Internal marketing vis a vis external marketing

Scholars have pointed to the importance of polishing the internal capacity to capture external effectiveness (Teece et al, 1997; Heskett et a., 2008). Jurnal Minds: Manajemen Ide dan Inspirasi presents 11 peer-reviewed articles with the conversation as to how strategic human resources management is critical to securing good marketing results. The authors' geographical distribution are from Indonesia and Netherlands.