Strategi Pemasaran Funding Officer (Marketing Funding) Dalam Meningkatkan Minat Nasabah Pada PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare

Abstract

The purpose of research on marketing strategy Funding Officer (Marketing Funding) at PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare in increasing customer interest and the impact of marketing strategies in increasing interest in funding customers at PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare. The type of research used is field research with a qualitative nature. The data techniques used were observation, interview, and document study. The data analysis technique used is descriptive analysis. The results obtained are the marketing fund marketing strategy (fund officer) used by PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare in increasing customer interest uses the 7P Marketing Mix strategy, namely: People, Physical Evidence, and Process. The impact of the Funding Officer Marketing Strategy (marketing funding) in increasing customer interest in Bank Tabungan Negara (Persero) Tbk. KCP Parepare, that is, the public is starting to know that BTN itself is not only a bank that provides housing finance but also provides various types of product financing. Asset growth increases, employees who have good performance and are on target will be given rewards or bonuses by the bank.

Keywords: Marketing Strategy, Funding Officer (Marketing Funding), and PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare.