Analysis of Maslahah Mudharat in the Utilization of Promotional Content in the TikTok Affiliate Program on Social Media
Abstract
This study discusses the analysis of maslahah mudharat in the use of promotional content in the TikTok Affiliate program on social media. The TikTok Affiliate program is gaining popularity among users to generate revenue through promotional content. However, in its implementation, there are various challenges such as lack of understanding in data management, ethics in creating promotional content, misuse of other people's videos, and lack of security protection for TikTok Shop users who make content at risk of being misused by irresponsible parties, including fraudsters. The method used is library research with a normative theological approach through literature analysis related to the use of promotional content in the TikTok Affiliate program, as well as academic sources and journals. The data sources used consist of primary data and secondary data. The results of the study show that the use of promotional content in the TikTok Affiliate program can improve content creation skills, creativity, and critical thinking skills in producing effective content. From the perspective of maslahah, the promoted product must meet halal criteria and not contain haram elements. However, in terms of mudharat, there is often a discrepancy between the goods promoted and the goods delivered, which creates the potential for fraud against consumers. This research provides a deeper understanding of how promotional content can be utilized within the framework of maslahah mudharat. Collaboration between users in the creation of effective promotional content can help expand reach and increase audience engagement. In addition, it is important for users to create content that is interesting and relevant to the target market, in order to achieve the desired commission. Consistency in making sales, increased performance measurement in promotional content, and compliance with applicable regulations and guidelines, including the obligation to disclose cooperation with TikTok Affiliates, are also important factors in the success of this program.
References
Abdi Wijaya, “HUKUM ISLAM DAN SENGKETA EKONOMI SYARI’AH (Telaah UU N0. 3/2006 Dan UU N0. 50/2009).” Al Daulah : Jurnal Hukum Pidana Dan Ketatanegaraan 7, no. 1 (2018): h 133. https://doi.org/10.24252/ad.v7i1.5318.
abdul basit, eko purwanto. “Teknologi Komunikasi Smartphone Pada Interaksi Sosial Cat 4” 10 (2022): h.2.
Achmad Musyahid. “Diskursus Maslahat Mursalah Era Milineal (Tinjauan Filosofis Terhadap Konsep Maslahat Imam Malik).” Mazahibuna: Jurnal Perbandingan Mazhab 1 (2019): 143.
Achmad Musyahid Idrus. “KEBIJAKAN PEMIMPIN NEGARA DALAM PERSPEKTIF KAIDAH FIKIH : Tasarruf Al-Imam Manutun.” Al-Daulah: Jurnal Fakultas Syariah Dan Hukum UIN Alauddin Makassar 10, no. 2 (2021): h 130.
Arny, Sumarni, Hadi Daeng Mapuna, Muhammad Anis, Universitas Islam, Negeri Alauddin, and Jual Beli Online. “Tinjauan Hukum Islam Terhadap Jual Beli Pada Marketplace Online Lazada.” Iqtishaduna: Ilmiah Mahasiswa Jurusan Hukum Ekonomi Syariah 2 (2021): 222–40.
Arroji, Luthfi, and Widi Dewi Ruspitasari. “The Effect Of Social Media Promotion Instagram , Word Of Mouth ( WOM ), And Online Customer Review On Students ’ Decisions To Take Tutoring In Brits Indonesia Institutions,” 2021, 1349–56.
Ayu Rahayu, Siti Aisyah. “Analisis Yuridis Terhadap Penggunaan Pay Later Di Aplikasi Shopee Perspektif Mazhab Al-Syafi’i.” Mazahibuna 04, no. 20 (2019): 357–72. https://doi.org/10.24252/mh.v1i1.9664.
Basir, Firmansyah, and Abdul Syatar. “Pelanggaran Hak Cipta Dalam Konten Video YouTube ; Perspektif Fikih Jinayah.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 04, no. 1 (2023): h 941. https://doi.org/10.24252/shautuna.v4i3.35714.
Departemen Pendidikan Nasional. Kamus Besar Bahasa Indonesia. Jakarta: Pusat Bahasa, 2017.
Fikar, Muhammad, Mulham Jaki Asti, and Adriana Mustafa. “Studi Komparatif Hukum Islam Dan Hukum Positif Terhadap Praktik Transaksi Jual Beli Dropship Pada E-Commerce.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 04, no. 2 (2023): h 654.
