YouTube as Digital Media Platform for Udayana University Students

Richard Togaranta Ginting; Fransiska Timoria Samosir; Majidah; Putu Melati Widya Putri

doi:10.24252/kah.v11i1a6

Richard Togaranta Ginting Udayana University
(ID)
Fransiska Timoria Samosir Universitas Bengkulu
(ID)
Majidah Universitas Terbuka
(ID)
Putu Melati Widya Putri BPTU-HPT Kementerian Pertanian, Denpasar
(ID)

DOI: https://doi.org/10.24252/kah.v11i1a6

Keywords: Information media, YouTube, information retrieval technique

Abstract

Viewers can watch videos produced by media actors on YouTube, a well-known video-sharing platform. It requires searching methods because the volume of content is likewise growing. This study aimed to learn how Udayana University students could retrieve information via YouTube. A quantitative approach through a survey is the research method used. The study's object and population comprised 100 (one hundred) students from 13 (thirteen) distinct departments at Udayana University. Based on the study's results, most students access YouTube for entertainment. Students of Udayana University frequently watch YouTube videos. YouTube information search method does a decent job of choosing videos relevant to video recommendations (79%) but does an inadequate job of using the watch later function (55%).

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Author Biographies

Fransiska Timoria Samosir, Universitas Bengkulu

Majidah, Universitas Terbuka

Putu Melati Widya Putri, BPTU-HPT Kementerian Pertanian, Denpasar

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