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User Mobile Payment Behavior Using Technology Acceptance Model (TAM): Study of "Dana" E-Wallet Users
Corresponding Author(s) : Safroni Isrososiawan
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 6 No. 2 (2019): December
Abstract
This study aims to determine the effect perceived usefulness on Mobile Payment and perceived ease of use. This research uses a quantitative approach with a questionnaire data collection tool. Population of this study is the graduate students of the Universitas Pendidikan Indonesia with a total sample of 100 students, a quota sampling method applied. Hypotheses of “DANA” application analyzed by using multiple regression analysis. The findings in this study indicate that perceived easefulness and perceived ease of use had a positive and significant effect on mobile payment.
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