Value-Chain in Beach Tourism: The Consideration of Maslahah in Strategic Formulation

  • Fathurrahman Thaha Universitas Islam Negeri Alauddin
    (ID)
  • Idris Parakkasi Universitas Islam Negeri Alauddin Makassar
    (ID)
  • Sirajuddin Sirajuddin Universitas Islam Negeri Alauddin Makassar
    (ID)
  • Rezki Amalia Fathurrahman Universitas Islam Negeri Alauddin Makassar
    (ID)
Keywords: Value Chains, Maslahah, Halal Tourism, Strategy

Abstract

This study aims to analyze the activities on tourism beaches using the value chain and maslahah analysis. This research is a phenomenological qualitative study with a purposively-selected sampling of stakeholders in Dato Beach, Majene, Indonesia. This study found that the immediate strategy highlights in the form of beautiful natural panoramas must be prioritized and marketed. This study reports that the chains must present the flow of operations, exit logistics visitors, promotions, adequate facilities and infrastructures, and affordable tickets. Halal tourism destination brings benefit image to customer perceptions.

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Published
2022-12-14
How to Cite
Thaha, F., Parakkasi, I., Sirajuddin, S., & Fathurrahman, R. A. (2022). Value-Chain in Beach Tourism: The Consideration of Maslahah in Strategic Formulation. Jurnal Minds: Manajemen Ide Dan Inspirasi, 9(2), 309-320. https://doi.org/10.24252/minds.v9i2.31584
Section
Volume 9, No. 2 2022: December
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