KEEFEKTIVITASAN VIDEOTRON DALAM MENYAMPAIKAN PESAN IKLAN KEPADA MASYARAKAT
Abstract
In technology era nowadays, almost all promotion and information media from the company as well as the government switch to print media from visual media. This is because people today prefer to use applied technology for communication and technology. This research aims to review Videotron effectivity on conveying the commercial message to the society. This research was conducted by qualitative description with the primary data sources and secondary. Data was collected by direct observation in Videotron location and interviewed some speaker and Videotron manager in Makassar. Result of this research shows Videotron quite effective to convey a commercial message by giving good visualization. Videotron also become an effective media to present several advertisements on one media therefore can reduce visual trash. In addition, near from traffic light can increase enticement of Videotron that can be a significant strategy to publish the information and attract readers attention. Videotron media has positive impact to the government because of giving a role to to give information about their program and additional aesthetic for the hometown. Implication of this Videotron according society can disturb driver concentration, give strong light and can be hacked by someone.References
Arikunto, Suharsimi. 2005. Manajemen Penelitian. Jakarta: Rineka Cipta.
Cangara, Hafid. 2006. Pengantar Ilmu Komunikasi. PT. Raja Grafindo.
Effendy, Onong Uchjana 2003. Ilmu, Teori dan Filsafat Komunikasi. Bandung: PT Citra Aditya.
Effendy, Onong Uchjana. 2003. Ilmu Komunikasi: Teori dan Praktek. Bandung: PT Remaja Rosdakarya
Jenkins, Henry. 2002. Convergence Culture: Where Old and New media Collide. New York: New York university press.
Kasali, Rhenald. 1992. Manajemen Periklanan: Konsep dan Aplikasinya di Indonesia. Jakarta: PT.Pustaka Utama Grafiti
Kotler, Philip. 2005. Marketing Management: Analisis, Planning, Implemrntation, and Control. New Jersey: A Paramount Communication Company
Kotler, Philip. 2014. Marketing Management: Analisis, Planning, Implemrntation, and Control. New Jersey: A Paramount Communication Company
Kriyantono, Rachmat. 2008. Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relation, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Jakarta: Kencana Prenada Media Group
Miles, Matthew B., Huberman, & A. Michael. 1984. Qualitative Data Analysis: A Source of New Methods. London: Sage Publications.
Ridwan, Mochammad. 2012. Pengaruh Iklan PT. Djarum Melalui Videotron Terhadap Brand Awareness (survey pada pengguna jalan Abu Bakar Ali Yogyakarta). Skripsi. FISIP UIN Sunan Kalijaga Yogyakarta.
Suyanto, M. 2006. Strategi Perancangan Iklan-Iklan Outdoor kelas Dunia. Yogyakarta: Andi offset.
Tjiptono, Fandy & Chandra, Gregorius. 2008. Pemasaran Strategik. Yogyakarta: Andi offset.
http://mirzublogfree.blogspot.com/2011/04/media-periklanan-alternatif.html, diakses pada hari Kamis 16 Februari 2018.
Thurlow, Crispin. Computer Mediated Communication, (London: Sage Publication, 2009)
John P.Pavlik. New media Technology: Cultural and commercial Perspektive. (Boston: Allyn and Boston)
Widyatama, Rendra. 2005. Pengantar Periklanan. Jakarta: Buana Pustaka Indonesia.
Once an article was published in the journal, the author(s) are:
granted to the journal right licensed under Creative Commons License Attribution that allows others to share the work with an acknowledgment of the work's authorship. permitted to publish their work online in third parties as it can lead to wider dissemination of the work. continue to be the copyright owner and allow the journal to publish the article with the CC BY license receiving a DOI (Digital Object Identifier) of the work.