Haddade, Mulyawana Abd. Gafur dan Abdul Wahid. “Perlindungan Konsumen Dalam Akad Jual Beli Online Atas Hak Khiyar Perspektif Hukum Islam (Studi Kasus Di Kel. Pabiringa Kec. Binamu Kab. Jeneponto).” Shautuna Jurnal Ilmiah Mahasiswa Perbandingan MazhabJurnal Ilmiah Mahasiswa Perbandingan Mazhab Vol. 1 No. (2020): h 326-330.
Hartanto, Muhammad Rudi, Alifah Mumtaza, and Kharis Fadlullah Hana. “Pengembangan Media Promosi Melalui Tiktok CAT 33.” Jurnal Al-Intifaq 1 (2022): 8–21.
Haryono. “Konsep Al Ju’alah Dan Model Aplikasinya Dalam Kehidupan Sehari-Hari.” Al Mashlahah Jurnal Hukum Islam Dan Pranata Sosial Islam. 6, no. 2 (2018): 643–57.
Indah Dewi Andini. “PENGARUH HARGA DAN AFFILIATE MARKETING PLATFORM SOCIAL MEDIA TIKTOK TERHADAP GAYA Cat 16,” 2023.
Ismail Pane, S. Ud., M.Ag; Hasan Syazali, M.A; Dr. Syaflin Halim., M.A;, M.E; Dr. H. Muhammad Dr. Karimuddin, S.H.I., M.A; Imam Asrofi, S.E.I., MA; Fadhlan Is, M.A; Kartini, S.Ag., M.E.Sy; Muhammad Saleh, SH.I, M.A; Dr. Desi Asmaret, M.Ag; Dr. St. Habibah. S.Ag., S.H., M.Hum., M.S.I; Anik Mohammad Ridwan, M.E., Sy; Fatmawati Sungkawaningrum, and M.E. Gita Yuana. Teori Tentang Hak Cat 59. Fiqh Mu’amalah Kontemporer. Aceh: yayasan penerbit Muhammad Zain, 2021. http://eprints.umsb.ac.id/1101/2/Buku.pdf.
Karina, Nabela Dwi, Darmansyah, and Dudi Awalludin. “Pengaruh Affiliate Marketing Dalam Peningkatan Penjualan Pada Belanja Online Terhadap Perilaku Konsumen.” Prosiding Seminar Nasional Inovasi Dan Adopsi Teknologi (INOTEK) 3, no. 1 (2023): 80–89. https://doi.org/10.35969/inotek.v3i1.304.
Made Fabrian dan Ida Ayu. “‘Perlindungan Hak Cipta Atas Video Yang Disiarkan Secara Langsung Di TikTok’,.” Jurnal Kertha Negara, 2021. https://jurnal.harianregional.com/kerthanegara/full-66596.
Mahmudah, Siti Muslichatul, and Muthia Rahayu. “Pengelolaan Konten Media Sosial Korporat Pada Instagram Sebuah Pusat Perbelanjaan Cat 47.” Jurnal Komunikasi Nusantara 2, no. 1 (2020): 1–9. https://doi.org/10.33366/jkn.v2i1.39.
Margareth, Helga. Kiat Jual Laris Di TikTok Cat 41. Yogyakarta,Content Creator, 2017.
Mittal, Chahak. “An Empirical Study on Cybersecurity Awareness , Cybersecurity Concern , and Vulnerability to Cyber-Attacks.” International Journal of Scientific Research and Management 12, no. 04 (2024): h 1145. https://doi.org/10.18535/ijsrm/v12i04.ec05.
Novita, Diana, Agus Herwanto, Khasanah, and Dkk. “Tiktok Affiliate, a New Marketing Channel for Brands Cat 14.” Jurnal Inovasi Penelitian 3, no. 9 (2023): 7467–72.
Nursafitri, Andrini, and Taufiq Chaidir. “Determinants of E-Wallet DANA Usage in Generation Z : Proving the UTAUT-2 Model.” International : Journal of Scientific Research and Management 12, no. 04 (2024): h 6255. https://doi.org/10.18535/ijsrm/v12i04.em01.
Puspitarini, Dinda Sekar, and Reni Nuraeni. “Pemanfaatan Media Sosial Sebagai Media Promosi Cat 33.” Jurnal Common 3, no. 1 (2019): 71–80. https://doi.org/10.34010/common.v3i1.1950.
