THE EFFECT OF MOTIVATION, INVESTMENT KNOWLEDGE, FINANCIAL LITERACY ON GENERATION Z INTEREST IN INVESTING IN THE CAPITAL MARKET

Dharmawan Hero Nugroho; Lindiawatie; Dhona Shahreza

doi:10.24252/assets.v13i1.36117

Dharmawan Hero Nugroho Universitas Indraprasta PGRI
(ID)
Lindiawatie Indraprasta University PGRI Jakarta
(ID)
Dhona Shahreza Indraprasta University PGRI Jakarta
(ID)

DOI: https://doi.org/10.24252/assets.v13i1.36117

Kata Kunci: Motivation, Investment Knowledge, Financial Literacy, Investment Interest, Generation Z

Abstrak

Kegiatan investasi di pasar modal telah menarik perhatian generasi muda yang berusia kurang dari 30 tahun. Mereka adalah generasi Z yang lahir setelah tahun 1995 hingga 2010 atau 2012. Penelitian ini dilaksanakan untuk mengetahui faktor motivasi, pengetahuan investasi dan literasi keuangan terhadap minat generasi Z berinvestasi di pasar modal. Metode pengambilan data dengan menyebarkan kuesioner kepada 96 responden generasi Z di Jakarta dan dianalisis dengan analisis regresi berganda. Hasilnya adalah faktor motivasi, pengetahuan investasi dan literasi keuangan berpengaruh signifikan dan positif terhadap minat generasi Z berinvestasi di pasar modal secara parsial dan simultan. Namun faktor literasi keuangan lebih besar pengaruhnya jika dibandingkan dengan faktor pengetahuan investasi. Dengan demikian faktor motivasi sebagai faktor internal akan menimbulkan minat yang besar bagi generasi Z dalam berinvestasi di pasar modal apabila didukung oleh faktor eksternal berupa penyampaian pengetahuan investasi dan literasi keuangan yang benar. Karena hal itu akan membawa perubahan sikap dan perilaku keuangan yang baik.

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