ma’ruf, Rahman Sakka, and Wahyu Meidiyansyah. “Pengaruh Fatherless Terhadap Akhlak Anak Dalam Kajian Hukum Keluarga Islam.” Jurnal Al-Qadau: Peradilan Dan Hukum Keluarga Islam 10, no. 2 (December 31, 2023): 135–58. https://doi.org/10.24252/al-qadau.v10i2.39203.
Marzuqi, Irvan Azhar. “Makna Tabarruj Menurut Wahbah Az-Zuhaili Dalam Tafsir Al-Munir.” Universitas Islam Negeri Walisongo Semarang, 2022.
Muhammad, Asy-Syaukani Muhammad bin ’Ali bin. Nail Al-Authâr. Beirūt: Dar al-Hadits, 1993.
Muslimah. “Etika Komunikasi Dalam Persfektif Islam.” Sosial Budaya 13, no. 2 (2017): 115–25.
Mutmainna, St., and Arif Rahman. “Etika Jasa Endorsement Di Media Sosial: Studi Komparatif Mazhab Al-Syafi’i Dan Mazhab Maliki.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab 4, no. 1 (2023): 224–37. https://doi.org/10.24252/shautuna.vi.30781.
Nur, Iffatin, and Muhammad Ngizzul Muttaqin. “Bermedia Sosial Dalam Perspektif Maqashid Syari’ah (Membangun Komunikasi Di Media Sosial Berdasarkan Etika).” Palita: Journal of Social Religion Research 5, no. 1 (2020): 1–14.
Nurdin, Roswati, Mohd Akram bin Dato Dahaman Dahlan, Rajab, Latri Kamal, and Thalhah. “Exploring Diverse Madhhabs’ Perspectives on Wearing a Veil among Female Students.” Mazahibuna 6, no. 1 (2024): 1–16.
Nurul, Aulia Dewi, and Abd. Halim Talli. “Analisis Perbandingan Mazhab Tentang Pelaksanaan Mediasi Dengan Media Telekonferensi.” Mazahibuna 2, no. 2 (2020): 194–212.
Puspitasari, Dinda. “Pengaruh Terapan Video Beauty Vlogger Di Youtube Terhadap Perilaku Imitasi Mahasiswi Dalam Merias Wajah: Studi Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Malang Angkatan 2023.” Universitas Muhammadiyah Malang, 2018.
Puteri, Amelia. “Ini Hukum Make Up Dalam Islam, Wajib Tahu!” orami.co.id, 2020. https://www.orami.co.id/magazine/hukum-menggunakan-makeup-dalam-islam.
Quthb, Sayyid. Tafsir Fi Zhilalil Qur’an Jilid 9, Terj. As’ad Yasin. Depok: Gema Insani, 2012.
Rahmat, Jalaluddin. Islam Aktual. Jakarta: Mizan, 1996.
Resky, Muhammad, and Zulhas’ari Mustafa. “Hate Speech Di Media Sosial Dalam Tinjauan Fatwa Majelis Ulama Indonesia (MUI) Nomor 24 Tahun 2017.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab 1, no. 1 (2020): 37–61. https://doi.org/10.24252/shautuna.v1i1.12423.
Saefullah. Kapita Selekta Komunikasi: Pendekatan Budaya Dan Agama. Bandung: Simbiosa Rekatama Media, 2007.
Santoso, Lukman, Arij Amaliyah, and Miftahul Huda. “Refusal of Polygamy Permit in Religious Court Decision.” Al-Risalah: Forum Kajian Hukum Dan Sosial Kemasyarakatan 23, no. 2 (December 31, 2023): 160–73. https://doi.org/10.30631/alrisalah.v23i2.1472.
Sarwat, Ahmad. “Batasan Aurat Wanita Versi Quraisy Syihab.” www.rumahfiqih.com, n.d. https://www.rumahfiqih.com/konsultasi/914.
Shihab, M. Quraish. Jilbab-Pakaian Wanita Muslimah (Pandangan Ulama Masa Lalu & Cendikiawan Kontemporer). Jakarta: Lentera Hati, 2010.
———. Jilbab, Pakaian Wanita Muslimah. Jakarta: Lentera Hati, 2018.
———. Lentera Hati: Kisah Dan Hikmah Kehidupan. 10th ed. Bandung: Mizan, 1997.
———. M. Quraish Shihab Menjawab 101 Soal Perempuan Yang Patut Anda Ketahui. Jakarta: Lentera Hati, 2022.
———. Tafsir Al-Misbah: Pesan, Kesan Dan Keserasian Al-Qur’an. Jakarta: Lentera Hati, 2002.
———. Wawasan Al-Quran. Jakarta: Mizan, 2000.
Sidiq, Umar. “Diskursus Makna Jilbab Dalam Surat Al-Ahzab Ayat 59: Menurut Ibnu Kathir Dan M. Quraish Shihab.” Kodifikasia 6, no. 1 (2010): 1–26.
Subaeda. “Kedudukan Perempuan Dalam Al-Qur’an: Suatu Kajian Tahlili Dalam QS. An-Nis :124.” UIN Alauddin Makassar, 2019.
Syamsiah, Nur. “Emansipasi Wanita Dan Penerapan Konsep Mitra Sejajar, Analisis Gender Perspektif Pendidikan Islam.” UIN Alauddin Makassar, 2004.
Wijaya, Novia, and Lusia Savitri Setyo Utami. “Pengaruh Penyampaian Informasi Pada Aplikasi TikTok Terhadap Perilaku Konsumtif Generasi Z.” Prologia 5, no. 2 (2021): 267–76.
Zahro, Fatimatus. “Pemikiran M. Quraish Shihab Tentang Berhias Dalam Tafsir Al-Misbah.” Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, 2023.
Published
2024-09-30
How to Cite
Ratja, A. I., Mustafa, Z., Laman, I., & Salsabila, A. T. (2024). Female Sellers in E-Commerce Live TikTok in the Perspective of Classical and Contemporary Islamic Law. Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab, 5(3), 993-1010. https://doi.org/10.24252/shautuna.v5i3.47594
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Copyright (c) 2024 Andi Indy Ratja, Zulhas’ari Mustafa, Ilham Laman, Adinda Thalia Salsabila
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