The Communication Strategy of the Wahdah Islamiyah Muslim Women's Institution in Promoting Da'wah Programs in the City of Makassar
Abstract
The purpose of this study is to analyze the missionary program implemented by the Wahdah Islamiyah Muslim Women's Institution in Makassar City. The approach used in this study is a missionary and communication approach that emphasizes a deep understanding of a phenomenon that occurs from the aspect of the missionary model. This research is a qualitative descriptive type. Data in the study were collected by observation, interviews, and documentation. The results of this study found that the implementation of the missionary program of the Wahdah Islamiyah Muslim Women's Institution was carried out continuously, this was done so that the missionary program could be applied continuously. The missionary program of the Wahdah Islamiyah Muslim Women's Institution is; first, halaqah tarbiyah, is the acceptance of missionary material or in-depth religious studies conducted continuously and continuously. Second, dirosa or adult Quran education, this dirosa is done by mothers in studying the Quran. Third, Tahfidzul Quran or the memorization program, Fourth, the Majelis Taklim which aims to foster and develop polite and harmonious relationships between humans and Allah SWT. Fifth, Tabligh Akbar which is a major activity of the Wahdah Islamiyah Muslim Women's Institution.
Downloads
References
Ani, Peserta Halaqah Tarbiyah Wawancara di Kantor DPD Muslimah Wahdah Islamiyah Makassar, 26 Desember.
Ahmad Warson Munawir, Al-Munawwir kamus Arab-Indonesia (Surabaya: Pustaka Progresif, 1997).
Eti Sumarni, Ketua DPD Muslimah Wahdah Islamiyah Makassar, Wawancara di Kantor DPD Muslimah Wahdah Islamiyah Makassar Antang Kecamatan Manggala, 09 Desember 2022.
Fauziah Hurun’in, Wakil Ketua DPD Muslimah Wahdah Islamiyah Makassar, Wawancara di Kantor DPD Muslimah Wahdah Islamiyah Makassar Antang Kecamatan Manggala, 09 Desember 2022.
Heni Ani Nuraeni, Pengembangan Manajemen Majelis Taklim di DKI Jakarta (Tangerang Selatan: Gaung Persada, 2020).
Hasnah Pesrta Halaqah Tarbiyah, Wawancara di Kantor Muslimah Wahdah Islamiyah Makassar 26 Desember 2022.
Israwaty IB, Pengurus Unit majelis Taklim DPD Muslimah Wahdah Islamiyah Makassar, Wawancara di Kantor DPD Muslimah Wahdah Islamiyah Makassar Antang Kecamatan Manggala, 09 Desember 2022.
Muh Nurhidayat Said, Metode Penelitian Dakwah, ( Cet 1; Makassar Alauddin University Press, 2013).
M. Quraish Shihab “Membumikan Alquran; Fungsi dan Peran Wahyu dalam Kehidupan Masyarakat (Bandung: Mizan 1996).
Rosadi Ruslan, Manajemen Humas dan Komunikasi: Konsepsi dan Aplikasi, (Jakarta: PT. Raja Grafindo Persada, 2002).
Sri Yunarsi,Pengurus Unit kaderisasi DPD Muslimah Wahdah Islamiyah Makassar, Wawancara di Kantor DPD Muslimah Wahdah Islamiyah Makassar, 13 Desember 2022.
Sri Endang, Pesrta Halaqah Tarbiyah, Wawancara di Kantor Muslimah Wahdah Islamiyah Makassar 26 Desember 2022.
Ramlah (38 Tahun) Anggota Muslimah Wahdah Islamiyah Wawancara di Kantor DPD Wahdah Islamiyah, 13 Desember 2022
Rosidah Pengurus Unit Dakwah DPD Muslimah Wahdah Islamiyah Wawancara di Kantor DPD Wahdah Islamiyah, 13 Desember 2022.
Reskiana Wakil Sekretaris Muslimah Wahda Islamiyah, Wawancara di Kantor Muslimah Wahdah Islamiyah Makassar 26 Desember 2022.
Rini Peserta Thfidzul Quran Wawancara di Kantor DPD Wahdah Islamiyah, 13 Desember 2022.