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Vol. 5 No. 2 (2024): Business Management

Published: 2024-07-07

Pengaruh Customer Bonding dan Customer Realtionship Marketing terhadap Loyalitas Pelanggan BNI Kota Makassar dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Jumriah Ria, Ahmad Effendi, Wahidah Abdullah

1-16
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.46725
Views: 35 / PDF Downloads: 54
The Influence Of Decision Making and Risk Taking On Franchise Business Performance In Makassar City: The Moderating Role Of Financial Technology (Study Of The BExpress Fried Chicken Franchise Company)

Sri Wahyuningsi Rosmini, Rusdi Raprayogha, Miftha Farild

17-32
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.46806
Views: 21 / PDF Downloads: 29
The Influence of Product Quality, Service Quality and Sharia Finance Knowledge on Saving Decision at Indonesia Sharia Bank In Makassar City

andi fadia andi fadia faradina

33-43
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.47001
Views: 12 / PDF Downloads: 20
Pengaruh Faktor Personal, Organisasional, dan Non Organisasional terhadap Karakteristik Individu dan Komitmen Etis sebagai Variabel Intervening pada Personel Kepolisian Kabupaten Gowa

Dwi Syskha Afriani, Amir Amir

44-61
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.47407
Views: 10 / PDF Downloads: 22
THE INFLUENCE OF BRAND AMBASSADOR AND GREEN MARKETING ON BRAND EQUITY POND’S (UNILEVER) MEDIATED BY BRAND TRUST (Study of Z Generation Z Buyers in Makassar City)

Reski Widianti, Okta Nofri, Awaluddin Awaluddin

62-75
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.47598
Views: 44 / PDF Downloads: 44
Pengaruh Word of Mouth terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi Pada Panama Cafe Makassar)

Asyraf Hamdi, wahyudiyud

76-90
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v5i2.48825
Views: 42 / PDF Downloads: 56

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