R, St Mutmainna, and Arif Rahman. “Etika Jasa Endorsement Di Media Sosial ; Studi Komparatif Mazhab Al- Syafi ’ i Dan Mazhab Maliki.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 04, no. 1 (2023): 224–37.
Rahman, Arif. “Al-Daruriyat Al-Khams Dalam Masyarakat Plural (Analisis Perbandingan Ulama Tentang Makna Maslahat).” Jurnal Fakultas Syariah Dan Hukum UIN Alauddin Makassar, n.d., 25–41.
Republik Indonesia. “Und.” Undang-Undang Nomor 28 Tahun 2014 Tentang Hak Cipta, no. 1 (2014).
Rohman M.H.I, Holilur. Hukum Jual Beli Online. Duta Media Publishing, 2020.
Rosmiati, Risti. “Budaya Konsumen Melalui Sosial Media Sosial Tiktok Shop.” Saskara: Indonesia Jurnal of Society Studies 2, no. 2 (2022): 1–16.
Sabir, Muhammad, and Rifka Tunnisa. “Jaminan Fidusia Dalam Transaksi Perbankan (Studi Komparatif Hukum Positif Dan Hukum Islam).” Mazahibuna: Jurnal Perbandingan Mazhab 2, no. 1 (2020): 80–97.
Salma, Salma. “Maslahah Dalam Perspektif Hukiim Islam Cat 21.” Jurnal Ilmiah Al-Syir’ah 10, no. 2 (2016). https://doi.org/10.30984/as.v10i2.261.
Sarah Sobiana Balqis dan Achmad Ali Mustofa. “Analisis Program Tiktok Dan Shopee Affiliate Perspektif Maslahah Mursalah.” Jurnal Ilmiah Ekonomi Islam 9, no. 03 (2023): 3581–85.
“Skripsi Peran Tiktok Sebagai Konten Islami Dalam Memberikan Pemahaman Keislaman Pada Mahasiswa Komunikasi Dan Penyiaran Islam Angkatan 2021 Iain Pare-Pare,” 2022.
Suci Agustina, Rahma Amir. “Fenomena Social Climber Mahasiswa Dalam Pandangan Hukum Islam; Studi Kasus Mahasiswa Fakultas Syariah Dan Hukum.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 1 (2020): h 568-569.
Syam, Sherina, and Achmad Musyahid Idrus. “Aspek Maslahah Mudharat Terhadap Pelegalan Ganja Sebagai Obat ; Perspektif Hukum Islam Cat 19.” Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Dan Hukum 03, no. 1 (2022): 219–31. https://doi.org/10.24252/shautuna.vi.24138.
Wijaya, Abdi. “Cara Memahami Maqashid Al- Syari’ah Cat 60.” Al Daulah : Jurnal Hukum Pidana Dan Ketatanegaraan 4, no. 2 (2015): 344–53. 10.24252/AD.V4I2.1487.
———. “HUKUM ISLAM DAN SENGKETA EKONOMI SYARI’AH (Telaah UU N0. 3/2006 Dan UU N0. 50/2009).” Al Daulah : Jurnal Hukum Pidana Dan Ketatanegaraan 7, no. 1 (2018): h 133. https://doi.org/10.24252/ad.v7i1.5318.
Yunita, Dessy, Ahmad Widad, Yuliansyah M Diah, and Wita Farla. “Pembuatan Content Marketing Sebagai Strategi Menumbuhkan Brand Awareness Bagi Pelaku Usaha Di Era Pandemi Covid-19 Cat 31 Dan 32 Dan 34.” Sricommerce: Journal of Sriwijaya Community Services 2, no. 2 (2021): 89–96. https://doi.org/10.29259/jscs.v2i2.38.
Zulfa, Nurhajijah, Nila Nur Millah, and Kartika Novitasari. “Konsep Maqashid Syariah Dalam Praktik Strategi Pemasaran Tiktok Dengan Landasan Etika Bisnis Islam Cat 18” 2, no. 1 (2024): 69–85.
Zulhas’ari Mustafa. “Problematika Pemaknaan Teks Syariat Dan Dinamika Maslahat Kemanusiaan.” Mazahibuna: Jurnal Perbandingan Mazhab 2 (2020): 45.
Copyright (c) 2024 Della Andiana, Arif Rahman Ramli, Muhammad Habibie Al Mubarak
This work is licensed under a Creative Commons Attribution 4.0 International License.
