The Digital Behavioral Patterns and Preferences of Millennials within Indonesia's Political Digital Landscape:  A Case Study

Reza Fauzi; Ina  Maryana; Asep Irfan Saeful Milah; Busro; Fuad  Hilmi; Epa Paujiah; Rohmat Mulyana

doi:10.24252/kah.v12i1a5

Reza Fauzi Balai Diklat Keagamaan Bandung
(ID)
Ina Maryana Universitas Islam Negeri Sunan Gunung Djati Bandung
(ID)
Asep Irfan Saeful Milah Sekolah Tinggi Agama Islam Sabili Bandung
(ID)
Busro Universitas Islam Negeri Sunan Gunung Djati Bandung
(ID)
Fuad Hilmi Universitas Islam Negeri Sunan Gunung Djati Bandung
(ID)
Epa Paujiah Universitas Islam Negeri Sunan Gunung Djati Bandung
(ID)
Rohmat Mulyana Universitas Islam Negeri Sunan Gunung Djati Bandung
(ID)

DOI: https://doi.org/10.24252/kah.v12i1a5

Keywords: Digital literacy, digital media, millennials, Indonesia political landscape

Abstract

This study investigates the interaction dynamics between Indonesian millennials and digital media platforms, particularly within the political context. Utilizing a mixed-methods approach, surveys were conducted among individuals aged 15 to 18, complemented by focus group discussions. The study examined their comprehension of digital media, content consumption preferences, and proficiency in digital literacy, with data analyzed using Excel 2021. The findings indicate that Indonesian millennials possess a profound understanding of digital media, exhibiting a strong preference for entertainment-oriented content such as movies, text messages, and digital videos. Concurrently, they continue to engage with political news via online media platforms and television broadcasts. The study also reveals a high level of awareness among millennials regarding the significance of digital literacy, reflecting their adeptness in critically evaluating and validating information sources. These outcomes provide significant insights into millennials' potential contributions to digital politics, underscoring their status as engaged citizens in the digital.

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